Retail shelving is one of the most important features of retail space design. Perfect retail shelving can enhance the layout design of your retail store…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Importance of Retailing – Why Retail is Important?
Importance of retail marketing cannot be denied for today’s manufacturers. Retail stores play an important role in high-level exposure of businesses and widespread distribution of…
What Is Cross Selling? 3 Steps for cross selling to customers
Cross selling means selling related or complementary products to your existing customers. It is one of the most effective methods of the marketing world. for…
Who Is A Customer Service Representative and what is his Role?
Upbeat services are the need of the hour as it is all about meeting the expectations of every customer in an exceptional way. A customer…
What Is Customer Success? Concept, Process, Model and Examples
What is customer success and how can you measure it is an important question in today’s scenario. Every company is trying to find the right…
What is Latent Demand? Concept, Importance and Usage
Definition of Latent Demand The term latent demand is used to refer to that situation in which a consumer is unable to satisfy his needs…
What is the Importance of Qualitative Research to an Organization?
Research and Development is one of the most significant and crucial parts of each and every organization irrespective of the industry domain. Right from understanding…
Who is Sales Associates and their Responsibilities in Sales Management
Sales associates play a role of an intermediator between company and company’s customers. The job of a sales associate is to sell a wide variety…
4 Main Types Of Marketing Services You can Receive from Marketing Agencies
Marketing Services required by many companies, not every company can afford to have a separate Marketing department in their company. It is the startups that…
What is Marketing Mix Modeling? Comprehensive Guide on How MMM Works
Marketing mix modeling is a data-driven method that combines crucial sales and marketing metrics such as advertising spend, media channels, campaigns, and more to decode…
Who is Brand Representative? Role of a Brand Representatives Career
What is a Brand Representative? The Brand Representative is a person hired by the company to help to increase brand awareness and value by representing…
11 Disadvantages Of Franchising – Cons Of Franchising To Your Business
Hearing the success stories of a franchise model usually prompts individuals to make an investment in it. Are you sure you want to adopt it…
11 Benefits Of Franchising – Advantages Of Franchising
Franchising is becoming the new success story as it has enabled people to taste the financial and professional success that they had only dreamed of….
What is Market Attractiveness? Importance, Examples and Factors
The term market attractiveness is used to refer to the various opportunities that are offered to any firm or any organization by the market, by…
10 Types Of Sales Most Commonly Used For Selling
A sales job is most common and one of the most lucrative jobs pursued by almost every person. The basic concept behind this is that…
Types Of Research
Different types of research let marketers, researchers, and businesses gather data and associated information from all involved parties. This helps them find solutions, answer questions,…
Who Are Early Adopters? Importance and Strategies to Influence them
Early adopters are customers who consider buying a business’s products or services during its initial launch period. They are also known as lighthouse customers. What…
Customer Journey Mapping – Overview, Utility and Tools with Examples
The term customer journey mapping is used to depict the entire experience of a customer while purchasing for goods or services. It is a visual…
Process In Marketing Mix – Concepts & Types Of Processes
The process is part of the marketing mix. It is the part of 7 P’s of the marketing mix or extended P’s of marketing mix….
What is Place Strategy & How to Decide on a Place Strategy?
The marketing mix is a very important concept of marketing wherein the entire marketing strategy of a product can be highlighted. Commonly known as four…
5 Objectives of Inventory Management
Inventory management is a key part of any successful business. Inventory costs can quickly add up, so it’s important to have an effective inventory management…
How to Write Research Proposal? Research Proposal Format
A research proposal is written by a researcher to propose a research project. The purpose of writing a research proposal is either to get approval…
The Importance of Negotiation and the Reasons to Learn it
For the business to attain the pinnacle of success and grow from strength to strength, the factor of cost saving is quite vital and required….
What is Difference Between Franchising and Licensing – Franchising vs Licensing
When someone wants to start their business, franchising as well as licensing both look tempting business models. There is a huge difference between both franchising…
What are Sales Leads? Types, Sources and Advantages
In business sales lead is a person individual or an organization which has shown interest in the product or services of a company. There are…
3 Main Types of Franchises – 3 Franchise Models
A franchise is a fantastic way to do business. This is because the brand is already established by someone else and because they require distribution…
What is Sales Compensation? Importance, Types & Uses
Keeping the sales team motivated and providing them enough compensation to encourage them to get more sales is the top priority of every organization which…
Different Types of Sales Commission
Employees in sales’ jobs get a base salary along with commission on the basis of total numbers of units sold by them or reaching the…
What is Sales Channel Development? Phases, Advantages and Disadvantages
Generating more and more revenue is one of the biggest challenges for salespeople and companies do their best to make most out of working hours…
What is Sales Channel? Functions of Channel Marketing Distribution
The means to sell a customer is called a sales channel. The sales channel is different from the distribution channel which includes the customer delivered…
Sales Coaching – Purpose, Need, Process, Advantages & Disadvantages
For any sales team, achieving sales targets is the only criterion for measurement of performance. The increasing sales numbers can be achieved by a performing…
What is Sales cadence? Importance, Advantages & Disadvantages
Planning is very important in sales. You must have a well-designed and well-thought plan whether you are writing a sales proposal or you are preparing…
What is Relative Advantage? Concept, Advantage and Application
E.M. Rogers, who was a sociology professor at Ohio State University, was the first one to identify Relative Advantage in 1962 when he published Diffusion of Innovation….
What is Brand Brief? Components of Brand Brief and Examples
Brand Brief is the beacon of the brand and it is one of the most crucial documents talking about the brand’s values, objectives, ethos, vision,…
What is a Brand Pyramid? How to build a Brand Pyramid?
The Brand Pyramid can be defined as a framework or the tool that answers the fundamental questions related to the brand and its operations in…
What is a Supply chain? Role of Supply chain in distribution
Suppy Chain Definition A supply chain denotes a system in a business that involves organization, information, people, activities and resources that are used to move…
6 Main Types Of Marketing Channels Observed in the Business World
Marketing channels are used to make goods and services from the manufacturer to make available for consumers to use. This includes several activities to transfer…
6 Types Of Customer Segments to Target
Segmentation is dividing the similar customer into homogenous groups for the sake of classification and study. Customers are segmented in similar groups based on their…
What are Inventory Management Systems? Importance and Types
Inventory, a stock of raw materials and components to be used in manufacturing process or a stock of finished goods held for the purposes of…
What is Outbound Marketing? Concept, Explanation and Examples
When a business is started, one of the most critical needs is to let people know about the products and services so that more customers…
