Outside sales or inside sales? It is a huge question for a person in the business to choose one of the sales strategies to sell…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Crowdsourcing – Definition, Importance And Advantages
Definition The practice of using the wisdom of a group of people to attain a common goal is known as crowdsourcing. It is applied best…
What is Catalog Marketing? Advantages and Disadvantages
Catalog marketing is a direct marketing method in which businesses offer a variety of products in print or online catalogs to the target client. The…
Pricing Methods – Cost Oriented and Market Oriented Pricing
The name of the title gives you an idea of what would be the topic of this article. The price of a product is one…
10 Causes of Urbanization – Positive And Negative Effects of Urbanization
When it comes to causes of urbanization, the two primary reasons that occur in mind are the natural population increase and rural to urban migration….
Warehouse Management System (WMS) – Types, Features, Advantages
The warehouse management system is the software and process which allows companies to administer and control the operations of their warehouses from the time material…
Political Environment: Meaning, Examples & PEST (ELI) Analysis
What is the Political Environment? The political environment is the total of a nation’s laws, governmental policies, and institutions that affect the business landscape. Political…
What is Guerilla Marketing? Definition, Types, Ideas & 10 Examples to Inspire You
Guerrilla Marketing, named after the surprise tactics synonymous with guerrilla warfare, is an innovative advertising strategy designed to catch its target audience off guard. This…
How to make a Sales Pitch?
The sales pitch is defined as the attempts to negotiate and persuade someone to close the deal, finally leading to the sale of the product…
Advertising Strategy in Marketing (Definition and Types)
If you want your customers to choose your product over your competitors’ product, then you are required to reach your customers in the right way…
Mere Exposure Effect – Meaning, Importance, Examples, Limitations
In your regular lives, you must have experienced many of the times that you started liking something, imitating someone or opting for any new product…
Rate Card: Meaning, Definition, Terms and Advantages
Definition A Rate card is a pricing chart that helps outline the expenses for clients or businesses looking to place advertisements or utilize media services….
What is Product Development? Definition, Meaning, Phases
Definition Product development refers to all the stages that are included in building a product from its initial idea to its release in the market. All…
Material Handling: Definition, Objectives, Importance, Types
People moving material and final goods from one place to another is a common sight in a company which produces some physical products. Raw material…
Operations Research – Types, Advantages, Disadvantages
Operations research, popularly known as OR, is a scientific research method or a mathematical technique to determine the right decision for a problem. Operations research…
What is Quality Assurance (QA)?
Quality Assurance (QA) is the practice of assuring that the quality of a product or service throughout its life cycle, from design to delivery meets…
Market Space – Definition, Meaning, Characteristics, Components
The market space in marketing is defined as a virtual market place in the commercial world, where the limitations of physical boundaries are not applicable….
What is Rural Marketing? Features, Challenges, Potential and Examples
Rural marketing is the practice of applying the various principles and strategies of marketing to the rural markets. Rural marketing is pretty similar to conventional…
Salesmanship – Definition, Importance and Types
The term salesmanship is mainly used for the sale of goods at a personal level. However, it should not be confused with personal selling. Selling…
What is Subliminal Perception? Definition and Meaning
Subliminal perception is defined as a concept where it is easy to achieve mind control without actual or conscious awareness. It is generally referred to…
What is Internal Environment? Definition and Key Factors
Definition: Internal environment is the set of conditions, factors, or components within an organization that affects how it functions and carries out its operations, and…
What are the 7 Core Functions of Marketing? A Complete Guide with Core & Other Functions
Marketing is more than just advertising your products or services; it is essential to the growth of your business. Managing marketing information, offering financial solutions,…
Moment of Truth (Marketing MOT) – Definition, Types, & Examples
What is a moment of truth (marketing MOT)? Moment of Truth marketing refers to the type of marketing that takes place at the moment when…
What are the Characteristics of Quantitative Research?
No matter whether you belong to a management field or science field, you must have come across quantitative research once in your life. People quite…
What is Upselling? Difference between Cross-Selling and Upselling
What is Upselling? Upselling is the practice of convincing a customer to purchase a more expensive version of a product than they originally intended. This…
The Importance of Supply Chain Management
Supply chain management is the available network of business entities, and the people involved in that work to create finished goods out of raw materials…
Importance Of Computers – Education, Business, Health, Entertainment
Computers became popular when microcomputers entered the market in 1977. After that, there was no looking back. With the introduction of microcomputers, personal computers became…
11 Characteristics of Qualitative Research
Qualitative research is scientific research used to collect non-numerical data through different qualitative research methods like observational methods, Face-to-Face interviews, case studies. Qualitative research methods…
Employer Branding: Meaning, Process and How to Improve Employer Branding?
What Is Employer Branding? Employer branding is the process of using marketing techniques to make a company’s name more attractive to potential employees. This can…
Secondary Data – Characteristics, Advantages and Examples
When the data is collected by someone else and it is being used by someone other than the collector, then it is known as secondary…
What is the Importance of Writing?
Writing is considered a vital component of expression that can explain specific information or thoughts to others. It is an important job skill that provides…
Importance of Quantitative Research
Quantitative research is a systematic approach to collect information via sampling methods, for instance, questionnaires, online polls and online surveys. It is gathered from both…
Marketing Process: Meaning, Steps & Examples
The marketing process is used to analyze the various opportunities that are available in the marketplace to exploit profitable gaps. It aims to select the…
Customer Care: Concept, Examples, & How to have Good Customer Care
Customer should always be treated with exemplary behaviour and a proper attitude because it is they who help any organization to earn profits and survive…
What is Customer Experience? Importance, Examples & How to Measure It
Customer experience is the holistic impression or perception that a customer has of a brand due to the interactions and experiences he or she received…
Fourier Analysis: Definition, Importance, Applications, and Key Properties
Are you familiar with the term Fourier Analysis and its applications? If not, then this is the perfect place, to begin with, it. Reputed mathematician…
Customer Persona – Meaning & Best Tips Develop a Customer Persona
Running a personalized campaign as per the inclinations of a specific audience group is the key to generating leads and boosting sales. But how can…
The Importance of Language Explained in Detail
A language matters a great deal as this is what helps to distinguish the sayings of one individual from the other. If used efficiently it…
12 Characteristics of Baby Boomers
Baby Boomers are also known as boomers and are a demographic group of people following the Silent Generation. The widely accepted definition of baby boomers…
Who is Media Buyer? Role of Media Buyer Explained
A media buyer is a person who places and negotiates the price of all the ads on different media. This media can be television, print,…
