Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy

Marketing Strategy of Levis Strauss & Co. – Levis Strauss & Co. Marketing Strategy

March 6, 2018 By Hitesh Bhasin Filed Under: Brand Strategies

Based in San Fransisco, California the American clothing company popularly known for its denim jeans has four brands under its portfolio namely Levi’s, Dockers, Denizens and Signature. Its all-time popular Blue denim jeans have travelled through low & ups and still, it is one of the highest sold brands worldwide.

Table of Contents

  • Segmentation, targeting, positioning in the Marketing strategy of Levis Strauss & Co. –
  • Competitive advantage in the Marketing strategy of Levis Strauss & Co. –
  • BCG Matrix in the Marketing strategy of Levis Strauss & Co. –
  • Distribution strategy in the Marketing strategy of Levis Strauss & Co. –
  • Brand equity in the Marketing strategy of Levis Strauss & Co. –
  • Competitive analysis in the Marketing strategy of Levis Strauss & Co. –
  • Market analysis in the Marketing strategy of Levis Strauss & Co. –
  • Customer analysis in the Marketing strategy of Levis Strauss & Co. –

Segmentation, targeting, positioning in the Marketing strategy of Levis Strauss & Co. –

Levis Strauss & Co uses a mix of demographic and geographic segmentation strategies to make the different types of its offerings available in the market as per the choice of the customers.

A mix of differentiated and mass targeting strategies is used by Levis to satisfy the needs and wants of the customer groups.

Levis position itself as a comfortable and affordable apparel brand being competitive and at the same time is value for money for customers.

Marketing mix – Here is the Marketing mix of Levi.

SWOT analysis – Here is the SWOT analysis of Levi.

Mission- “Not Available”

Vision- “To increase the lifespan of the durable products through a closed loop economy”

Tagline-“Unleash your potential”.

Marketing Strategy of Levis Strauss - 1

Competitive advantage in the Marketing strategy of Levis Strauss & Co. –

Broad Portfolio: Levis Strauss & Co. is focussed on its sub-brands to derive the sales through different channels. Product line extension, geographic and demographic expansion is helping the company unleash its potential.

Also Read  Marketing Strategy of Himalaya

Visibility of the brand:  Availability of the brand in the different form of channels is what helps the company in increasing its visibility and therefore have high shelf space.

 Multichannel Approach: To penetrate the market it uses multi-channel approach i.e. supermarkets/ multi-brand outlets, a company owned outlets and franchised outlets.

BCG Matrix in the Marketing strategy of Levis Strauss & Co. –

BCG matrix helps the company to understand where they stand when they are compared within the industry.

In the BCG matrix, Levi’s & Signature by Levis sub-brands of Levis Strauss & Co. is starred in the BCG matrix whereas the brand Denizens  & Dockers are a question mark due to their low popularity and sales as compared to other two.

Distribution strategy in the Marketing strategy of Levis Strauss & Co. –

Levis makes its offerings available to the customers through a variety of channels such as multi-brand outlets, Exclusive brand outlets, e-commerce sites, company-owned outlets and franchised outlets. Availability of Levis in a wide variety of point of distributions results in high visibility of the brand.

Brand equity in the Marketing strategy of Levis Strauss & Co. –

Known for its iconic denim jeans has helped the company in increasing TOMA (top of mind awareness) thereby resulting in a high share of wallet of the customers. The brand represents the American style & look cool factor.

Competitive analysis in the Marketing strategy of Levis Strauss & Co. –

The companies operating in highly fragmented and competitive apparel market is facing competition within the industry from players and have bottlenecks such as low entry barriers, increasing labour cost, the high promotional cost to reduce switching of customers and optimisation of the value chain.

Marketing Strategy of Levis Strauss & Co. - 2

Market analysis in the Marketing strategy of Levis Strauss & Co. –

The market in which Levis operate is competitive and the counterfeit range of products, as well as local and national players, is affecting the performance of the company. The factors such as labour cost, climatic conditions, changing lifestyle are by and large affecting the industry in which Levis operate.

Also Read  Marketing Strategy of Bank of America - Bank of America Marketing Strategy

Customer analysis in the Marketing strategy of Levis Strauss & Co. –

Customers of Levis are young, vibrant youth in the age group of 10-30, middle & old age group (31-60+ years) who just live the life in an easy way and want to enjoy each moment of it.

Liked this post? Check out these detailed articles on Topic of Brand Strategies

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing strategy of Cadbury – Cadbury marketing strategy
  2. Marketing strategy of Audi – Audi marketing strategy
  3. Marketing strategy of BMW – BMW marketing strategy
  4. Marketing Strategy of HP – HP Marketing Strategy
  5. Marketing Strategy of Vodafone – Vodafone Marketing Strategy
  6. Marketing Strategy of Marlboro – Marlboro Marketing Strategy
  7. Marketing Strategy of Cinemax Channel – Cinemax Marketing Strategy
  8. Marketing Strategy of Crompton Greaves – Crompton Greaves Marketing Strategy
  9. Marketing Strategy of Reebok – Reebok Marketing Strategy
  10. Marketing Strategy of Zomato – Zomato Marketing Strategy

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages
  • Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About Forced Labor
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved