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Home » Branding » Page 5

What are Brand Assets?

May 27, 2018 By Hitesh Bhasin Tagged With: Branding

Brand Assets - 3

Definition of Brand Assets Brand Assets are the consistent signals that make it quite easier for the consumers to recognize and identify the brand and…

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What is Brand Alliance?

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

Brand Alliance - 3

Brand Alliance Definition Brand Alliance is an agreement between the companies that combine two or more individual brands, products or other related assets with an…

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Brand Affinity – Definition, Meaning, Importance and Tips on building it

September 2, 2021 By Hitesh Bhasin Tagged With: Branding

Brand Affinity - 3

Brand affinity is the natural liking or positive inclination or love of an existing or potential customer towards a brand. It is the highest point…

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What is a Brand Mark?

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

Brand Mark - 3

Before we find out what a brand mark is, let us understand what exactly is a brand? Is it just the logo that we see?…

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Brand Activation – Definition, Importance, Types, Tips and Examples

September 1, 2021 By Hitesh Bhasin Tagged With: Branding

Brand Activation - 3

Brand activation is the execution of a marketing process used to generate awareness, drive consumer actions, and build lasting connections through interaction and brand experiences…

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What is Corporate Branding?

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

Corporate Branding - 4

Corporate Branding is an act of using the brand name of the company in the overall advertising efforts and all the communication to the stakeholders….

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What is Brand extension?

April 21, 2021 By Hitesh Bhasin Tagged With: Branding

Brand strategy - 3

A brand is a name that is given to a product or service so that it will have an identity to itself. Brands are usually…

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Keller’s Brand equity Model – CBBE Model by Keller

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

Keller's Brand Equity Model - CBBE Model - Brand Equity Pyramid 1

Brand equity is the holy grail in the subject of branding. The ultimate objective of a branding team is to increase the brand equity of…

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Aaker Brand Equity Model

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

Aaker Brand Equity Model

In the field of marketing, Brand Equity means the value of a brand. The concept of the value of a brand is very interesting and…

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Brand Colors – Definition, Types, Importance and Tools

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

brand colors - 3

Brand colors are a palette of the few colors used for representing a brand’s personality, or creative identity. The right use of brand colors is…

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6 Qualities that make Brand leaders

March 9, 2018 By Hitesh Bhasin Tagged With: Branding

6 Qualities that make Brand leaders - 3

Every product has multiple competing brands in the market these days. From a pencil sharpener to a drone, there are several brands that compete in…

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Ingredient branding and How to build an Ingredient brand?

December 24, 2017 By Hitesh Bhasin Tagged With: Branding

Intel Ingredient Branding

Branding not only plays a role in the marketing of the complete product, but in the marketing of its ingredients and components as well. As…

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10 tips & tactics for Marketing a luxury brand

April 13, 2018 By Hitesh Bhasin Tagged With: Branding

Marketing a luxury brand

There are various types of products in the market running on various marketing strategies. Some of them are penetrative, trying to defeat the competition on…

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Co branding – Definition, Uses and Examples of co-branding

January 5, 2021 By Hitesh Bhasin Tagged With: Branding

Co Branding 2

We are well aware of the popular marketing phenomenon known as product bundling. In product bundling, products from within one brand are bundled together to…

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Brand awareness – Definition, Importance, Examples and Tips

September 1, 2021 By Hitesh Bhasin Tagged With: Branding

Brand awareness

Brand awareness is the extent to which target audiences of a brand are able to recognize or recall it in different situations. It is a…

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