Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » SWOT » SWOT analysis of J.C. Penney – J.C. Penny SWOT

SWOT analysis of J.C. Penney – J.C. Penny SWOT

April 17, 2019 By Hitesh Bhasin Tagged With: SWOT

J.C. Penney is an American department store that was formed during the year 1902 and is headquartered in Texas, US. J.C. Penney is a popular retail industry that sells cosmetics, clothing, footwear, electronics, housewares, jewelry, and appliances.

Apart from these products, it also provides several leased department like Seattle’s Best Coffee, auto centers, Sephora, Salons, optical centers, jewelry, and portrait studios. J.C. Penney is a popular chain of American mid-range department stores and is positioned one of America’s most complete department stores. J.C. Penney has its business operations in about 1095 locations in about 45 states in the United States and Puerto Rico.

It has most of the stores in suburban shopping malls as the shopping malls have become famous over the years. J.C. Penney has introduced many own private brands when they had faced denial by some suppliers to access the expected inventories.

The SWOT analysis of J.C. Penney is listed below :

Table of Contents

  • Strengths in the SWOT analysis of J.C.Penney
  • Weaknesses in the SWOT analysis of J.C.Penney
  • Opportunities in the SWOT analysis of J.C.Penney
  • Threats in the SWOT analysis of J.C.Penney

Strengths in the SWOT analysis of J.C.Penney

SWOT analysis of JC Penney - 1

A strong legacy – J.C. Penney has a strong legacy of about 100 years in the retail sector and has strong brand equity.

Business operations – J.C. Penney has a diversified supplier base, good marketing campaigns, convincing private and national brands, and good point-of-sale technology initiatives along with cost and inventory management. It focuses to close any store that is underperforming and that is exiting its catalog business.

Customer retention – J.C. Penney focuses to enhance the customer’s experience in shopping by renovating, remodeling, and refurbishing stores along with refreshing its website functionality for keeping a tap on the steady migration to online shoppers. It also launched convincing new merchandise and the J.C. Penney Rewards program to attract more customers.

Huge product line – J.C Penney has a diverse product and service line. It also has an efficient supply chain. It has a varied mix of private and in-house brands.

Good financial position – J.C. Penney has a strong revenue performance and a good financial position.

Weaknesses in the SWOT analysis of J.C.Penney

Dip in sales–J.C. Penney has been facing a dip in sales over the past few months. This will, in fact, reflect on its financial condition.

Less global presence – J.C. Penney has a less global presence, especially in emerging economies. This will be a hindrance to their business operations.

Low market share – J.C. Penney has a limited market share as compared to its competitors. This is a major weakness to its business as it impacts their growth.

Poor stock price – J.C. Penney has a continuing case of a weak stock price. Over the past years, their stock prices are down and their store locations are also disappearing.

Opportunities in the SWOT analysis of J.C.Penney

SWOT analysis of JC Penney - 2

Expansion of product line – J.C. Penney can expand its business operations into the appliance segment. This will provide an opportunity for J.C. Penney to increase its business operations.

Disposable income of the customer – The customer’s disposable income is increasing that means the number of buyers is increased. This provides a great opportunity for J.C. Penney to increase its business operations.

International market – Focusing on the international market in particular to the countries of emerging economies can help to boost business for J.C. Penney.

Acquisition – J.C. Penney can acquire smaller retail chains to improve their business operations.

Enhanced advertising campaigns – J.C. Penney can increase their visibility by means of increasing their advertising and also providing more focused services to their customers. Moreover, increasing their advertising strategy can reach to a wide range of people.

Threats in the SWOT analysis of J.C.Penney

Presence of an online market – J.C. Penney faces a lot of competition from prominent e-retailers. It lacks a presence in the online market that is a serious threat to business growth. It also reduces the margin of the business.

Competitor’s expansion – Expansion from the competitors business can affect the business margins of the company.

Unfavorable conditions of business – Various unfavorable conditions will have a direct impact on business operations. This is a huge threat that affects business growth.

Import Tax – The import tax imposition can also impact the business operations. This is a huge threat to the business.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Marketing91 Courses

Related posts:

  1. SWOT Analysis of Huawei
  2. SWOT Analysis of Netflix
  3. SWOT Analysis of Pepsi – PepsiCo SWOT analysis
  4. SWOT Analysis of Prada
  5. SWOT analysis of Apple Inc – Apple SWOT analysis
  6. SWOT analysis of Zara – Zara SWOT analysis
  7. SWOT Analysis of Voot
  8. SWOT Analysis of OLX
  9. SWOT Analysis of Sony
  10. SWOT Analysis of Asda (Complete SWOT Matrix and Analysis)

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Hedonic Pricing – Advantages and Disadvantages
  • Commercial Bank – Importance, Functions and Examples
  • Hard Asset – Definition, Examples, Benefits and Risks
  • Collective Responsibility – Definition, Meaning and Examples
  • Facility Management – Definition, Importance and Future
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved