Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » SEO » 12 Tips and Tricks to write Search Engine Friendly Content

12 Tips and Tricks to write Search Engine Friendly Content

July 31, 2019 By Hitesh Bhasin Tagged With: SEO

Getting a better rank in the Search Engine depends a lot on how your content is written. Also, creating a Search Engine Friendly Content is the second most important factor after quality content to get better rank in Search Results.

Writing content is never easy; it requires skill, hard work, and SEO compatibility.

The sole aim of every writer is to keep their readers engaged and getting that is not an easy job.

But, there are so many things that come together like headings, subheadings, paragraph length, other SEO factors that not only convince the reader’s mind but also let Search Engine find your content more easily.

Keeping everything aside, let us understand how you can write search engine friendly contents?

Table of Contents

  • Tips for writing Search Engine Friendly Content
  • 1) Keyword Researching is the first Step
  • 2) Use Keywords Properly
  • 3) Get the idea
  • 4) Focus on the Structure
  • 5) Proper use of Paragraphs
  • 6) Headlines and Subheadings are Important
  • Role of different headers
  • How to use Heading Tags
  • 7) Make your Content Engaging and be Consistent
  • 8) Know the Ideal Length of your Content
  • 9) Linking is Important
  • 10) Optimize the Images used in your Content
  • 11) Your Content should be Shareable
  • 12) Use SEO Tools
  • Conclusion

Tips for writing Search Engine Friendly Content

write Search Engine Friendly Content

1) Keyword Researching is the first Step

Keyword in any content matter a lot when it comes to search engine ranking, and before you set off to write fresh content, do proper keyword research.

Until and unless you know what your readers like and what they search, you can’t target them.

Focus on two types of keywords; primary and secondary. Try to include primary keywords in your content as much as you can, but they must sound natural, whereas secondary keywords should also be adeptly and organically incorporated.

You need to know the words that your audiences are going to type in the search box.

Related: What is SEO writing and How to do SEO writing?

2) Use Keywords Properly

This is one of the major points where a lot of writers fail.

Using your keywords properly in the content is more important than keyword researching. If you are not able to use them well, then that’s of no use.

The keywords used in your content must sound natural, and nothing should look forced.

The primary keyword should be used in the first paragraph of your content, while headings and subheadings must contain at least secondary keywords. Using keywords properly in your content can do magic for you when it comes to search engine ranking, hence work on that properly.

You can use tools from Google to find your best-suited keywords. With the help of SEO tools such as SERPSTAT or Ahresfs, you can also get the right keyword for you.

Using keyword titles, headings, meta descriptions, main copy, ALT tags, Slug, etc.

3) Get the idea

Before writing any content, you must be clear about the topic and what you are going to write?

Yes, you want to deliver a message through your content, but what is that?

You must be clear about that. You must know your aim, your motive behind that content. Figure out everything before writing your content.

Analysis of what kind of ideas your competitors are using for creating their content is also very important to get the right idea for creating a Search Engine Friendly Content.

Related: How to Appear on Google Search and 5 tips for the same?

4) Focus on the Structure

Creating a synopsis is extremely important before you write any content because that will provide your content with a structure.

There should be a proper introduction which should be followed by a body where you will convey the message and conclusion where you will summarize everything.

Use of headings, subheadings, quotes, facts, statistics adeptly in the content, and incorporating images, videos, and Infographics in your content in a well-structured manner is very important.

Use of headers h1, h2, h3-h6 will also help you in providing structure to your content.

Readers always prefer structured content.

5) Proper use of Paragraphs

You are going to convey your message in the body section of your content where you will write it in the form of paragraphs.

Now you must know how to write proper paragraphs. They should be short in length and talk about a unique subject. Start and end of the paragraphs should be logical, and it should look natural.

A long form of content with shorter paragraphs is considered very important in engaging the readers.

6) Headlines and Subheadings are Important

Search Engine Friendly Content

People love to read content which contains proper headings and subheadings because that is an ideal structure of content.

Search engines also prefer contents that contain proper headings and subheadings. Try to use your keywords in them as it will help in boosting SEO. Keywords used in headings and subheadings can increase your web page’s search engine ranking well.

Role of different headers

H1- Used for introducing the topic of your article

H2- Used for describing main topics of different sections

H3 to H6- Uses as additional subheadings in each section

How to use Heading Tags

  • For providing your content a structure
  • For breaking up your text and making it more scannable
  • For including keywords in header tags
  • H1 should be used once
  • Maintain the consistency and make them interesting

7) Make your Content Engaging and be Consistent

write Search Engine Friendly Content - 3

Yes, your content should not be boring.

This is not rocket science, unless and until it is interesting nobody will read it. You should use proper words which can engage users. Boring contents never benefit SEO; rather, they make it poor.

Nobody is on your website to get bored after reading your content. Focus on making it interesting for your readers. Engagement is extremely important when it comes to conversions.

