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Home » Marketing » The Importance of Negotiation and the Reasons to Learn it

The Importance of Negotiation and the Reasons to Learn it

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

For the business to attain the pinnacle of success and grow from strength to strength, the factor of cost saving is quite vital and required. And for cost saving, the management of the firm needs to realize the Importance of Negotiation.

If the skill of negotiation is possessed by the management of the firm along with key employees of the firm that deal with customers, vendors, partners, and investors including the other stakeholders; it can save a lot of money of the firm elevating the profits. Hence, the skill of negotiation is a must for job aspirants in order to get good job profiles.

Table of Contents

  • The Importance of Negotiation
  • 1) The success of the deal :
  • 2) Negotiate for the role :
  • 3) Long term success of the firm :
  • 4) Cost saving :
  • 5) Good customer service :
  • 6) Improves relations :
  • Conclusion :

The Importance of Negotiation

Importance of Negotiation - 2

1) The success of the deal :

Whenever the key members of the management are striking a deal with the investors or the vendors with respect to the finances or procuring the raw material in bulk, understanding and following the Importance of Negotiation skills is a must.

Even the opposite party will be fully prepared by sharpening their negotiation skills and attributes to the get the best rate from the firm, but the management of the firm has to think one step ahead and negotiate in a way so that it works in the benefit of the organization. Plus the deal is a huge success helping the firm to climb the ladder of success.

2) Negotiate for the role :

Importance of Negotiation - 3

Understanding the Importance of Negotiation is not only required and vital for the management of the firm but also for the job aspirants as well.

Firstly, they need to possess the skill to negotiate for their job role by displaying their skills, attributes, expertise, and experience in the best possible fashion to earn the finest of job role that will help them to expand their career horizons. Secondly, the skills will be required to negotiate for the pay package so that the monetary gains are justified with their job profile and the number of hours that they will put in at the workplace daily.

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And thirdly, they need to showcase the skill of negotiation as one of their strong expertise and attribute as the firms always require the employees that are good negotiators. If you are applying for sales, finance, or purchase department in specific, the skill of negotiation is a must.

3) Long term success of the firm :

As discussed above, it is very crucial for the firm to understand the Importance of Negotiation as it can take the firm a long way. Plus the objectives of elevated profits, higher sales, customer satisfaction, fruitful financial deals, the quality raw material from the vendors at nominal rates, and talented workforce follows. And all of it results in the long term and fruitful success of the firm helping the firm to gain a competitive advantage in the market.

4) Cost saving :

Importance of Negotiation - 4

Realizing and possessing the skill of negotiation is a mandate for the employees that are working the in departments of sales and purchase in specific. Sales department employees have to deal with the customers and negotiate on the rates that are beneficial for the company and elevate the profit margins of the firm.

Whilst the employees of the purchasing department have to deal with the outside vendors and third parties to procure the raw material required for the production of the goods. And all the raw material has to be procured at the lowest possible rates without any sort of compromise on the facets of quality. And when the employees of both the departments are quite efficient in the skills of negotiations, it helps in the overall cost saving of the firm.

5) Good customer service :

In the stream of business and management, the aspect and attribute of negotiation are not just limited to cost savings and the departments of sales and purchase. The skill is required the most whilst dealing with the customers of the firm. And when we talk about the customers, existing and news are to be counted in tandem. Existing customers will have some issues and grievances with the company and the customer service team has to take care of in the most efficient and effective manner.

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At times, when the issue is quite serious in nature, the team needs to escalate the same to the top management to resolve the issue. And in the case of new customers of the firm, the sales and marketing team of the firm need to be well equipped with strategic negotiation skills to make them aware about the brand and its features and attributes with the end result of accomplishing the sales targets.

6) Improves relations :

The firm has to take along its stakeholders along throughout the journey in order to achieve success and all the long term and short term objectives. The list of stakeholders includes customers, employees, investors, vendors, design agencies, and various other third parties. And all of them combined work as a team and are dependent and interdependent on each other in attaining the goals and objectives of the firm along with shaping their career graph as well.

And within the team, the occurrence of issues and problems is a natural phenomenon and when the management imbibes the quality and attribute of negotiation through various training and development programs, it improves the internal relations of the stakeholders. And all of it results in the healthy and positive working environment of the firm.

Conclusion :

With all the above-discussed points, it can be very well concluded that it is very vital for the management of the firm, its employees, and the job aspirants to realize the Importance of Negotiation. It helps to shape the career of the employees and helps the firm to maintain the consistent rate of success and growth amidst the dynamic and competitive market environment.

But one crucial thing that needs to be kept in the mind is that whilst negotiations, one has to be calm, collected, and polite in nature without hurting the interests and sentiments of the other party.

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About Hitesh Bhasin

Hitesh Bhasin is the Founder of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

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Sales Module 4 to 6
Module 4: Negotiation
  1. Negotiation
  2. Importance Of Negotiation
  3. Bargaining
  4. BATNA
  5. Collective Bargaining
  6. Steps In Negotiation
  7. Negotiation Skills
  8. Ways To Bargain
  9. Integrative Negotiation
  10. Price Rebate
  11. Quantity Discount
  12. Reverse Auction
  13. Contract Of Sales
  14. Steps In Prospecting
Module 5: Sales Financial Aspects
  1. Break-Even Sales
  2. How To Calculate Sales Tax
  3. Sales Tax
  4. Sales Commission
  5. Sales Compensation
  6. Selling Cost
  7. Selling Price
  8. Sales Margin
  9. Sales Mix
  10. Sales Volume
  11. Sales Discount
  12. Sales Incentives
Module 6: Sales Roles
  1. Sales Manager Skills
  2. Sales Personality
  3. Responsibilities Of Sales Executive
  4. Effective Salesperson
  5. Sales Presentation
  6. Salesmanship
  7. Sales Prospecting
  8. Personal Selling Skills
  9. Sales Coaching
  10. Sales Consultant
  11. Sales Experience
  12. Personal Sellling
  13. Organizational Selling
  14. Sales Enablement
  15. Sources Of Prospects

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