Brand building is a very tough job and hence it requires a solid plan in advance. This is where Strategic brand management steps in. The role of strategic brand management is to take
Branding articles
Ageless brands – Fact or myth
Ageless Brands?? How do brands continue to maintain their peak even though limited by the product life cycles as dictated by the theorists. If we browse major brands like FedEx, Coca-Cola, Titan Industries,
What is Umbrella branding and its advantage in building a brand
Brand marketers are continuously searching for innovative ways to achieve and retain competitive advantage. Effective and attractive growth can be obtained by increasing market share. This can be done by launching new products
Brand recall explained with examples
Brand recall plays a crucial role in getting more customers to stick with your brand as well as to buy your brand repeatedly. When you as a customer buy a certain product, once
Importance of Branding to stakeholders
Brands are a means of differentiating a company’s products and services from those of its competitors. Thus branding is absolutely essential for current and future stakeholders. Companies vary in their focus on stakeholders.
What is Brand ladder and how to use it for brand building?
Multiple qualities of the brand can influence consumer decision making. Brand ladder refers to the marketing tool used by marketers, to communicate all the benefits of a brand to the end customer. The
What is brand personality and how it helps in branding?
What are the first things that you look when you buy a new coat? Or when you buy a perfume? Or even a watch? I guess, that besides other things the main factor
7 business locations that increase brand visibility
Marketing has changed and it has become more personal. People nowadays need convenience and you cannot expect that your customer will come to you. You will have to go to your customer again
8 Brands that really fatten you up
People always summarise lists with top ten brands in a sector, so on and so forth. How about a list with the more salient qualities of brands? Here are top 10 brand that
What is Brand Positioning?
Definition of Brand Positioning Brand Positioning can be defined as the positioning strategy of the brand with the goal to create a unique impression in the minds of the customers and at the
Brand Loyalty and its importance
When a consumer is interested in buying a particular product repeatedly irrespective of any circumstantial or other changes, then it comes under the category of brand loyalty. For this to take place, the
Brand Community
When you love a brand so much that the brand looks like a person or a friend to you, you become a part of the Brand community. And yes, it is quite common
5 characteristics of a successful brand
Branding is everything when it comes to business – without a recognisable, unforgettable brand, your company may be losing out to bigger and smaller competitors. Branding can sometimes be overlooked by businesses for
21 companies with top brand positioning in their sector
Brand Positioning in customers mind depends on several factors. The three most prominent factors which drive positioning in the customers mind are product, service and promotions. If the product is right, and the
25 years of Santoor
Santoor, was launched by Wipro in 1986 and targeted the Indian woman’s age old beauty regime with the primary ingredients of sandalwood and turmeric. In the next two decades Santoor became the third
Brand personality – Dhoni as a brand ambassador
What makes Dhoni as the most powerful Indian Brand icon? Mahendra Singh Dhoni, captain of Indian cricket team is the most preferred icon for celebrity endorsement! MS Dhoni had tremendous growth both in