An essay is a piece of writing which represents the ideas, emotions or arguments of the author. All of us has come across a situation…
Who is a Sales Consultant? Quality and Skills of a Sales Consultant
Making sales and keeping customers satisfied is most important for small as well as powerful businesses. Sales is an important mean to keep your business…
Baby Boomers: Definition, Years, Date range, History and Examples
Baby Boomers – the generation-spanning from 1946 to 1964 – are highly influential members of society, who have shaped and continue to shape our culture….
What is Brand Audit? How to conduct a Brand’s Audit and Brand Strategy Analysis ?
Brand Audit is a meticulous and careful study and an examination of the brand’s current position in the market, customer’s mind, and the industry as…
What is a Brand Pyramid? How to build a Brand Pyramid?
The Brand Pyramid can be defined as a framework or the tool that answers the fundamental questions related to the brand and its operations in…
8 Types of Business Cards used by Different Businesses
A business card is an identity of a person representing the business and the position. It is a printed card which has information about the…
SWOT Analysis of Air Canada (Updated 2025)
Let’s explore the detailed SWOT Analysis of Air Canada by understanding its strengths, weaknesses, opportunities, and threats. Air Canada, Canada’s largest airline, links passengers to…
SWOT Analysis of Pepe Jeans
A popular jeans brand, Pepe Jeans is denim and casual wear jeans brand that was established during the year 1973 and is headquartered in London,…
SWOT Analysis of SpiceJet
A popular low-cost airline, SpiceJet was formed during the year 2005 and is headquartered in Haryana, India. SpiceJet is the fourth largest airline in the…
SWOT Analysis Of Best Buy
Best Buy is a popular American multinational retail industry that was formed during the year 1966 and is headquartered in Minnesota, United States. Best Buy…
SWOT Analysis of T.G.I. Fridays
T.G.I. Fridays is a popular American restaurant chain that has its main focus on casual dining. It was formed during the year 1965 and is…
SWOT Analysis of Schneider Electric
Schneider Electric is energy management and automation industry that was formed during the year 1836 and is headquartered in France. It is a popular French…
SWOT Analysis of Wrangler
Wrangler is a popular clothing industry that is a manufacturer of jeans and other clothing products that are related to work wear. The company was…
SWOT Analysis of J.C. Penney
J.C. Penney is an American department store that was formed during the year 1902 and is headquartered in Texas, US. J.C. Penney is a popular…
5 Tips to write First Post On Facebook Page | Facebook Marketing Guide
So, you have just created Facebook page for your business and you want to make your first post on Facebook. Well, are you sure that…
How to track Brand Mentions for your brand?
In today’s time, the power of Social Media is so immense that it can construct or destruct businesses quite easily. Social Media Brand Mentions are…
Importance of brand mentions and Their tracking for your business
So, you heard about online marketing, hired top online marketers and now, your business enjoys boosted online presence. Your prospects are talking about you, competitors…
What is a Supply chain? Role of Supply chain in distribution
Suppy Chain Definition A supply chain denotes a system in a business that involves organization, information, people, activities and resources that are used to move…
30 Types of Marketing Collateral You Need Now (2025)
While marketing collateral has been used for a long time, it continues to evolve, necessitating frequent reevaluation to be effective. This dynamic character is driven…
17 Types Of Technology used in the Businesses World
The technology consists of various methods, techniques, skills, and processes used together to make a work or task easy. Technology is used for reducing manual…
15 Types of Marketing Strategies
A right marketing strategy plays an important role in the success of a business. Every company chooses and spends a lot of money for the…
2 Main Types Of Variables used in Strategies
Inferential or descriptive statistics are often used by marketing professional to take important marketing decisions. Effective marketing strategies can open new opportunities for small businesses…
What are Unstructured Interviews? Guide to taking Unstructured Interviews
An unstructured interview is a type of interviews where interviewer doesn’t have a list of pre-prepared questions. These are a type of non-directive interviews and…
What is Research Design? Type of Research Designs
A research design is a step-by-step approach used by a researcher to conduct a scientific study. It includes various methods and techniques to conduct research…
What is Exploratory Research? Types of Exploratory Studies In Sales
Exploratory research is conducted on problems that have not been investigated clearly and there is not much information available on it. the purpose of conducting…
13 Projective Techniques used in Market Research
In this article we discuss various projective techniques which can be used in Market research. However, first let us understand what are projective techniques? What…
6 Main Types Of Marketing Channels Observed in the Business World
Marketing channels are used to make goods and services from the manufacturer to make available for consumers to use. This includes several activities to transfer…
11 Types Of Quantitative Research options that exist for Market Researchers
Quantitative research involves methodical analysis of phenomena by means of collecting quantifiable data and then carrying out mathematical, statistical, or computing techniques. To conduct quantitative…
11 Types Of Propaganda & The Uses Of Each Propoganda
The meaning of term propaganda is the propagation of ideas and information with the intention of causing or intensifying specific attitudes and actions. Propaganda is…
14 Types Of Leadership Most Commonly Observed in Organizations
Leadership is the style of a person who uses power in order to lead other people. A leader is someone who is looked up to…
9 Types of Qualitative Research used by Market Researchers
Qualitative research is concerned with answering ‘why’ questions or ‘How’ questions especially the ones which are meant to understand or comprehend human behavior. The primary…
How To Break The Ice? 15 Tips On Breaking The Ice
How do you deal with new encounters? Are you comfortable in such settings or do you struggle to find the words that would break the…
What is Facebook Mentions? Key highlights of Facebook Mentions
Facebook mentions is an app that is centered around empowering verified superstars on Facebook. With the help of Facebook Mentions, they can interact with their…
What is Cost Reduction? Advantages and Disadvantages
This can be seen as a strategy wherein the company, not out of necessity, but out of sheer want, may undertake Cost Reduction. Unlike Cost…
What is Customer Feedback? 7 Types of Customer Feedback
Feedback from customers is the valuable information, opinions, and comments they share about their interactions with your company, products, or services. This feedback is important…
8 Types of Advertising agencies based on their Function
Advertising agencies are dedicated centres to create and promote advertisements. They are responsible for not only developing advertisements but also executing the entire advertising strategy…
7 Types of After Sales Service to keep your Customer Satisfied
The concept of after sales service is as important as sales. While it does not generate any revenue for the company, it surely does increase…
21 Types Of Journalism most used in Media
The meaning of the term journalism is an activity or a profession to collect information and write for newspapers, magazines, websites or to broadcast it…
13 Types Of Knowledge based on the Source of Knowledge
Knowledge, (for example fact, description, or information), is awareness or understanding of something. Knowledge can be gained through experience or learning, perceiving, or discovering something….
6 Types Of Customer Segments to Target
Segmentation is dividing the similar customer into homogenous groups for the sake of classification and study. Customers are segmented in similar groups based on their…
