Invented in The United States as a patent medicine by Theron T. Pond in 1846 under the name “Golden Treasure”. It all started extraction of…
What is Uptime monitoring? Uses, Advantages, SEO Implications.
Uptime is a measure of the time an electronic machine (a computer) has been up and working. Uptime monitoring is very useful as it helps…
What is an incentive scheme?
Also referred to as an incentive program, an incentive scheme is a formal scheme that is usually put to use when a company wishes to…
Classical Management Theory
Ask any veteran who has spent his entire career managing workers in a factory and he will tell you that the principles of management outlined…
Marketing strategy of Calvin Klein
American fashion house and luxury goods manufacturer established in 1968 which specialises in leather, lifestyle accessories, home furnishings, perfumery, watches and ready to wear luxury…
Marketing Strategy of Pantene
Pantene is owned by Procter & Gamble and is an American Brand of hair care products. The name Pantene is based on Panthenol which is…
Top 20 Nestle Competitors & Alternatives in 2025
The top Nestle competitors are Mondelez, MARS, Kraft Foods, Danone, Hershey’s, Heinz, Unilever and others. Nestle is an eminent food and drink company located in…
Marketing Strategy of Tata Motors
Headquartered in Mumbai Tata Motors (formerly known as TELCO acronym form for TATA Engineering and Locomotive Company) are an Indian multinational automotive manufacturing company and…
What is a Fragmented Market?
A fragmented market is one in which no single entity dominates the industry. It is distinguished by many small and medium-sized firms vying for customers…
What is a Captive Market? Definition, Examples
What is a Captive Market? A captive market is one in which a few sellers or suppliers control the distribution of specific commodities. In a…
Top 17 Kellogg’s Competitors & Alternatives in 2025
The top Kellogg’s Competitors are General Mills, Mondelez International, Kraft Heinz, J M Smucker, Ingredion, Quaker Oats Company, Nestle and others. Kellogg is an international…
What is Geodemographic Segmentation?
Geodemographic segmentation is a market analysis technique that categorizes consumers into specific groups based on their shared demographic and geographic traits. It is a powerful…
What is Brand Character?
Brand Character can be defined as the set of human attributes and characteristics associated with the brand giving it a unique personality and recognition in…
Top 10 KitKat Competitors & Alternatives in 2025
The top KitKat competitors are Cadbury, Ferrero Rocher, Mondelez Brands, Mars, Nestle, Hershey’s, Ricola and others. KitKat is a popular confectionery company that is headquartered…
What is Cost Advantage?
There are various strategies which can be used by companies to gain market share and acquire new customers. Suthe ch strategies are known to give…
Scientific Management Theory of Frederick Taylor Explained
Before the commencement of the first World War, imperialism had reached its zenith and there was a high focus on increasing economic efficiency from existing…
What is meant by being Brand Conscious? How to target such customers?
The concept of Brand Conscious can be defined as the awareness of the brand and it’s products offerings that are quite distinctive from the other…
What is Sponsorship Marketing?
Whenever you watch a TV reality show, I am sure that you must have noticed the anchors announce a series of names or at least…
What is Guaranteed Maximum Price? Know How GMP Contracts Work
A Guaranteed Maximum Price (GMP) construction contract sets the maximum project cost. It is a contract between a contractor and the project owner that specifies…
Top 15 Companies in France in 2025
Let’s take a fun trip through France’s business world! From the fancy world of LVMH, full of incredible bags and perfumes, to the intelligent tech…
What is the Importance of Marketing Strategy in 2025?
A successful marketing strategy is essential for any business. It helps to ensure that resources are dedicated to the right initiatives and that valuable customer…
What are the Components of a website?
Nowadays websites are not very difficult to build. With the availability of various CMSs (Content Management Systems) such as WordPress, anyone can set up their…
Top 20 Honda Competitors & Alternatives in 2025
The top Honda Competitors are Ford, Mercedes, BMW, Toyota, Hyundai, Audi, Nissan, Volkswagen, Porsche, Fiat, Mitsubishi and others. Honda is a standard brand in the…
What is a Cult Brand? Explained with examples
Definition of a Cult Brand A Cult Brand offers the specific range of products or services that enjoys the loyal and committed set of customers….
SWOT Analysis of Dr Peppers Snapple Group
Dr. Pepper Snapple Group is an American soft drink company centered in Plano, Texas, and as of July 2018, it is a business unit of the newly formed publicly traded conglomerate Keurig…
Top 8 British Airways Competitors & Alternatives in 2025
The top British Airways Competitors are Easyjet, Jet2, Virgin Atlantic, Thomson Airways, Delta Airlines, United Airlines, American Airlines and Southwest Airlines. The largest international airline…
Marketing Strategy of ITC
Founded in 1910 as Imperial Tobacco Company of India the company initially dealt in tobacco products for decades before diversifying into non-tobacco products in the…
Social Identity Theory – Meaning, Variables Involved and Examples
Human beings are social animals and are shaped by their relationship with other people. The self-identity of a person is affected by the ways in…
Top 13 Dettol Competitors & Alternatives in 2025
The top Dettol competitors are Savlon, Himalaya, Dabur, Boroplus, Germolene, Neosporin, HUL and others. Established about 80 years ago, Dettol was initially used in hospitals…
Marketing Strategy of Tesla
Tesla, Inc. which was formerly known as Tesla Motors was founded in the year 2003 and it only started being profitable in 2013. It is…
Importance of Marketing Ethics
Definition of Marketing Ethics Marketing Ethics can be defined as the set of guidelines and the area of applied ethics that acts as a guiding…
Social Learning Theory
It has been theorized that human beings learn from observing and imitating others. People can learn new behaviors even without motor reproduction or direct reinforcement….
Top 14 Gucci Competitors & Alternatives in 2025
The top Gucci Competitors are Louis Vuitton, Armani, Prada, Bulgari, Versace, Chanel, Dolce & Gabbana, Balenciaga and others. A popular fashion industry, Gucci is a…
Social Loafing – Types, Concept, Examples & Measures
People generally assume that the greater the number of people employed to carry out a particular task, the better. The collective effort will prove to…
Top 12 Vodafone Competitors & Alternatives in 2025
The top Vodafone Competitors are China Mobile, Verizon, AT&T, Nippon, Softbank Telecom, Deutsche Telekom, China Telecom and others. A British international company, Vodafone was established…
Top 17 Tata Motors Competitors & Alternatives in 2025
The top Tata Motors Competitors are Maruti, Hyundai, Volkswagen, Toyota, Honda, Ford, Renault and others. Tata Motors is a foremost automobile industry which is headquartered…
Top 12 FedEx Competitors & Alternatives in 2025
The top FedEx competitors are UPS, DHL, SNCF, Blue Dart, Kuehne + Nagel, DB Schenker, CH Robinson and others. A famous courier delivery service company,…
Top 18 Toyota Competitors & Alternatives in 2025
The top Toyota competitors are Mercedes Benz, BMW, Ford, Honda, Nissan, Audi, Tesla and others. A popular brand of automobiles, Toyota is an international company…
Importance of Marketing Environment
The Definition of Marketing Environment Marketing Environment can be defined as the various internal and external factors that surround the business on a day to…
Top 11 Amul Competitors & Alternatives in 2025
The top Amul Competitors are Kwality Walls, Baskin Robbins, Havmor, Vadilal, Dinshaws, Mother Dairy, Arun Ice Cream and others. Amul is an Indian Dairy industry…
