Brand Alliance Definition Brand Alliance is an agreement between the companies that combine two or more individual brands, products or other related assets with an…
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What is Brand Affinity?
Brand Affinity is the most delightful and valuable level of relationship that a customer shares with the brand and it is based on the belief…
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What is a Brand Mark?
Before we find out what a brand mark is, let us understand what exactly is a brand? Is it just the logo that we see?…
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What is Brand Activation? Strategies
Brand Activation is an art of bringing the brand to life by designing various innovative experiences that drive consumer action. It is one of the…
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How to build Brand Reputation?
The concept of Brand Reputation means how the particular brand is viewed and perceived by its existing and prospective customers along with the market as…
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What is Corporate Branding?
Corporate Branding is an act of using the brand name of the company in the overall advertising efforts and all the communication to the stakeholders….
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What is Brand extension?
A brand is a name that is given to a product or service so that it will have an identity to itself. Brands are usually…
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Keller’s Brand equity Model – CBBE Model by Keller
Brand equity is the holy grail in the subject of branding. The ultimate objective of a branding team is to increase the brand equity of…
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15 tips on Managing Brand Equity
Brand equity management is a challenging topic indeed. Once a company gets started and gains some brand equity, then maintaining the brand equity and the…
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Co branding – Definition, Uses and Examples of co-branding
We are well aware of the popular marketing phenomenon known as product bundling. In product bundling, products from within one brand are bundled together to…
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Brand awareness and its importance to Branding
Brand awareness is actually making the consumer acquainted about a particular brand or product. The availability and existence of a specific brand in the minds…
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What is Brand architecture and what are its advantages?
What is Brand Architecture? Brand Architecture is an important part of any company and can be referred to as a building plan. The main factor…
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Brand Essence – 9 ways to have a strong brand essence
Brand is associated with intangible benefits and experiences that the customer attains by using a product or a service. Brand should not be confused with…
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Brand Identity – Meaning, Impact, Elements and Purpose with Examples
Brand identity is the true reflection that an organization portrays to its customers. Brand identity is a reflection of the promise, from the company to…
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Using Event Marketing To Build Brand Equity
Why do people still travel to visit famous places when they can easily use apps like Google Earth to virtually “fly” there in seconds for…
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