If you run Facebook ads for the promotion of the brand on social networking, you must have often come across the term Facebook Pixel. But just being an acquaintance to the term will not help. You need to know more about and in order to use it, you should install Facebook Pixel.
Along with installing it, you should also learn about how to track the website traffic with it and how can you create great Facebook ads.
First thing first, let us understand what Facebook Pixel is –
What Is Facebook Pixel?
Facebook Pixel is mainly a code that is installed in order to track the traffic on the site. It is a great thing to start advertisement campaigns.
There are two parts of the code and these are base code and the event code.
The base code is helpful in the tracking of all the traffic that is being come on the website.
Event codes are such that is placed for a specific page and for a specific activity also at times.
There are different event codes that can be added under the default code. Some of them are:
Search: For an e-commerce page or a directory page or so, the search event code can be placed on the site’s search results page.
Add to Cart: This code can be added to the site’s add to cart page. There can be a number of people who don’t complete the purchase. You can bring high-quality ads in front of such people using Pixel to get them also converted into potential customers.
Add to Wishlist: This code can be used very well in order to track what exactly are the products that people are looking for. Such traffic can be retargeted once again with a new ad with the products that they have wanted to have.
Initiate Checkout: This code can be placed at the place where the checkout process for the website is.
Add Payment Info: This event code is used to track the individuals who have completed the transaction by making payment in different modes.
Purchase: The purchase code is placed at the end on the thank you page. When the transaction is completed, this means the purchase is finally done and hence the code can be placed on the last page.
Lead: The lead code can be again used on the thank you page when the person has finally signed up for a newsletter or some similar options on the site.
Complete Registration: This code can be used in order to track the number of registrations for various events such as webinars, or similar.
Custom: the Facebook Pixel can be customized in order to use it in the best way. If you are creating a custom event, you can make use of the custom code for such cases.
The different types of Facebook Pixels help you in getting different data that can be highly useful for you to create the right kind of Facebook ads that can get you the best results.
How To Install Facebook Pixel?
When it has been know that how Facebook Pixel can be useful, it is an ideal time to Install Facebook Pixel and get benefited out of it. To do so, you can follow the flowchart of Facebook Ad Manager>Menu>Pixels (in the Assets column).
Now click on ‘create a Pixel’ and the process will start up.
Now you need to offer a name to the Pixel and click on ‘Next’.
The Pixel Base Code
After you have installed the Facebook Pixel, now you need to install the Pixel Basic Code.
You can do this easily with the help of the Tag Manager Plugin. In case if the plugin does not support the website, you can simply copy the code and paste it manually.
There are a number of people who can do this all alone while there can be some who may think it to be a bit confusing. Such people can take help from a web developer to get it done.
To copy and paste code, you will find the code in the code box. From here, you need to copy the code and then paste it in the website’s header tags that are there in the SEO settings. Of course, if you are not sure about it and are getting confused, you can either follow the given instructions or can take help from an expert.
For options such as Leader pages and other third-party services, they should be also installed in the header tags of the website in the same way.
The Event Code
After installing the basic code, now you can click on ‘Next’ and get the event code.
There are different event codes from which you can select one. Hence, you need to decide from a number of options actions available such as registration, add to cart, or many others.
For this, again you need to select the code box for copying it. This can be posted on the website’s relevant pages. After you have done this, click again on ‘Next’ to proceed.
Now when the installation is done, you need to test the status of Pixel.
For this, you need to go to the ‘Ads Manager’, and then need to select ‘Pixels’. Here, it will show the pixels that are inactive status. If not immediately, it may take up a time of about 20 minutes to half an hour to get updated.
How Can Facebook Pixel Help In Improving The Ad Targeting?
Facebook Pixels can help you in tracking the performance of the ads by letting you know the flow of targets in the website through different places. Also, it helps you in knowing the various activities of the traffic the website.
Depending upon the activities of the traffic on the site, you can create another ad to retarget such visitors once again.
For example, if there are visitors who have visited your website and have even added products to the cart but have not completed the transaction, this can happen due to a number of reasons such as high pricing, not being sure of the products, and many more.
For such traffic, it is important to retarget such audiences and present a suitable ad in front of them to impress them. In such a situation, you can put up ads with discounts on the products that the visitors much have chosen to add up in the cart and so on.
Custom ads can be created with the help of Facebook Pixels that can be helpful in a number of ways such as generating leads and so on.
How to Access Facebook Pixel Data?
After you install Facebook Pixel, you may get confused about how to make use of it.
The knowing about the data and the analytics found out by Facebook Pixel is quite easy. You just have to go to ‘Ads Manager’ and then visit the ‘Pixel’ page. This will provide you the analytics that has been generated by the Facebook Pixel.
But you will find a graph of the analysis and then you will find different tabs under it explaining the analysis.
- Events: This will show you the event codes that you have selected. The active codes will be reflected by the green dots.
- URLs: This will show you the exact URLs of the blog post or a page that has been visited the most. You will be able to check out the result of the last 14 days here.
- Domains: This shows the domains that the pixel is firing off. This particular option is useful when you have got multiple websites. There can be also many sites where the pixel is not installed. These can be the referring pages or so.
- Devices: The Pixel also helps you in knowing about the devices that have been used to check in your website.
The competition on social media marketing has also increased so much that it is quite tough to match up at times. You need unique strategies and great marketing tricks to get the best results from the ad campaigns. But getting the best strategies without measuring the results can provide you with a loophole.
Facebook Pixel is one such option that can actually help you in tracking such activities so that you can know whether your marketing campaign is going correctly or not.
It is quite easy and convenient to install Facebook Pixel if you go through the procedures well. After the installation, the usage of the pixel is also quite convenient, if again you go through the guidelines well.
It offers you with an overall picture of not only the traffic amount on your website but also the various activities that the traffic is doing on your site.
Based on the complete or incomplete activities done on the site by the traffic, relevant ads can be created by you to retarget that traffic again. It is said that no traffic can be considered useless.
If the right ad is presented in the right way, even the most difficult traffic can get converted into a potential customer. Facebook Pixel is one such way that can help you increase the conversion rates.