The name of the title gives you an idea of what would be the topic of this article. The price of a product is one…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
10 Causes of Urbanization – Positive And Negative Effects of Urbanization
When it comes to causes of urbanization, the two primary reasons that occur in mind are the natural population increase and rural to urban migration….
What is Micromarketing? Definition, Types, and Examples
Micromarketing is a marketing strategy that involves targeting consumers on an individual basis. Rather than aiming campaigns at large, undefined segments of the population, micromarketing…
What is Product Research?
The type of marketing research which helps with providing information about the required features of a product or a service is called product research. In…
Customer Base – Definition, Types and How to Build one
Running a business and keeping it profitable is not an easy job. Especially, In the present times, when people are not required to build a…
Warehouse Management System (WMS) – Types, Features, Advantages
The warehouse management system is the software and process which allows companies to administer and control the operations of their warehouses from the time material…
Category Management – Definition, Benefits, Methodologies & Challenges
The retailers around different corners of the world employ various policies to manage the organization and to step forward in the direction of high profit…
Direct Selling – Definition, Types, Schemes, Advantages & Disadvantages
Introduction to Direct Sales Direct selling is one of the primary forms of doing business. This method of sale is adopted by both small businessmen…
What is Planogramming? 6 Types of Planograms
Retailers continuously look for ideas to make their store look presentable to attract more customers. The presentation of products in the store is as important…
Product Knowledge – Meaning, Importance and Types
With the help of Product Knowledge, a company communicates essential information about any product or service. Product knowledge is used to inform audiences, investors, media…
Brand Development – Meaning, Steps and Tips
What Is Brand Development? Brand development is the process of creating and maintaining a strong, recognizable brand with a unique identity. Brand development encompasses everything…
Brand Recognition – Definition, Importance and Strategies
What is Brand Recognition? Brand recognition is when consumers are familiar with a company based on its widely-recognized symbols, visual or auditory cues, or simply…
Personal Branding: Definition, Importance, and How to build one
What is Personal Branding? Personal branding is the process whereby individuals and entrepreneurs market themselves and their careers as a business brand with a notable…
Supply Chain Management – Definition, Components, Importance
Definition Supply chain management can be defined as a system that handles the entire production flow of goods and services in the organization. It monitors…
Political Environment: Meaning, Examples & PEST (ELI) Analysis
What is the Political Environment? The political environment is the total of a nation’s laws, governmental policies, and institutions that affect the business landscape. Political…
What is Market Share? Definition, Formula, & How to Increase It
Definition: Market share refers to the proportion of a company’s total sales in relation to the overall market it operates in. To put it simply,…
Network Marketing – Meaning, Types, Features, Advantages
What Is Network Marketing? Network marketing is a business concept where people sell items or services through their networks. This empowers a workforce that can…
Information Processing – Definition, Tools and Stages
Information processing, as the name suggests, is about processing information in a manner that is noticeable to an observer. It is a method that allows…
Target Population – Definition and Examples
In this article, you will learn about what is target population, the definition of the target population, and a few examples of the target population…
What is Guerilla Marketing? Definition, Types, Ideas & 10 Examples to Inspire You
Guerrilla Marketing, named after the surprise tactics synonymous with guerrilla warfare, is an innovative advertising strategy designed to catch its target audience off guard. This…
How to Determine Selling Price? Calculation and Usage
Selling price is defined as the price at which a particular commodity, product, goods, or service is sold to the buyer by this weather. Generally…
Frame of Reference – Definition, Meaning, Principle, and Examples
Definition The frame of reference is defined as a process that enables comparing a product or service with other offerings from rival brands. It is…
Buyer’s Remorse: Definition, Meaning, Reasons and Prevention
What is Buyer’s Remorse? Buyer’s remorse is the feeling of unease or distress which follows a purchase. Buyer’s remorse is defined as the negative feeling,…
Leader Pricing Strategy – Meaning, Pros And Cons
An adequate system of price setting is fundamental for any independent venture to survive in this competitive world. Adding overall revenues and advertising techniques, pricing…
Advertising Campaigns: Definition, Types & Examples
What is an Advertising Campaign? An advertising campaign is a series of related advertisements or messages to share a desired Idea or theme and is…
7 Steps To Conduct A Sample Survey
The sample survey is defined as the process or study in which the data is obtained from a small representative population which is then estimated…
Test Marketing – Definition, Types and Examples
Test Marketing is a marketing method used by companies to test the viability of their products and services with a limited release in a test…
What is Steeple Analysis? Meaning and Factors
Steeple analysis is one of the many strategic planning tool used by organizations for their strategic planning and positioning in the market. Most companies use…
How to make a Sales Pitch?
The sales pitch is defined as the attempts to negotiate and persuade someone to close the deal, finally leading to the sale of the product…
What is Place Marketing? Definition, Meaning and variables
Marketing plays an essential role in the success of every kind of business. Good marketing can do wonders for a business. It can set trends,…
Sales Agreement – Meaning, Components and Samples
Sales Agreement can be understood as a contract in which Seller and Buyer agree upon the terms and conditions of the purchase. You must have…
Image Advertising – Meaning, Benefits, Objectives, Examples
Image advertising can be understood as a form of native advertising in which ads are placed on the images on web pages or the internet. Image…
Advertising Strategy in Marketing (Definition and Types)
If you want your customers to choose your product over your competitors’ product, then you are required to reach your customers in the right way…
Collective Bargaining – Meaning, Types, Theories, Importance
Definition The process of arriving at a joint decision between two parties is called collective bargaining. The internal disputes between the employer and the employee,…
Niche Marketing – Definition, Meaning, Advantages, Ideas
Marketing is an essential part of the business. Companies use various marketing strategies to attract customers and to boost their sales. If you are also…
What is Direct Response Marketing? Definition & Examples
Direct response marketing is a type of marketing strategy that instantly connects with high-quality prospects and compels them to an immediate and favorable response. Direct…
Market Power – Definition, Meaning, Factors And Types
What Is Market Power? Market power is a company’s ability to set industry prices, regulate profit margins, and market entry hurdles for new competitors. Monopolies…
Narrowcasting – Definition, Meaning, Applications, and Advantages
Unlike broadcasting, narrowcasting is a specialized method that offers services and information specifically designed for particular target audience groups. It enables businesses to more effectively…
Causal Research – Meaning, Explanation, Examples, Components
Causal research can be defined as a research method that is used to determine the cause and effect relationship between two variables. This research is…
Generic Brand Definition – Difference from Brand Name
What is a Generic Brand? The generic brand is a sort of consumer product which is generally not advertised. They, therefore, lack a logo or…
