Data is an important element of any research. The quality of not data decides the quality of the outcome of the research. There are two…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
7 Key Differences between Research Method and Research Methodology
Research is an integral part of every small and big business. It is important for an organization to look into new areas and find new…
Retail Assortment Planning: Factors Affecting and the Importance
The business of retail comes with a lot of things to manage. Right from being present at the right location and cater the right customers…
What is Merchandising: Types, Advantages, and Disadvantages
A retailer uses various techniques to boost the sales of products. Out of those tactics, merchandising is also an effective technique to boost the sales…
Contract of Sales: Examples and Components of a Contract of Sale
A contract of sales is a formal contract which contains all terms and conditions in the written form related to a sale. This contract states…
Emergency Goods: Meaning, and Examples
Emergency goods are the products that individuals have to use on an urgent basis during an emergency of any kind. Human beings tend to contemplate…
Impulse Goods: Definition, Marketing, and Examples
Definition: Impulse goods are items that consumers purchase on impulse, or without prior planning or intent. Impulse buying is often thought of as an emotional…
Data Mining In Retail: Applications and Six Phases in the Life Cycle
Retail trade is one of the most competitive markets in the whole world, and retailers use various tactics to survive in this cut-throat competitive market….
What is a Private Label? How Does Private Labeling Work?
Private labeling is an excellent opportunity for businesses to create their own unique brand of products without investing in production and manufacturing. It’s a great…
7 Differences between Business Development and Sales
It is not surprising that people get confused with the concepts of sales and business development because these two activities usually work nearby each other…
Seed Funding: Meaning, Process and 7 Steps
What is Seed Funding? Seed funding is the early stage financing of a startup. This type of funding is typically used to finance the initial…
Generational Marketing: How to Target Every Generation
Implementing generational marketing strategies is becoming increasingly crucial for organizations to target and understand the needs of various age groups accurately. There are many ways…
Research brief: Meaning, Components, Importance & Ways to Prepare
Have you ever faced a situation where a researcher has not exactly given the results that you require? Have you ever discussed research as what…
Markdown Pricing – Different Types of Markdown Pricing Explained
Making changes in your business strategies with the change of the market trend is important to stay relevant. Retailers must keep themselves up to date…
Coupon Pricing: Where to Distribute and How to Design your Coupons
Designing coupons is an effective way to display your creative side. But there is one thing certain that all coupons should contain some features on…
Sales Campaign: Basic Elements, Advantages, and Disadvantages
Companies use various tactics to promote their products and boost their sales. Advertising, marketing, free sample distribution, discounts are common tactics used by the companies….
Market Penetration: Techniques, Advantages and Disadvantages
What Is Market Penetration? Market penetration is a measure of how much of the market for a good or service has been captured by a…
What is Distribution Center: Role, Advantages, and Disadvantages
Distribution centers or warehouses are generally used to store and segregate the incoming raw materials and intended for further processing. The main role of a…
Sales Communication: Different modes, Components and Importance
Sales communication plays an important role in the success of a sales deal. Sales communication keeps the members of the sales team connected, and they…
Qualitative vs. Quantitative Research: What is the Difference?
When diving into a new research project, one of the first decisions you’ll face is the dilemma of- qualitative vs. quantitative research. These two methodologies,…
Sales Credit: Uses, Example, Advantages & Disadvantages of Sales Credit
Sales credit is the extension of payment terms to the customer. In other words, sales, credit is when the sales transaction takes place at the…
What is Mass Customization? Definition, Types, & How It Works
The practice of businesses offering customized goods or services to each consumer to fulfill their specific needs is known as mass customization. The cost of…
What are Sales Territories and How to Assign one?
What is a Sales Territory? Definition: A Sales territory is a specific geographical area or customer group a company utilizes to distribute sales responsibilities among…
What is Trade Discount (Definition & Example)? Trade vs Cash discounts
Trade discount is the reduction in the retail price of a product that the manufacturer offers when selling to a reseller, rather than the end…
What is Single Sourcing: Examples, Advantages & Disadvantages
In publishing single sourcing is defined as the usage of one solitary document to create several other documents. The user can use this single paper…
Safety Stock: Definition, Examples, Disadvantages and How to Calculate it?
Safety stock is defined as the extra stock that is preserved by a business entity to minimize the risk of a shortfall in their existing…
Price Lining: Examples, Advantages and Disadvantages
Price Lining is a retail marketing technique where Products and services of the same category are grouped in the different price range based on their…
Sales Broker: Role, Advantages and Disadvantages Explained
A broker can be an individual or a firm which helps in the execution of a transaction between a buyer and a seller. A broker…
Variable Pricing: Definition, Examples, Model and Advantages
Variable Pricing can be defined as the pricing strategy to optimize Profit by offering different prices for the same product or service vary based on…
Price Rebate: Definition, Meaning, Examples and Strategies
Definition of Price Rebate Price rebate is defined as a return or partial return of purchase price to the customer by the seller. This returns…
What is Product Line Extension?
The concept of Product Line Extension can be defined as a business strategy where the firm plans to expand its established product brand name with…
What is Quantity Discount? Merits of Quantity Discount
The concept of Quantity Discount can be defined as the incentive offered by the seller to the buyer on the purchase of a large number…
What is Macromarketing? Definition, Meaning, and Examples
Definition of Macromarketing The concept of Macromarketing can be defined as the marketing policies, strategies, and objectives that have an influence on society and the…
What are Staple Goods? Definition, Meaning and Examples
Definition of Staple Goods The term staple goods refers to those specific consumer goods that are consumed by the people on a regular basis and…
What is Service Strategy? Meaning, Importance and Process
The marketing strategy of service industry focuses on delivering experiences processes and other intangible is to the customers and not physical goods like product industry….
What is Fashion Marketing?
Fashion marketing is a specific type of marketing that focuses on selling clothes, jewelry, and other fashion items. Fashion marketers make ads that appeal to…
Organized Retail – Meaning, Advantages and Examples
Organized retail is a sector which consists of the companies which are associated with production or sales of goods and services that operates as private…
12 Types of Retail Formats – Formats of Retailing
The word retail is derived from French words “re” and “tailer” whose meaning is to “cut again”. retail store works exactly as their name describes….
What is Market Access in International Trade? Examples of Pharma Industry & Others
Market access is the ability of a company to sell its products and services in a foreign market or across borders. For example, pharmaceutical companies…
Media Mix Definition – What is Media Mix?
Definition of Media Mix Media mix is used to refer that the combination of communications channels which is used for the purpose of advertising particular…
