Definition Resource allocation is a process which supports the company goals by managing authorities and assets in a result-driven manner to achieve strategic goals. In…
Trade Marketing: Definition, Strategies, Advantages, Disadvantages
What is trade marketing? Trade marketing is one of the oldest and primary methods of marketing. In trade marketing, the focus of the manufacturer is…
Zero Hours Contract – Advantages and Disadvantages
Zero Hours contract is an agreement between an employee and a company that doesn’t have any fixed time. In this, the employee does not have…
Total Productive Maintenance – Definition, Meaning, Objectives
Definition Total productive maintenance is also popularly known as TPM and is defined as an approach towards equipment maintenance. Its objective is to attain one…
Planned Obsolescence – Meaning, Types, Strategy, Pros and Cons
Definition of Plan Obsolescence Planned Obsolescence is the purposeful introduction of limited life artificially for a product or a design of the product so that…
Primacy Effect in Psychology Definition And Overview, Define Primacy Word
Definition The primacy effect is an ability to summon up information at the initial level. In psychology, it is defined as an involuntary bias that…
Distribution System: What it is and Types of Distribution Systems
A distribution system involves the delivery of material right from manufacturing, to distributors to the end customer. It consists of all the methods, procedures, equipment…
What are the 7 Core Functions of Marketing? A Complete Guide with Core & Other Functions
Marketing is more than just advertising your products or services; it is essential to the growth of your business. Managing marketing information, offering financial solutions,…
9 Characteristics Of Globalisation
Globalization is geographic distribution and scattering of business, service, and or industrial activities by various means of an association like collaboration, joint venture, partnerships, or…
Profit Sharing: Definition, Objectives, Methods
Money, as we all know, is a great motivator, and if an employee is offered a chance of owning a part of profits, it takes…
Descriptive Research – Characteristics, Methods, Examples, Advantages
Descriptive research is a type of research that provides an in-depth description of the phenomenon or population under study. Descriptive research is neither in the…
Organizational Change Management – 6 Steps and Strategy
Organizational change management is defined as a framework that deals with changing needs and requirements of a company. It is a tool to develop, manage…
Freight Forwarding: Definition, Responsibilities and Functions
Freight forwarding is the transportation of commodities from one location to another via train, ship, air, or roadway. It serves as an intermediate, providing logistical…
What is Social Entrepreneurship? Importance, Examples and Characteristics
Social entrepreneurship is an approach that is adopted by organizations where they invest in strategies that provide solutions for cultural, social, or environmental issues along…
What is Green Marketing? A 2025 Guide with Definition & Examples
Green marketing is a type of marketing that promotes goods and services based on their environmental benefits. Its goal is to encourage sustainable practices and…
Who is Line Manager – Meaning, Responsibilities, Skills And Importance
A line manager is a person or the manager who is responsible for heading a revenue-generating department. He has a vital role in an organization,…
Centralization: Definition, Meaning, Features And Advantages
As the name suggests in a centralized form of organization, the power remains with a selected few who are the center or the core group…
What is the Importance of Learning (In Any Stage of Life)
Learning is an indispensable tool that nourishes our minds and soothes our soul. It is a necessity for both personal and professional career as it…
Employment at will – Definition, Meaning, Exceptions, Advantages
Employment at will is defined as a contract of employment that can be terminated at any time and for any reason by any of the…
Experiential Learning: Definition, Meaning, Elements, Examples
Experiential learning is an active process where skills and knowledge are used in a meaningful way. It is a learner-centric approach where learning happens through…
Constructive Dismissal: Definition, Meaning, Examples And Types
Constructive dismissal is defined as a violation of employee rights so severe that the employee does not have any other recourse other than resigning from…
Soft Skills: List of Soft Skills and Its Importance
Soft skills are those skills that aid individuals in navigating their environment smoothly. It is used to complement hard skills to perform efficiently and achieve…
Characteristics Of Millennials
Have you heard much about millennials and are curious to know who they are? Then, this post will take you deep into the world of…
What is the Learning Curve – Definition, Benefits, Limitations
The learning curve is the graphical representation of the rate of learning against repeated experiences or over time. It depicts how a boost in learning…
14 Main Causes Of The Industrial Revolution
The today’s word (filled with loads of industrial, technical, urban, rural, economic and scientific advancements) that we see now is the result of the industrial…
What is the difference between Hard Skills and Soft Skills?
Hard skills are those skills which an individual acquires via learning, education or training. These are quantifiable and judged based on a person’s performance during…
Contract Management – Meaning, Benefits, Software and Best Practices
Contract management is defined as a process that manages the creation, analyzing, and execution of contracts efficiently and systematically. This method is used for delivering…
Mass Production – Definition, Meaning, Understanding, Advantages
Mass production is defined as a production method of standardized products in large quantities. Automation technology or assembly lines are often used in the manufacturing…
Personal Development Plan – Definition, Meaning and Example
Personal development planning is a structured process that helps to create an action plan for self-improvement, growth, and development. This goal-setting and planning are based…
Moment of Truth (Marketing MOT) – Definition, Types, & Examples
What is a moment of truth (marketing MOT)? Moment of Truth marketing refers to the type of marketing that takes place at the moment when…
The Pareto Principle – Meaning, Examples, Advantages and Application
The Pareto Principle states factually that 80% of consequences are a result of only 20% of the causes. The principle has been derived from the…
What is Unfair Dismissal – Definition, Meaning, Application and Examples
Unfair dismissal as the name suggests is a dismissal that is unfair, which means a termination without a valid reason and which does not comply…
What are the Characteristics of Quantitative Research?
No matter whether you belong to a management field or science field, you must have come across quantitative research once in your life. People quite…
What is Upselling? Difference between Cross-Selling and Upselling
What is Upselling? Upselling is the practice of convincing a customer to purchase a more expensive version of a product than they originally intended. This…
Why is Work Life Balance Incredibly Important in Todays world?
Work-life balance is a term that signifies a perfect balance between personal and professional life in a way that one does not infringe on the…
The Importance of Supply Chain Management
Supply chain management is the available network of business entities, and the people involved in that work to create finished goods out of raw materials…
Zero-sum Game – Definition Meaning and Types
A zero-sum game is defined as a mathematical demonstration where the loss of the other party balances the gain of one party. In the end,…
What is Mass Communication? Definition & Career Opportunities in 2025
Mass Communication is a vast field that involves disseminating information to a large audience through various media channels. This can include television, radio, newspapers, magazines,…
30 Leadership Qualities that make Great Leaders
Leadership quality is the quality of leading others. Leadership is the method of social influence where one person supports and leads the other members in…
Importance Of Computers – Education, Business, Health, Entertainment
Computers became popular when microcomputers entered the market in 1977. After that, there was no looking back. With the introduction of microcomputers, personal computers became…
