The digital age has dynamically transformed the way we interact and do business. Notably, a ‘Consumer-to-Business’ model is gaining substantial prominence. In this paradigm, consumers…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Value Networks – Definition, Categories, Types, Example
A Value Network is an essential part of any successful organization. It allows for collaboration between individuals and departments to create value for the company…
How to decide your segmentation strategy? And which segment to target?
There are various market segmentation strategies which an entrepreneur can use for their products. In fact, the whole concept of entrepreneurship is many a times…
Buyer Seller Dyads
In a business setting, buyers and sellers alike often interact whenever they carry out or intend to conduct a particular interaction as a way of…
What are the 4 Cs of Marketing? How to Use Them
The 4 Cs of marketing (customer, cost, convenience, and communication) are a modern, customer-oriented version of the traditional 4 Ps (product, price, place, and promotion)….
Customer perceived value, CPV
Customer perceived value (CPV) is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
What is Product Placement? Examples and Types
Product placement, or embedded marketing, is a marketing strategy that involves mentioning a particular brand or product within another work, such as a film or…
Functions of channel members
There are numerous functions of channel members. All of these function utilize scarce resources of the organization. Furthermore, these functions can be better performed through…
9 tips for achieving customer satisfaction
A business runs as long as it has customers and it becomes successful when its customers repeatedly come back. Companies seek to increase their revenue…
What is a Marketing Channel? Definition, Types and Importance
What is a Marketing Channel? A marketing channel is a network of individuals, businesses, and processes that work together to move products from the production…
What is Customer Loyalty Ladder and how to use it to Target Customers?
In today’s competitive market, businesses strive to climb the “Customer Loyalty Ladder”. This concept is more than just a marketing strategy; it’s a journey towards…
What is a Customer Satisfaction Survey? Examples & Templates
When it comes to gauging the pulse of your business, a Customer Satisfaction Survey can be your most vital instrument. It’s your looking glass into…
Category killer
Competition in the retail industry is becoming stiffer every day. It thus requires any business unit involved in this kind of business to invent ideal…
Flowcharting in Services – Service flow chart
The concept of flowcharting in services, also known as service flow chart, process flow chart or process flow diagram constitutes a picture of the separate…
How to develop and keep a strong brand?
What is a Strong Brand? A Strong Brand is a brand that has a high level of awareness and recognition, is associated with positive attributes…
Performance based marketing and its uses as a marketing tool
Performance Based Marketing guarantees that you pay only for the results. It is a type of online marketing where advertisers pay marketing companies depending on…
Objectives of Sales Management
Sales management entails numerous objectives which are executed by sales managers. There are mainly three such objectives Sales Volume Contribution to profits Continuous Growth The…
What is Sales Management and its role in an Organization?
Sales is a field of marketing which has made millionaires. A simple reason being that sales is not a comfortable job for any company and…
Brand Report Card – Definition, Attributes and Pepsi Report Card
What is a Brand Report Card? A Brand report card is an evaluation system that brands or companies use to periodically audit the strengths and…
Family life cycle
In 1960’s, based on their research Wells and Gruber came up with a new concept of segmentation, called the family life cycles. Family life cycle…
Ownership in Service Marketing
Ownership is never transferred in the case of services. In products, the product is produced first and than it is sold. However in services, the…
What is Service Perishability?
What is Service Perishability? Service perishability is a term used to describe the finite nature of services because, unlike goods that can be stored and…
What is Cold Calling? Definition, Meaning, Examples and Techniques
Cold calling is a type of direct marketing in which a salesperson contacts potential customers by telephone, usually unsolicited, to try to sell them a…
Three methods for efficient warehousing of products
More and more products being driven in the market means more need of warehousing for companies. The demand of consumers is at a peak when…
Heterogeneity in service marketing
Each and every service is different in nature. That’s the simple meaning of heterogeneity in service marketing. Imagine 2 restaurants. Even if they have the…
5 sales myth which have to be ignored in today’s sales environment
There are many sales myths associated with joining a sales profile in a company. Many management executives want to become finance heads, marketing heads and…
Intangibility of services
Products are tangible and Services are intangible in nature. Intangibility of services is derived from the fact that you cannot see or touch a service….
Brand Identity Prism – Definition, Importance and Example of Coca Cola
What is Brand Identity Prism? Brand identity prism is a hexagonal-prism-shaped marketing model that includes six elements or characteristics (Three on each side) crucial for…
What is Product Sampling? Types, Methods & Tips
Product sampling is a marketing strategy of offering free product samples to target users. It is based upon the idea that when potential customers try…
What is Psychological Pricing? Strategies, Examples & How to Use It
The world of marketing is filled with a myriad of strategies, each one designed to capture consumer attention and drive sales. One such tactic that…
What is New Product Development? Stages, Examples & Best Tips to Improve NPD
New product development is a process of idea generation, creation, designing, validation, and launching of a product that is completely new to the market. Examples…
Distribution Strategies: Definition, Types and Benefits
In today’s fast paced world, distribution by a company can be an enormous competitive advantage to the company. Most companies target their customers far and…
Cannibalization – Definition of it and ways to avoid it
If the sales of a firms new product is high because of decreasing sales of its existing and established product then we can say that…
Benefits and limitations of Product life cycle
The product life cycle is an excellent tool which can be used by Business managers, strategists and marketing managers to come up with product strategies….
13 Amazing yet simple Brand building Tips and Detailed Process
What Is Brand Building? Brand building is the process of creating and maintaining a favorable awareness and reputation for a company or product. To build…
Market Analysis – Definition, Importance and How to conduct one
What is Market Analysis? Market analysis is the process of systematically collecting, analyzing, and interpreting data about a market in order to make better business…
What is a product – Product definition – Define a product
How will you define a product? Or another question asked is What is a product? One can say a product is a good, service, or…
Marketing Decision: Definition and Types
What is Marketing Decision? Marketing Decision is a crucial step in the marketing process. The decision-making process helps to make effective marketing strategies and plans…
Service Differentiation and 7 Ways to Differentiate Service from Competitor
Where products are tangible in nature and easily differentiated on the basis of features, form, performance and quality, service differentiation is quite challenging and needs…
Positioning Process – Steps involved in Positioning
The positioning process is important to be identified and followed by any organization which wants to implement its marketing strategy soundly. It is a difficult…
