Definition of Brand Assets Brand Assets are the consistent signals that make it quite easier for the consumers to recognize and identify the brand and…
What is Brand Alliance?
Brand Alliance Definition Brand Alliance is an agreement between the companies that combine two or more individual brands, products or other related assets with an…
Brand Affinity – Definition, Meaning, Importance and Tips on building it
Brand affinity is the natural liking or positive inclination or love of an existing or potential customer towards a brand. It is the highest point…
What is a Brand Mark?
Before we find out what a brand mark is, let us understand what exactly is a brand? Is it just the logo that we see?…
Brand Activation – Definition, Importance, Types, Tips and Examples
Brand activation is the execution of a marketing process used to generate awareness, drive consumer actions, and build lasting connections through interaction and brand experiences…
What is Corporate Branding?
Corporate Branding is an act of using the brand name of the company in the overall advertising efforts and all the communication to the stakeholders….
What is Brand extension?
A brand is a name that is given to a product or service so that it will have an identity to itself. Brands are usually…
Keller’s Brand equity Model – CBBE Model by Keller
Brand equity is the holy grail in the subject of branding. The ultimate objective of a branding team is to increase the brand equity of…
Aaker Brand Equity Model
In the field of marketing, Brand Equity means the value of a brand. The concept of the value of a brand is very interesting and…
Brand Colors – Definition, Types, Importance and Tools
Brand colors are a palette of the few colors used for representing a brand’s personality, or creative identity. The right use of brand colors is…
6 Qualities that make Brand leaders
Every product has multiple competing brands in the market these days. From a pencil sharpener to a drone, there are several brands that compete in…
Ingredient branding and How to build an Ingredient brand?
Branding not only plays a role in the marketing of the complete product, but in the marketing of its ingredients and components as well. As…
10 tips & tactics for Marketing a luxury brand
There are various types of products in the market running on various marketing strategies. Some of them are penetrative, trying to defeat the competition on…
Co branding – Definition, Uses and Examples of co-branding
We are well aware of the popular marketing phenomenon known as product bundling. In product bundling, products from within one brand are bundled together to…
Brand awareness – Definition, Importance, Examples and Tips
Brand awareness is the extent to which target audiences of a brand are able to recognize or recall it in different situations. It is a…
