The Customer concept is a 4 stage model which shows how the organization can achieve growth by capturing and retaining its customers. The customer concept model can be used to determine where the organization stands in terms of serving its customers. This model can be used in product market as well as the service market. Here are the four stages of the customer concept … [Read more...] about Customer Concept
Forecasting methods are any of an array of methods for estimating or predicting future events or conditions. Marketers have a range of methods to draw upon in making forecasts concerning events and conditions which vary in the likelihood of their occurrence in both the short and long term. … [Read more...] about Forecasting methods
Forgetting Curve (also called the Ebbinghaus forgetting curve, Ebbinghaus curve of forgetting, Ebbinghaus forgetting function, Ebbinghaus effect, Ebbinghaus's law offorgetting, or, more generally, the law offorgetting) A curve depicting the outcome of Ebbinghaus's recall experiments relating the time since a learning session to the percentage of recall. Ebbinghaus (1913) … [Read more...] about Forgetting Curve
Ever noticed how, in hollywood movies, the hero is many a times "framed"? What does framing mean and what is the framing effect? Framing means the way that an information is presented such that it causes different interpretations in the mind of the listener or the responder. If i told you that you had a brain tumour, and there was 10% chance of you not surviving, you will … [Read more...] about The Framing effect and how it can be used in advertising?
Free Rider Effect is a situation where an individual or organization is able to benefit from the actions of another without contributing to the cost associated with such actions. Business encompasses quite some aspects. In some instances, business partners may decide to work together with the aim of attaining their common goals. But the moment one party starts to take … [Read more...] about Free Rider Effect
Frequency Marketing is Marketing which involves rewarding customers for the volume or frequency of their purchases in order to enhance customer profitability. Frequency marketing emphasizes the development and implementation of marketing strategies and tactics aimed at increasing the frequency of customer purchases, visits, orders, and the like in an effort to maximize the … [Read more...] about What is Frequency Marketing and Definition of Frequency marketing
Depending on the nature of the business, sometimes, a firm may have to implement various marketing ideas in a single go in an attempt to achieve the required results. In such scenarios, marketers often make use of a wide range of marketing vehicles that are capable of conveying the intended message across to a wide customer base. Using multiple marketing plans and vehicles at a … [Read more...] about Fusion Marketing
In a previous article, we have been presenting the concept of quantitative research and its usefulness in the business environment. Below we are going to describe qualitative research and how we can apply it in real situations. Generally speaking, Qualitative market research helps us in finding out the perceptions of our target audience, as well as to forecast the behavior … [Read more...] about Qualitative market research
Chinese economy is the fastest growing economy among all the developing economy. It is the biggest exporter of goods and services to the richest economy of the world i.e. united states of America. The Chinese economy is said to be the next most powerful economy of the world. Foreign direct investment of China is highest among all the developing country. Her export is greater … [Read more...] about Why China or Chinese economy is the fastest growing economy
Push strategy is the most common in B2C as well as in B2B market. Push strategy typically stands for generating more sales from the market. There are many different tools which altogether help in building up the push strategy for an organization. For example these tools are … [Read more...] about How to execute a Push strategy?
What do your customers value in your product? This is a question asked by many people. If you know the answer, you are a very smart marketer. But surprisingly, simple though the question is, most people dont spend time answering it. Instead they keep looking at their own product and at their own organization rather than looking at their customers and asking this simple question … [Read more...] about 4 features which build customer value
This article has been contributed by Mr Adeeb Ahsan who is studying MBA at IIPM - Delhi and who joins the elite club of True marketers at marketing91.com. IF others have hongkong and New York as costliest city then India too has costliest city like Mumbai and Delhi. We have world's busiest stock exchange i.e. Bombay stock exchange with four thousand companies listed on it and … [Read more...] about Why Bugatti Veyron has entered the Indian market?
SWOT Analysis of Kingfisher Airlines The SWOT of Kingfisher airlines discusses the strengths, weaknesses, opportunities and threats of one of the leading Indian airline companies. Kingfisher airlines has received flak recently due to its low margins and has been involved in several controversies. 1. STRENGTHS in the SWOT analysis of Kingfisher Airlines Strong brand … [Read more...] about SWOT analysis of Kingfisher Airlines
I remember monginis from my childhood days. If it was a birthday or a party, it meant monginis cake. However, As time passed on monginis has been losing market share mainly because of local bakeries, ribbons and balloons and other franchise's. Read the complete article for the marketing mix of monginis. … [Read more...] about Marketing Mix of Monginis
Channel sales is always tricky. This is because your dependency on other people is double that of corporate sales. In corporate sales, you might meet the purchase manager once or twice in a month, but in channel sales, you might meet the channel dealer once or twice a week. Plus you will have to regularly meet the retailer and small dealers which the distributor handles. … [Read more...] about How to manage and motivate channel dealers