The main objectives of advertising include product or service introduction, brand awareness creation, customer acquisition, value creation and Differentiation from competitors. Advertising also focuses on…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Difference between Marketing and Advertising
Marketing is recognizing, anticipating, and fulfilling customer requirements. At the same time, advertising is a business practice in which a company pays to display its…
Lifestyle Segmentation – Examples, Benefits, Types
Lifestyle segmentation is a method of categorizing a market’s potential buyers into distinct groups of individuals who share similar lifestyles. For example, an activewear market…
Aaker Brand Equity Model
In the field of marketing, Brand Equity means the value of a brand. The concept of the value of a brand is very interesting and…
Distribution Cost: Definition, Importance, Types & Examples
For any company which is involved in distribution, distribution cost is a major bottleneck. There are many different distribution costs which must be taken care…
Types of Channel Structures – Industrial Channel structure & Consumer Channel structure
Whenever designing a distribution channel, there are many factors in consideration. One of them is how close the company is to its target market. The…
What are the Functions of Wholesalers? Explanation & Examples
A wholesaler plays a vital role in the supply chain by helping to manage inventory levels. They can purchase large quantities of products from manufacturers…
What is the Sales Organizational Structure? Types & How to Write One
In the competitive world of sales, one cannot underestimate the importance of an effective sales organizational structure. It is the backbone that supports the operations,…
What Are Concept Statements? How To Write A Concept Statement?
A concept statement is the essence of a business plan. If you are writing a business plan, know that this statement lays the groundwork for…
Product Strategy: Definition, Importance and How to create one?
What is Product Strategy? Product strategy is a top-level organizational strategy that portrays what an organization needs to accomplish with its product and the way…
Warranty vs Guarantee – What’s the Difference?
A warranty assures customers that the product they are purchasing is free from defects and if any issues are found within a certain period will…
Trademark vs Copyright – Difference Between Copyright And Trademark
A trademark is a sign, logo, or symbol used to identify a product or company and distinguish it from others. A copyright is legal protection…
Difference between Packaging and Labelling
Packaging and labeling sometimes need clarification in product marketing. Their duties differ, yet both help launch products. Product labeling is information, while packaging is structure….
What is Product Labelling & what is the Importance of labelling?
Whenever you manufacture a product, you want to communicate the value of the product to the customers. One of the ways to do that is…
Brand Colors – Definition, Types, Importance and Tools
Brand colors are a palette of the few colors used for representing a brand’s personality, or creative identity. The right use of brand color palette…
Negative Marketing: All You Ever Wanted To Know
A strategy known as “negative marketing” describes your company’s competitors. Businesses and brands as a whole frequently employ such tricks to give the impression that…
Distribution Channel: Definition, Types & Intermediaries
A Distribution Channel is a path or network through which goods and services flow from the point of production to the point of consumption. Distribution…
How to achieve Premium Positioning for a brand or a product?
One of the problems of the modern era of marketing is that there is competition everywhere. Go to any industry you want, you will see…
What is Impulse Buying? 9 Factors to Promote it
What is Impulse Buying? Impulse buying is a buying process in which you purchase something on the spur of the moment, without thinking about it…
What is Primary sales, Secondary sales and Tertiary sales and what factors determine them?
Any company which produces goods is concerned with the sale of the goods and movement of goods from the company to the end customer. This…
8 Reasons for sales pressure and how to manage sales pressure?
If someone asks me the toughest jobs out there, i will definitely nominate sales as one of the top 10 toughest jobs. The reason is…
Pull Marketing Strategy: Types, Examples & Advantages
Definition: Pull strategy in marketing is a promotional technique that brings customers to a product or service through the power of attraction. Unlike push marketing…
Difference between Wholesalers Retailers and Distributors
One of the common confusions when doing channel sales or market analysis is the differences between wholesalers, retailers, and distributors. This confusion is expected if…
What is Utility Marketing? Definition and Types of Utility
Definition: Utility marketing is a type of marketing that demonstrates how a product can be valuable to a consumer’s life as a way to encourage…
Cold Canvassing and its Application in Marketing
Cold canvassing is an interesting and widely used concept in Marketing. All of us have either done cold calling or have been a target of…
What is Goal Setting? Steps to Setting and Achieving Goals
Goal setting is deciding what you want to achieve and devising a plan for reaching it by breaking the goal into actionable steps. It involves…
10 Personal Selling Skills required for success in sales
Sales is one of the toughest jobs in all industries. This is because a sales guy has to face rejection over and over again and…
Selective Distribution and its role in Channel Distribution
There are three common types of distribution channels adopted by companies: Intensive Distribution, Selective Distribution and Exclusive distribution Before we delve into selective distribution, let…
What is Corporate Advertising? Examples of Corporate Advertising
Corporate advertising is a very interesting concept to learn about. In a few ways it is quite similar to the advertising done for products and…
Customer Perception: Meaning, Importance, Factors and Examples
Marketing can get complicated and intricate at times. It is because of the complexity of the human brain and the way it functions. Customers are…
Augmented Product – Importance, Examples and Benefits
What is an Augmented product? An augmented product is a product that has additional features, components, or add-ons not found in the same product offered…
Odd Even Pricing and its application in Marketing
Odd even pricing is extremely common to find these days and is being used widely. Many producers have started using this for a range of…
What Is Core Product? Definition, Importance, Examples
A layman may see a product as a physical structure they buy, but it is more than that. Marketers design and market items using product…
What are Trade Promotions? Types & Advantages
Trade promotions are a key driver in the exciting world of sales and marketing. They’re like the secret sauce that can spice up a brand’s…
Sales Promotion – Best 16 Types Explained With Examples
Chances are, right now if you step out in the market, you will find a shop offering discounts on all its products. Similarly, you might…
Why Sales motivation is important and what are Objectives of Sales motivation?
Sales is one of the toughest jobs out there simply because of the number of rejections involved to reach a sales target. You have to…
What is a high involvement product and characteristics of High involvement purchase?
A high involvement product is a product where extensive thought process is involved and the consumer considers a lot of variables before finally making a…
What is a Low involvement product or Low involvement purchase?
There are many different types of purchases which a consumer might make. But if we measure the purchasing behavior of the customer on the basis…
10 Factors influencing High involvement purchase
If you look at the family life cycle, you will find that as a person grows in stature in his life, he begins purchasing more and…
What is communications mix and its role in Marketing?
There are multiple components of a communications mix. The communications mix in marketing comprises of the various ways that a company can communicate with its…
