There are various forms of Pricing policies used by manufacturers and retailers to attract customers. However, even though the policies are in place, there are…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
How to get Customer Testimonials? 9 Customer Testimonial Examples
Testimonials are statements from customers that highlight their positive experiences with a company and the quality of its services or products. They usually come in…
What is the EPRG Framework? 4 stages of the EPRG Framework
Wind, Douglas, and Perlmutter created and presented the EPRG Framework. It concentrated on the company’s foreign marketing activities and the disparate perspectives about its engagement…
What is Sales Commission? Types, Role and Advantages of Sales Commission
A career in Sales would invariably come with the perk of Sales Commission. Business Dictionary defines Sales Commission as, “A certain amount of money in…
6 Steps in Negotiation which occur in the Negotiation Process
Negotiation is a process in which two or more parties reach a beneficial decision which is mutually agreed, to avoid disagreements and differences. Usually, two…
5 Types of Pricing Structure Used by Companies
Once a firm develops a product or service, what remains to be done and which also happens to be the crucial step is pricing the…
What is Customer Experience Strategy and How to Build it?
A CX strategy is a plan that a company uses to ensure positive experiences at every point of contact with customers during their journey. It…
How to Collect Customer Feedback?
Customer feedback is a way of collecting and assessing customer opinions & experiences with a specific product, service, or business. This information can help improve…
What is the Importance of Ethics in Research?
Research and Development of all the vital information that is required hold quite a lot of importance and significance in each and every organization as…
Top 11 Sales Abilities you should possess
Sales are defined as the exchange of goods or services against money. The salesperson is the one who does the sales job. There are two…
How to Deliver Great Customer Service?
A happy client is a satisfied customer. He is always right. These are few things which we have heard often. Is it true for everybody?…
How to Appreciate Customers? 10 Ways To Show Appreciation to Customers
Personal attention is a great way in showing your appreciation to a customer. Listening attentively, showing concern are sure signs of caring that brings the…
How to Establish Customer Goodwill and Its Importance?
The relation which the customers develop with the company via their products develops Goodwill. It is long lasting, based entirely on the basis of product…
What is Customer Experience Management? Definition, Importance & Example
Customer experience management is a process of managing the collection of interactions or experiences of the customer while buying the product or availing of the…
What is Sales Enablement? Process of Sales Enablement
Sales enablement is a relatively new concept and is seen as a circle overlapping two gigantic circles of Sales and Marketing. Sales team pursue and…
Types of Brand Names
Brand names are the identification indicator with which a brand will be called. It is something that sticks with your brand for a lifetime and…
10 Types of Advertising With Brands Example
Types of advertising have been revolutionized with the advent of digital media, ranging from websites and emails to social media marketing. Traditional methods such as…
How to Increase Sales? 10 strategies for Increasing Sales
Every organization likes to look at a graph of sales that shows growth. As much as everyone would like to do that, not every organization…
What is Sales KPI? Types of Sales KPI
KPI is an abbreviation of Key Performance Indicator. Thus, Sales KPIs are the indicators of sales performance. These indicators are specific, measurable and time-bound. Every…
What is Pharmaceutical Sales? A look into Pharma Sales
Sales of Pharmaceutical products, which may include medicines, or surgical devices, consumables of any form, machines, and equipment used in surgeries is called Pharma Sales….
How to Build a Sales Action Plan?
Sales are the only revenue generator for every company and focusing on increased sales is focusing on increasing profits of and for the company. The…
What is Sales Funnel? Process of Sales funnel creation
The concept of Sales Funnel can be defined as the process of buying that companies lead their customers through when purchasing products. It is divided…
What is RFM Analysis (Recency, Frequency & Monetary Value)?
RFM analysis is a crucial marketing tool used to identify and segment customers on the basis of their recency, frequency, and monetary value. The three…
What is Supplier Evaluation?
Supplier evaluation is the process of assessing and approving the potential line of suppliers of the company through various quantitative and qualitative evaluation measures. The…
What is B2B Sales? Process of B2B Sales
An abbreviation of Business-to-Business, B2B selling involves companies or salespersons who sell products or services to other companies. When the selling is done by companies…
What is a Focus Group? Roles & Feedback of Focus groups
A focus group is a small collection of various people whose reactions are studied about a new product or something similar to determine reactions from…
What is Product Standardization? Uses and Advantages
What is Product Standardization? Product standardization refers to the process of maintaining uniformity and consistency among the different iterations of a particular good or service…
What is Sponsorship Marketing?
Whenever you watch a TV reality show, I am sure that you must have noticed the anchors announce a series of names or at least…
Social Identity Theory – Meaning, Variables Involved and Examples
Human beings are social animals and are shaped by their relationship with other people. The self-identity of a person is affected by the ways in…
Importance of Marketing Environment
The Definition of Marketing Environment Marketing Environment can be defined as the various internal and external factors that surround the business on a day to…
Brand Collaterals
Brand Collaterals are the collection of media and promotional materials used to promote the brand in a significant manner in the market and to the…
What is Piggyback Marketing? Definition, Examples, Rules, & More
Piggyback marketing is a strategy where two or more companies promote each other’s products that complement each other but are not in competition, in their…
What are Brand Characteristics?
Brand Characteristics are the core values and fundamentals that showcase the true essence of the brand. They are a set of attributes that are identified…
What is Brand Reputation? Importance of Brand Reputation
Brand Reputation is the perception of the brand and how the particular brand of the company is viewed by the customers, stakeholders, and the market…
What is a Macro Environment? Definition, Factors, & Examples
Definition Macro environment is a term used to refer to the external factors and forces, both economic and social, that businesses must consider when creating…
What is Demarketing? Types, Examples & Benefits
Demarketing occurs when a company reduces demand for its product or service due to inadequate supply or excessive promotion and distribution expenditures in some locations,…
Mystery Shopping – Skills & Characteristics of a Mystery Shopper | Blog
What is Mystery Shopping? Mystery shopping is a tool used by businesses to measure the quality of customer service. Businesses will hire mystery shoppers to…
What are Brand Assets?
Definition of Brand Assets Brand Assets are the consistent signals that make it quite easier for the consumers to recognize and identify the brand and…
Brand Affinity – Definition, Meaning, Importance and Tips on building it
Brand affinity is the natural liking or positive inclination or love of an existing or potential customer towards a brand. It is the highest point…
Reverse Marketing Explained with Examples
Reverse marketing refers to a scenario where the firm does not actively seek out customers, but instead, the customers seek out the firm. An example…
