Getting a better rank in the Search Engine depends a lot on how your content is written. Also, creating a Search Engine Friendly Content is the second most important factor after quality content to get better rank in Search Results.
Writing content is never easy; it requires skill, hard work, and SEO compatibility.
The sole aim of every writer is to keep their readers engaged and getting that is not an easy job.
But, there are so many things that come together like headings, subheadings, paragraph length, other SEO factors that not only convince the reader’s mind but also let Search Engine find your content more easily.
Keeping everything aside, let us understand how you can write search engine friendly contents?
Tips for writing Search Engine Friendly Content
1) Keyword Researching is the first Step
Keyword in any content matter a lot when it comes to search engine ranking, and before you set off to write fresh content, do proper keyword research.
Until and unless you know what your readers like and what they search, you can’t target them.
Focus on two types of keywords; primary and secondary. Try to include primary keywords in your content as much as you can, but they must sound natural, whereas secondary keywords should also be adeptly and organically incorporated.
You need to know the words that your audiences are going to type in the search box.
2) Use Keywords Properly
This is one of the major points where a lot of writers fail.
Using your keywords properly in the content is more important than keyword researching. If you are not able to use them well, then that’s of no use.
The keywords used in your content must sound natural, and nothing should look forced.
The primary keyword should be used in the first paragraph of your content, while headings and subheadings must contain at least secondary keywords. Using keywords properly in your content can do magic for you when it comes to search engine ranking, hence work on that properly.
You can use tools from Google to find your best-suited keywords. With the help of SEO tools such as SERPSTAT or Ahresfs, you can also get the right keyword for you.
Using keyword titles, headings, meta descriptions, main copy, ALT tags, Slug, etc.
3) Get the idea
Before writing any content, you must be clear about the topic and what you are going to write?
Yes, you want to deliver a message through your content, but what is that?
You must be clear about that. You must know your aim, your motive behind that content. Figure out everything before writing your content.
Analysis of what kind of ideas your competitors are using for creating their content is also very important to get the right idea for creating a Search Engine Friendly Content.
4) Focus on the Structure
Creating a synopsis is extremely important before you write any content because that will provide your content with a structure.
There should be a proper introduction which should be followed by a body where you will convey the message and conclusion where you will summarize everything.
Use of headings, subheadings, quotes, facts, statistics adeptly in the content, and incorporating images, videos, and Infographics in your content in a well-structured manner is very important.
Use of headers h1, h2, h3-h6 will also help you in providing structure to your content.
Readers always prefer structured content.
5) Proper use of Paragraphs
You are going to convey your message in the body section of your content where you will write it in the form of paragraphs.
Now you must know how to write proper paragraphs. They should be short in length and talk about a unique subject. Start and end of the paragraphs should be logical, and it should look natural.
A long form of content with shorter paragraphs is considered very important in engaging the readers.
6) Headlines and Subheadings are Important
People love to read content which contains proper headings and subheadings because that is an ideal structure of content.
Search engines also prefer contents that contain proper headings and subheadings. Try to use your keywords in them as it will help in boosting SEO. Keywords used in headings and subheadings can increase your web page’s search engine ranking well.
Role of different headers
H1- Used for introducing the topic of your article
H2- Used for describing main topics of different sections
H3 to H6- Uses as additional subheadings in each section
How to use Heading Tags
- For providing your content a structure
- For breaking up your text and making it more scannable
- For including keywords in header tags
- H1 should be used once
- Maintain the consistency and make them interesting
7) Make your Content Engaging and be Consistent
Yes, your content should not be boring.
This is not rocket science, unless and until it is interesting nobody will read it. You should use proper words which can engage users. Boring contents never benefit SEO; rather, they make it poor.
Nobody is on your website to get bored after reading your content. Focus on making it interesting for your readers. Engagement is extremely important when it comes to conversions.
Proper structure, use of headings, subheadings are also some of the important factors along with the quality, informative, and interesting that make your content more engaging.
It is extremely difficult to detect a flaw in your writing by yourself; hence, it is always advised to make someone else read it before you publish it. Since you want to publish a flawless interesting content and doing this will help you to detect flaws if any and improve it.
If you want to establish credibility, then you will have to be consistent in your content posting.
If you are not actively posting content, then the search engine might not crawl your website very often, which will adversely affect your ranking on the search engine. So, consistency is also an important factor in producing Search Engine Friendly Content.
8) Know the Ideal Length of your Content
Length of your content is extremely important if you want your webpage to rank well on the search engine. You need to be aware of the short form and long form of content. To get a better ranking, I would suggest you make it in long form.
The longer form of content has better chances of ranking well, and they are good at conversion as well.
The longer form of content provides you with the freedom to write more, and you can include as much information as you want. Along with that, making content engaging is easier when you are taking it long.
You can go through the Analytics tool to find out the right length that is engaging your readers.
2000+ words’ content is considered good for SEO. Domain age is also an important factor that decides the ideal content length for SEO. New domains should have around 1800 Words, 1 to 10 yrs old domain should have around 2100 words’ content.
10+ yrs old domains should have more than 2700 words’ content.
9) Linking is Important
It is always advised to link your latest content with older ones.
Always link those content which is based on similar niches and belong to the same group of interest. Readers will open your linked content as well while reading your latest one, which is beneficial for both.
Amongst different ranking factors of Google, some quality backlinks are also an important one that Google considers while deciding the ranking of your content. So, linking content is very important for creating Search Engine Friendly Content.
Linking your content to reputable and high authority site will also help in increasing the validity of your site. But, unnecessary and spammy links are a strict no.
10) Optimize the Images used in your Content
To write Search Engine Friendly content, it is to make them interesting, engaging, and shareable. Images play a key role in this. Not only including images is important but also optimizing them is essential for making your content SEO optimized.
Addition of keywords to your images and including ALT tags will optimize your images for SEO. Size of photo plays an important role in page load time, and you need to optimize that as well.
However, the quality and visibility of your images should never be compromised. Tools like Squoosh can help you in this like a pro.
Making content shareable plays a very important role in widening your reach and getting more traffics.
You can use tools like ShareThis or AddThis for adding Social Media Buttons to your content, so your readers can share that to more relevant audiences.
SEO plugins also let sites include such features into their content to make your content Search Engine Friendly Content.
12) Use SEO Tools
This is extremely important if you want your webpage to get a better ranking on the search engine.
Optimizing content at its best is not possible manually; hence, you require a few tools to do the job. Plugins like Yoast SEO can help you a lot in the process for optimizing the content of the WordPress website.
These tools help you in creating good content, and along with that, you can improve several other factors like meta description, ALT description, URL, and so on.
Some of the tools to write search engine friendly content are…
- Hemingway App
- Internet Marketing Ninjas On-Page Optimization Tool
- SmallSEOTools Keyword Density Checker
- Webfc Read-Able Tool
So these are a few important points that you should consider to write search engine friendly content.
Focus on them while writing your content because these will enhance your web page’s search engine ranking. Only SEO tricks won’t let your webpage rank well on a search engine; hence, you will have to focus on your content as it is the most important part of your marketing.
Quality content can enhance the overall efficiency of your campaign. People often do not focus on this part and end up ruining their campaign. Follow the above-mentioned tips to rank well on the search engine.