Depending on the nature of the business, sometimes, a firm may have to implement various marketing ideas in a single go in an attempt to achieve the required results. In such scenarios, marketers often make use of a wide range of marketing vehicles that are capable of conveying the intended message across to a wide
In a previous article, we have been presenting the concept of quantitative research and its usefulness in the business environment. Below we are going to describe qualitative research and how we can apply it in real situations. Generally speaking, Qualitative market research helps us in finding out the perceptions of our target audience, as well as
Chinese economy is the fastest growing economy among all the developing economy. It is the biggest exporter of goods and services to the richest economy of the world i.e. united states of America. The Chinese economy is said to be the next most powerful economy of the world. Foreign direct investment of China is highest
Push strategy is the most common in B2C as well as in B2B market. Push strategy typically stands for generating more sales from the market. There are many different tools which altogether help in building up the push strategy for an organization. For example these tools are
What do your customers value in your product? This is a question asked by many people. If you know the answer, you are a very smart marketer. But surprisingly, simple though the question is, most people dont spend time answering it. Instead they keep looking at their own product and at their own organization rather
This article has been contributed by Mr Adeeb Ahsan who is studying MBA at IIPM – Delhi and who joins the elite club of True marketers at marketing91.com. IF others have hongkong and New York as costliest city then India too has costliest city like Mumbai and Delhi. We have world’s busiest stock exchange i.e.
SWOT Analysis of Kingfisher Airlines The SWOT of Kingfisher airlines discusses the strengths, weaknesses, opportunities and threats of one of the leading Indian airline companies. Kingfisher airlines has received flak recently due to its low margins and has been involved in several controversies. 1. STRENGTHS in the SWOT analysis of Kingfisher Airlines Strong brand value and
I remember monginis from my childhood days. If it was a birthday or a party, it meant monginis cake. However, As time passed on monginis has been losing market share mainly because of local bakeries, ribbons and balloons and other franchise’s. Read the complete article for the marketing mix of monginis.
Channel sales is always tricky. This is because your dependency on other people is double that of corporate sales. In corporate sales, you might meet the purchase manager once or twice in a month, but in channel sales, you might meet the channel dealer once or twice a week. Plus you will have to regularly
Nike is one of the pioneers in marketing and the marketing mix of Nike is one of the strongest. Depending mainly on pull strategy, it has established its hold in face of major competitors like adidas and reebok. Read on for its product marketing mix. Product in the Marketing mix of Nike Nike offers a wide
Value delivery is the manner in which you design your products such that it gives maximum value to the customer using it. The value delivered to customers can be in the form of products, benefits, attributes etc. Anything which creates value for your customer should be involved in your value delivery process. If you were
The service marketing mix of Axis bank discusses the 7P’s of Axis bank and how the bank is using an effective marketing mix to increase its customer base and rise in the banking industry. PRODUCT The main products of AXIS Bank are Saving Account, Current Account and Demat Account. The other products are Home loan,
Today, online marketing is the rage and it is sad to see, especially in India, that there are many businesses which have a very poor online presence. They are not using online marketing properly. This article will show you 9 signs that your business is poor in online marketing. 1) You don’t have a website
Yummmm. Ferrero rocher is such a chocolate that you would hate to attach terms like marketing mix to it. But still here it is. Read on to find out the marketing mix of ferrero rocher. Product Ferrero Rocher is a praline-filled hazelnut and chocolate shell, wrapped in golden foil packaging that has instant consumer recognition.
Apple Iphone took the world by storm by its amazing IOS operating system and its multi touch features. It was the first phone which could be truly called a “Smart phone”. Having the first mover advantage, Apple Iphone is still going strong. Here is the SWOT analysis of Apple Iphone. Strengths in SWOT analysis of