Proper structure, use of headings, subheadings are also some of the important factors along with the quality, informative, and interesting that make your content more engaging.

It is extremely difficult to detect a flaw in your writing by yourself; hence, it is always advised to make someone else read it before you publish it. Since you want to publish a flawless interesting content and doing this will help you to detect flaws if any and improve it.

If you want to establish credibility, then you will have to be consistent in your content posting.

If you are not actively posting content, then the search engine might not crawl your website very often, which will adversely affect your ranking on the search engine. So, consistency is also an important factor in producing Search Engine Friendly Content.

Related: Comparison and differences of WordPress vs Drupal

8) Know the Ideal Length of your Content

Length of your content is extremely important if you want your webpage to rank well on the search engine. You need to be aware of the short form and long form of content. To get a better ranking, I would suggest you make it in long form.

The longer form of content has better chances of ranking well, and they are good at conversion as well.

The longer form of content provides you with the freedom to write more, and you can include as much information as you want. Along with that, making content engaging is easier when you are taking it long.

You can go through the Analytics tool to find out the right length that is engaging your readers.

2000+ words’ content is considered good for SEO. Domain age is also an important factor that decides the ideal content length for SEO. New domains should have around 1800 Words, 1 to 10 yrs old domain should have around 2100 words’ content.

10+ yrs old domains should have more than 2700 words’ content.

9) Linking is Important

Search Engine Friendly Content

It is always advised to link your latest content with older ones.

Always link those content which is based on similar niches and belong to the same group of interest. Readers will open your linked content as well while reading your latest one, which is beneficial for both.

Amongst different ranking factors of Google, some quality backlinks are also an important one that Google considers while deciding the ranking of your content. So, linking content is very important for creating Search Engine Friendly Content.

Linking your content to reputable and high authority site will also help in increasing the validity of your site. But, unnecessary and spammy links are a strict no.

10) Optimize the Images used in your Content

To write Search Engine Friendly content, it is to make them interesting, engaging, and shareable. Images play a key role in this. Not only including images is important but also optimizing them is essential for making your content SEO optimized.

Addition of keywords to your images and including ALT tags will optimize your images for SEO. Size of photo plays an important role in page load time, and you need to optimize that as well.

However, the quality and visibility of your images should never be compromised. Tools like Squoosh can help you in this like a pro.

Related: What is a Website Sitemap and how to setup Website Sitemap?

11) Your Content should be Shareable

Making content shareable plays a very important role in widening your reach and getting more traffics.

You can use tools like ShareThis or AddThis for adding Social Media Buttons to your content, so your readers can share that to more relevant audiences.

SEO plugins also let sites include such features into their content to make your content Search Engine Friendly Content.

12) Use SEO Tools

write Search Engine Friendly Content - 5

This is extremely important if you want your webpage to get a better ranking on the search engine.

Optimizing content at its best is not possible manually; hence, you require a few tools to do the job. Plugins like Yoast SEO can help you a lot in the process for optimizing the content of the WordPress website.

These tools help you in creating good content, and along with that, you can improve several other factors like meta description, ALT description, URL, and so on.

Some of the tools to write search engine friendly content are…

  • Hemingway App
  • Internet Marketing Ninjas On-Page Optimization Tool
  • SmallSEOTools Keyword Density Checker
  • Webfc Read-Able Tool
  • Plagtracker
  • EssayMama

Conclusion

So these are a few important points that you should consider to write search engine friendly content.

Focus on them while writing your content because these will enhance your web page’s search engine ranking. Only SEO tricks won’t let your webpage rank well on a search engine; hence, you will have to focus on your content as it is the most important part of your marketing.

Quality content can enhance the overall efficiency of your campaign. People often do not focus on this part and end up ruining their campaign. Follow the above-mentioned tips to rank well on the search engine.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. How to use keywords in subheadings to rank better?
  2. 7 Keyword Research Tools You Need to Increase the Visibility of Your Site
  3. LSI keyword: How to find them using tools and how they benefit in SEO?
  4. Top 10 Keyword Ranking Tools for SEO (Free and Paid)
  5. Top 10 Long Tail Keyword Tools to Increase your Visibility in Search Engine
  6. What is Keyword density? Importance of good keyword density for SEO.
  7. The Best 10 Tools to Measure Keyword Density in SEO
  8. How to Optimize Yoast SEO? (Hit all Green Points to Rank Better)
  9. Content Length For Good SEO: What is the ideal content length?
  10. Long tail keywords in SEO: Meaning, and Tools to Find Them Easily

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Books of Accounts – Definition, Formats and Types
  • Capital Reserves – Definition, Example and Exceptions
  • Book Value Formula – Definition and Calculation
  • Cash-and-Carry Wholesaler – Definition and Features
  • Cash Accounting – Definition, Example, Pros and Cons
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved