HSBC bank with 150 years of experience of catering financial needs of the customers has evolved as a global fortune 500 company by serving around 47 million customers in more than 70 countries.
In a service industry, like banking people play an important role, HSBC Bank has 255000 employees on its payroll who work continuously with commitment and loyalty.
Segmentation, targeting, positioning in the Marketing strategy of HSBC Bank –
HSBC being a global bank uses a mix of demographic and geographic segmentation strategy to make its products/ services available to the individual and corporate customers.
Differentiation targeting strategy is what used by HSBC Bank in order to satisfy the saving and investment needs of the customers.
A value-based positioning strategy is used by HSBC to emerge as a bridge between different segments of customers around the world.
Marketing mix – Here is the Marketing mix of HSBC.
Mission- “To enable customers, businesses and economies to prosper, helping people to fulfil their dreams & ambitions”
Vision- “To be the International Bank”
Tagline-“World’s Local Bank”
Competitive advantage in the Marketing strategy of HSBC Bank –
The most important asset of any service based company is its employees and HSBC bank have more than 2, 55, 000 employees who are working in enhancing the capabilities of the Bank.
Consolidating its operation and facilitating its products and services to customers through its network of branches in different parts of the world by acting locally (i.e. Go global act local) has helped the company in being ahead of its peer companies.
Bank has access to 90% of the world’s GDP & Capital flows and is connected with developed nations & markets.
BCG Matrix in the Marketing strategy of HSBC Bank –
HSBC Bank’s business segment is broadly divided into Retail Banking, Wealth Management, private banking, Commercial Banking and Global Banking & Markets.
It is private banking, Retail Banking and wealth management business vertical is a star in the BCG matrix.
HSBC’s commercial banking and global banking & market business vertical is the question mark due to the presence of a large number of national and MNC banks and NBFC’s, HSBC is struggling in this segment.
Distribution strategy in the Marketing strategy of HSBC Bank –
HSBC bank has more than 4700 branches worldwide which is helping the company to create touch points for customers. In this age of advanced information technology, the company like HSBC discourage customers from visiting branch and this they do by making their website and financial transactions easily accessible to their customers through internet banking so that a customer can avail services even at their locations rather than visiting the branch for the same.
Brand equity in the Marketing strategy of HSBC Bank –
Working with some of the top fortunes 500 companies has helped the company in increasing positive word of mouth and visibility.
In the year 2015, HSBC was ranked 81 by Fortune.
Competitive analysis in the Marketing strategy of HSBC Bank –
The financial industry is highly regulated, moreover due to the economic fluctuations and rapid change in the competitive landscape of the banking industry; companies are finding it hard to differentiate their services.
Market analysis in the Marketing strategy of HSBC Bank –
Due to the presence of the national and MNC players who are competing with banking & NBFC (Non-Banking Financial Company), sustaining in the financial market is challenging. Market forces such as customers, the central bank of the respective countries & competitors are playing an important role in the success of the industry.
Customer analysis in the Marketing strategy of HSBC Bank –
HSBC customers are from the upper-middle-income group when it comes to individual customers and a Corporate customer is those who are interested in financial services like those of wealth management, investment advisory etc.
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