British Petroleum being world’s leading oil and gas company (based on market capitalization; 2015) have a talent pool of more than 80,000 employees across the…
Brand Colors – Definition, Types, Importance and Tools
Brand colors are a palette of the few colors used for representing a brand’s personality, or creative identity. The right use of brand color palette…
Marketing Strategy of Rolex – Rolex Marketing Strategy
The luxurious watchmaker based out in Switzerland is founded by Hans Wilsdorf in the year 1905. It became famous when in 1926 it came up…
SWOT Analysis of FedEx – FedEx SWOT Analysis (Updated 2025)
Let’s understand the SWOT analysis of FedEx by exploring its strengths, weaknesses, opportunities, and threats. FedEx is a global logistics and transportation leader known for…
Marketing Strategy of ESPN – ESPN Marketing Strategy
The leading multinational, multimedia sports entertainment organisation, ESPN was originally known as Entertainment and Sports Programming Network has been founded in 1979 and it features…
Problems With Performance Appraisal
Performance appraisal is a process that needs to be undertaken meticulously if obtaining desirable results is anything to go by. Many managers conduct this kind…
Marketing Strategy of Land Rover – Land Rover Marketing Strategy
Land Rover is the part of the British multinational automotive company Jaguar Land Rover Automotive Plc. and is a subsidiary of the Indian automaker Tata…
Marketing Strategy of Crocs – Crocs Marketing Strategy
Founded in 2002, Crocs has emerged as a prominent player marketing & distributing Casual Lifestyle foot wears and accessories for all in more than 90…
Marketing Strategy of Panasonic – Panasonic Marketing Strategy
Incorporated in 1918 it has emerged as a prominent player in various lines of businesses. Currently, it is operating 4 different business segments namely electronic…
Marketing Strategy of Crossword
The wholly owned subsidiary of Shoppers stops services Ltd. was established in the year 1992 and since its inception, it is retailing books and other…
Marketing Strategy of Absolut Vodka – Absolut Vodkav Marketing Strategy
Founded in 1879 in Ahus, Sweden the company was established by Lars Olsson Smith. Smith’s liquor business became the foundation for the government monopoly due…
Marketing Strategy of Chevron Corporation
The largest energy company operate in upstream business – deals in natural gas, deep water, shale & tight resources and exploration; a downstream and chemical…
Advantages Of Downsizing And A Flat Hierarchy
When an economy worsens, and organizations are unable to meet their expenses or become less productive, most of them result in laying off their staff…
Marketing Strategy of Puma – Puma Marketing Strategy
Puma is the leading sports brand globally developing designs, selling & marketing footwear, apparel and accessories in more than 130 worldwide. Incorporated in 1948 by…
SWOT analysis of Accor Hotels
Accor Hotels is a conglomerate in the hospitality sector associated with prestigious hotel brands such as Novotel, Sofitel, Fairmont, Banyan Tree, and Raffles. Headquartered in…
Marketing Strategy of Compaq – Compaq Marketing Strategy
Founded in 1982, the company started its initial operation through manufacturing some of the advanced PC of its time for IBM and other IT companies…
Negative Marketing: All You Ever Wanted To Know
A strategy known as “negative marketing” describes your company’s competitors. Businesses and brands as a whole frequently employ such tricks to give the impression that…
Marketing Strategy of Close up – Close up Marketing Strategy
Launched in 1967 by the Parent company Unilever the Close up brand has emerged as a global player in the toothpaste market over the period…
Marketing Strategy of Cinemax Channel – Cinemax Marketing Strategy
Launched in 1980 Cinemax is the American pay cable & Satellite television network owned by the subsidiary of Time Warner. It was launched by Time…
Value For Money Products And Their Advantages
Value is often defined from various perspectives depending on the standpoint of the individual. Everyone will tell you what they think the value is all…
Marketing Strategy of FedEx – FedEx Marketing Strategy
Founded in 1973 by Frederick Wallace Smith, FedEx has come a long way to emerge as a leading player in the logistic and services industry…
Marketing Strategy of Marlboro – Marlboro Marketing Strategy
Famous for its long association with motorsport events Marlboro has come a long way to emerge as a popular Cigarettes brand globally. The brand was…
What are Key Performance Indicators and their role in evaluation?
Key performance indicators or KPIs are basically success indicators that are used in evaluating the effectiveness and success of different functions within the organization. Although…
Marketing Strategy of Oracle – Oracle Marketing Strategy
Oracle Corp. was founded in 1977 by Lawrence J. Ellison, Robert Nimrod Miner and Edward A. Oates. Headquartered in California it has emerged as an…
SWOT Analysis of Bridgestone Tyres
Bridgestone tyres has been present in India for close two decades now and has been registering consistent growth. A favorite supplier for Tier 1 Original…
Voluntary Resignation By Employees And Reasons They Happen
Voluntary resignation refers to the situation where an employee decides to terminate his contract or service with the organization in his or her volition. It…
SWOT Analysis of CEAT Tyres (Updated 2025)
Let’s explore CEAT Tyres’s SWOT analysis by understanding its strengths, weaknesses, opportunities, and threats. Ceat Tyres Limited is a company started in Turin and based…
Marketing Strategy of General Electric – General Electric Marketing Strategy
Founded by Thomas A. Edition in 1878, General Electric has grown into a multi-fold organisation being present in the diversified set of businesses & industry….
SWOT Analysis of Mr. Muscle
Mr. Muscle is one of the famous FMCG home care brands in the Indian market. It falls into the category of disinfectant cleaner. The genesis…
SWOT Analysis of Sony Playstation (Updated 2025)
Let’s explore the SWOT Analysis of Sony Playstation by understanding its strengths, weaknesses, opportunities, and threats. Sony PlayStation is a towering gaming industry giant known…
Marketing Strategy of Huawei – Huawei Marketing Strategy
Being present in 170 countries around the world and serving more than one-third of the world’s population has enabled the company to carry on its…
How to achieve Premium Positioning for a brand or a product?
One of the problems of the modern era of marketing is that there is competition everywhere. Go to any industry you want, you will see…
Marketing Strategy of Carlsberg – Carlsberg Marketing Strategy
From founding the company in the year 1847 to taking it more than 150 countries worldwide Carlsberg has been successful in making strong market positions…
5 Important Ways | How To Improve The Work Ethics Of Your Organization
Research shows that most of the successful organizations are those that have embraced work ethics as a core element in steering them to accomplish their…
Four Factors Of Production And Their Role In Economy
Production by definition is the utilization of available economic resources to create things that satisfy human wants e.g. wheat and maize. It, however, is not…
Marketing Strategy of Casio – Casio Marketing Strategy
The Japanese Consumer electronics manufacturing & marketing multi-national Corporation (MNC) Casio Computer Co., Ltd was founded by Tadao Kashio in the year 1946 who started…
Marketing Strategy of Canon – Canon Marketing Strategy
Being founded as Precision Optical Industry Company Ltd in 1937 in Japan, it has come a long way to emerge as a prominent player in…
How To Deal With Employee Misconduct?
A manager plays many roles in an organization, and one critical role that they play is to ensure the discipline of employees within the organization….
5 Types Of Leadership Style
We are all leaders at some time in some aspect of our lives, whether it is at work, on the sports field or at home…
What Is A Formal Team And Types Of Formal Teams?
A team is a group of individuals selected and united over an undertaking or goal. A successful team funnels the ability of members for the…
