The sales pitch is defined as the attempts to negotiate and persuade someone to close the deal, finally leading to the sale of the product…
What is Place Marketing? Definition, Meaning and variables
Marketing plays an essential role in the success of every kind of business. Good marketing can do wonders for a business. It can set trends,…
Organisation Development – Definition, Objectives, Features, Importance
Organization development is defined as a systematic approach to boost the effectiveness of an individual as well as a business entity. It is planned and…
What is an Organizational Chart? Types and Example
Definition: The organizational chart is defined as a diagram that visually displays the ranks and relationships of job positions in the company. It is used…
Organisational Hierarchy – Definition, Meaning, Examples, Advantages
Definition of organisational hierarchy The term hierarchy in an organization means the pecking order in the chain of command. Here every position along with all…
Sales Agreement – Meaning, Components and Samples
Sales Agreement can be understood as a contract in which Seller and Buyer agree upon the terms and conditions of the purchase. You must have…
Image Advertising – Meaning, Benefits, Objectives, Examples
Image advertising can be understood as a form of native advertising in which ads are placed on the images on web pages or the internet. Image…
Advertising Strategy in Marketing (Definition and Types)
If you want your customers to choose your product over your competitors’ product, then you are required to reach your customers in the right way…
Aggregate Planning – Definition, Importance, Strategies And Advantages
Definition: Aggregate planning is a planning method in the production process which is also considered a marketing activity used to determine the required resource capacity…
Flat Organizational Structure – Definition, Meaning, Characteristics, Advantages
Definition of flat organizational structure Flat organizational structure is defined as an entity where the top management is in direct contact with the front-line salespeople,…
Organizational Leadership – Definition, Meaning, Tips, Styles, Importance
Definition Organizational leadership is defined as the ability of an individual or a leader to support the people around him and guide them towards achieving…
Organizational Patterns – Definition, Meaning And Types
Organization Pattern Definition and solution The organizational pattern is a process that assists in structuring and organizing your ideas, thoughts, speech as well as a…
Organisational Politics – Definition, Meaning, Reasons And Effects
Definition of organisational politics Organisational politics is referred to the self-interest and agenda of an individual in an organisation without any concern about its impact…
Collective Bargaining – Meaning, Types, Theories, Importance
Definition The process of arriving at a joint decision between two parties is called collective bargaining. The internal disputes between the employer and the employee,…
Niche Marketing – Definition, Meaning, Advantages, Ideas
Marketing is an essential part of the business. Companies use various marketing strategies to attract customers and to boost their sales. If you are also…
Process Analysis – Definition, Meaning, Objectives, Advantages
Process analysis is defined as a breakdown of a process into step-by-step phases that are used to describe and convey the output, input, and operation…
What is Direct Response Marketing? Definition & Examples
Direct response marketing is a type of marketing strategy that instantly connects with high-quality prospects and compels them to an immediate and favorable response. Direct…
Group Communication – Definition, Role, Advantages And Disadvantages
When an interaction occurs amongst the different members of a group, it is termed as group communication. When it comes to businesses, group communication can…
9 Strategies To Manage Poor Performance
Performance and productivity are interlinked and interdependent as the former leads to the latter. Organizations pour a large amount of money, time and effort in…
Job Security – Definition, Meaning, Threats, Advantages
Job security is defined as a belief that an individual will keep his job. This is only a probability and can be both perceived and…
Job Sharing – Definition, Meaning, Examples, Advantages
Job sharing is defined as an alternative work schedule where two employees share the responsibility of one job voluntarily. This is a full-time position, and…
Key Account Management – Meaning, Strategy, Stages
Before understanding key account management, let us understand the phrase key account. In business terms, Account is a customer who gives you business by purchasing…
What is a Status Symbol? Factors, Meaning and Examples
Do you know what is a status symbol is? Well, would you want to know about it in the best way? There is not a…
What are Objectives Of Communication with 10 Examples
If there is one thing that is true in the world of business, then it is the fact that communication is something that you cannot…
Market Power – Definition, Meaning, Factors And Types
What Is Market Power? Market power is a company’s ability to set industry prices, regulate profit margins, and market entry hurdles for new competitors. Monopolies…
What is Labour Turnover? Definition, Causes And Effects
Definition: Labour turnover is defined as the ratio of the number of labour or staff who leaves an organisation to the total number of the…
Talent Management – Definition, Meaning, Strategies, Importance
Talent management is defined as a critical process that ensures that a firm has the best quality as well as quantity of human resources at…
Blake Mouton Managerial Grid – Advantages And Disadvantages
There are a lot of different types of leadership styles or grids for various purposes to fulfill. Perhaps you’d be aware of some of them…
Narrowcasting – Definition, Meaning, Applications, and Advantages
Unlike broadcasting, narrowcasting is a specialized method that offers services and information specifically designed for particular target audience groups. It enables businesses to more effectively…
Top 10 TV Brands in The World in 2025
Television has always been an important source of visual entertainment for most households. In this article, we look at the top International TV Brands in…
Difference Between Contract Administration And Contract Management
The terms contract management and contract administration are often used interchangeably by organizations because at a broader level; they share several similarities. They serve complementary…
Causal Research – Meaning, Explanation, Examples, Components
Causal research can be defined as a research method that is used to determine the cause and effect relationship between two variables. This research is…
Career Ladder – Definition, Benefits and How to Build One
Definition A career ladder is described as a structured process through which an employee can make progress in various job positions in the organization. The…
Generic Brand Definition – Difference from Brand Name
What is a Generic Brand? The generic brand is a sort of consumer product which is generally not advertised. They, therefore, lack a logo or…
Heisenberg Uncertainty Principle – Meaning, Origin, Formula
Heisenberg Uncertainty Principle that technically suggested uncertainty in the behaviour of microscopic particles has its vast philosophical implications in understanding our relationships with this universe….
Top 29 Sustainable Clothing Brands in 2025
The sustainable fashion brand industry is on the rise because the buyers have become conscious about their choices and have decided to stick to them…
What is Capacity Management? Role in Planning
Capacity management involves adjusting the capacity of a resource, for instance, a system, machine or equipment to meet the planned load or demand. In business,…
Concept Development – Definition, Meaning and 6 Stages
Concept development is one of the essential and critical stages of new product development steps. Once an idea is generated and that idea is screened…
Mere Exposure Effect – Meaning, Importance, Examples, Limitations
In your regular lives, you must have experienced many of the times that you started liking something, imitating someone or opting for any new product…
Consultative Selling – Definition, Meaning, Techniques, Examples
When salespeople opt for an investigative approach by asking questions to get quality responses from the prospects to find out their pain points so that…
