Marketing ROI is a metric that calculates the return on investment (ROI) received from implementing marketing strategies. Calculating ROI in marketing is important to gauge…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What is Product Information Management (PIM)?
Product information management is the process used to manage and enrich the product information across all the involved teams for offering an engaging product experience…
Retail Marketing: What it is, Main Principles, and the Importance
The retail marketing is defined as that form of the marketing functions in which a product is brought directly to the customers in the retail…
Sales Copy: What it is and How to Write Effective Sales Copy
Sales copy is very important for a business. It is very important to use the right texts, images, and words to create an impact on…
Customer Care: Concept, Examples, & How to have Good Customer Care
Customer should always be treated with exemplary behaviour and a proper attitude because it is they who help any organization to earn profits and survive…
What is Customer Experience? Importance, Examples & How to Measure It
Customer experience is the holistic impression or perception that a customer has of a brand due to the interactions and experiences he or she received…
What is Customer Relations -Ways to Build Better Customer Relations
Developing customer relation is the hardest challenge that an organization faces. Consumers have a direct industry influence as they are interested in various aspects like…
14 Benefits of Qualitative Research Explained | Marketing91
Qualitative research deals with non-numerical facts and data. There are many benefits of qualitative research as it relates to subjective human behaviour. It first collects…
Top 5 Characteristics of Big Data
In the past few years, big data has become an important term in the field of computer science. One gets the impression of a “huge…
Sales closing: Techniques, Importance, and Terms
Sales closing is a term which is used in the process of sales. It is often used when making a Sale when the deal is…
Fourier Analysis: Definition, Importance, Applications, and Key Properties
Are you familiar with the term Fourier Analysis and its applications? If not, then this is the perfect place, to begin with, it. Reputed mathematician…
Best Customer Service Skills that you Need to know about
Customer service is essential for companies looking to exceed customer expectations and create loyal customers. This involves having a good set of customer service skills,…
Customer Persona – Meaning & Best Tips Develop a Customer Persona
Running a personalized campaign as per the inclinations of a specific audience group is the key to generating leads and boosting sales. But how can…
The Importance of Language Explained in Detail
A language matters a great deal as this is what helps to distinguish the sayings of one individual from the other. If used efficiently it…
Character Traits – List and Examples
Character traits are the qualities and characteristics of individuals which define them and make up their behavior. Character traits are important and there can be…
What is a Marketing Manager? A Complete Guide with Roles, Responsibilities & Job Description
A Marketing Manager is a key player in a company’s team responsible for managing, planning, and executing marketing strategies to boost the brand’s visibility, increase…
Brand Strategy – Steps, Components and Why it is Important for Business
What is Brand Strategy? Brand strategy is an extensive plan you create to manage and improve your brand, with the purpose of meeting certain brand…
Discriminant Analysis: Significance, Objectives, Examples, and Types
Discriminant Analysis can be understood as a statistical method that analyses if the classification of data is adequate with respect to the research data. It…
Features of Business Environment – Meaning and 10 Important Features
Meaning of Business Environment Business environment consists of all the factors such as consumers, investors, suppliers, employees, management, government, technology, market trends, social trends, expectations,…
What are the Five Adopter Categories? Definition & Examples
Various Categories of Adopters are defined in the concept of diffusion of innovation. These adopter categories are the reasons that a product gets adopted and…
12 Characteristics of Baby Boomers
Baby Boomers are also known as boomers and are a demographic group of people following the Silent Generation. The widely accepted definition of baby boomers…
The 5 Pillars Of Marketing
Pillars of marketing are the foundational elements of an effective marketing strategy. The 4Ps of marketing (Product, Price, Place, and Promotion) are the most commonly…
Buffer Stock: Meaning, Methods and Examples
Buffering stock means the excess amount of goods that are used to manage the price fluctuation and unpredictable emergencies which occur in the market. What…
The 10 Most Important Features of Business you should know
Definition of Business: A business is an activity or organization that seeks to provide goods or services to customers in exchange for money. It generally…
What is Commoditization? Definition, Examples, and How to Avoid It
What Is Commoditization? The term “commoditization” refers to a product or service becoming a commodity. Commodities are goods or services that are interchangeable with other…
What is Field Testing and How to do It? Advantages & Disadvantages
Field testing is an experiment which is conducted on a small scale to evaluate its cost, duration and also monitor its adverse effects and improve…
Who is Media Buyer? Role of Media Buyer Explained
A media buyer is a person who places and negotiates the price of all the ads on different media. This media can be television, print,…
Servicescape: Meaning, Examples, Elements, Approach, and Roles
Servicescape is defined as the physical environment where a service can take place. It helps to analyze and identify the impact of a good environment…
The 11 Important Steps in Research Design
Research design is critical to the Market Research Process. In a previous article, we have discussed in detail about Research design and the 12 types…
Difference Between Organized and Unorganized Retailing
The term retail stands for selling goods from a particular location. In the process of retailing, the job of a retailer is to play the…
Retail Marketing Mix and the 7 P’s of the Retail Mix
Retail marketing mix refers to the variables that a retailer can use in variable methods to arrive at an effective marketing strategy to attract his…
Difference between Advertising and publicity
The difference between advertising and publicity lies mainly in their cost, control, and purpose. Advertising is a paid communication strategy corporations use to persuade potential…
Secondary Market – Examples, Types, Tools, and Players
What is the Secondary Market? The Secondary Market is where investors trade securities they already own. It is also called the aftermarket and is often…
What is Market Orientation: Definition, Examples, Pillars, and Advantages
What is Market orientation? Market orientation is defined as an approach of a business entity that identifies the needs and wants of its target audience…
What is a Design Brief and How to Write it in 9 Easy Steps?
A design brief is an essential part of the design process, as it provides you and your designer with a clear direction for the project….
What is Media Relations? Definition and Strategy
What are Media Relations? Media relations is the practice of managing the spread of information between an individual or an organization and the media. The…
What is Retailing? Unique Ideas of Retail Businesses
Retailing is a process of distributing goods where the seller buys products from the manufacturing firms or manufacture the goods themselves and sells goods to…
Retail Store Location: Importance, Types, & Tips to have a Good Location
Having a good location for retail is one of the crucial impacts in the case of the marketing strategy of retail because many of the…
Reverse Auction: Meaning, Types, Steps, Benefits, and Disadvantages
A reverse auction is defined as an auction where the traditional roles of both the seller and buyer have reversed hence the name. In this…
Optional Product Pricing: Meaning, Advantages, and Disadvantages
Optional Product Pricing is a method to determine product costs where a business sets a low cost for its most basic product and then profits…
