Definition: Internal environment is the set of conditions, factors, or components within an organization that affects how it functions and carries out its operations, and…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What are the 7 Core Functions of Marketing? A Complete Guide with Core & Other Functions
Marketing is more than just advertising your products or services; it is essential to the growth of your business. Managing marketing information, offering financial solutions,…
Moment of Truth (Marketing MOT) – Definition, Types, & Examples
What is a moment of truth (marketing MOT)? Moment of Truth marketing refers to the type of marketing that takes place at the moment when…
What are the Characteristics of Quantitative Research?
No matter whether you belong to a management field or science field, you must have come across quantitative research once in your life. People quite…
The Importance of Supply Chain Management
Supply chain management is the available network of business entities, and the people involved in that work to create finished goods out of raw materials…
Importance Of Computers – Education, Business, Health, Entertainment
Computers became popular when microcomputers entered the market in 1977. After that, there was no looking back. With the introduction of microcomputers, personal computers became…
11 Characteristics of Qualitative Research
Qualitative research is scientific research used to collect non-numerical data through different qualitative research methods like observational methods, Face-to-Face interviews, case studies. Qualitative research methods…
Employer Branding: Meaning, Process and How to Improve Employer Branding?
What Is Employer Branding? Employer branding is the process of using marketing techniques to make a company’s name more attractive to potential employees. This can…
Secondary Data – Characteristics, Advantages and Examples
When the data is collected by someone else and it is being used by someone other than the collector, then it is known as secondary…
What is the Importance of Writing?
Writing is considered a vital component of expression that can explain specific information or thoughts to others. It is an important job skill that provides…
Importance of Quantitative Research
Quantitative research is a systematic approach to collect information via sampling methods, for instance, questionnaires, online polls and online surveys. It is gathered from both…
Marketing Process: Meaning, Steps & Examples
The marketing process is used to analyze the various opportunities that are available in the marketplace to exploit profitable gaps. It aims to select the…
Fourier Analysis: Definition, Importance, Applications, and Key Properties
Are you familiar with the term Fourier Analysis and its applications? If not, then this is the perfect place, to begin with, it. Reputed mathematician…
The Importance of Language Explained in Detail
A language matters a great deal as this is what helps to distinguish the sayings of one individual from the other. If used efficiently it…
12 Characteristics of Baby Boomers
Baby Boomers are also known as boomers and are a demographic group of people following the Silent Generation. The widely accepted definition of baby boomers…
Servicescape: Meaning, Examples, Elements, Approach, and Roles
Servicescape is defined as the physical environment where a service can take place. It helps to analyze and identify the impact of a good environment…
Difference Between Organized and Unorganized Retailing
The term retail stands for selling goods from a particular location. In the process of retailing, the job of a retailer is to play the…
Line Filling: Anatomy, Examples, Factors, Case Study
The concept of Line Filling can be defined as the business strategy where the firm plans to increase the number of products in the existing…
15 Features of Advertising
Advertising is a paid form of communication that is used for the non-personal presentation of information that helps the general public or target audience to…
Qualitative vs. Quantitative Research: What is the Difference?
When diving into a new research project, one of the first decisions you’ll face is the dilemma of- qualitative vs. quantitative research. These two methodologies,…
Organized Retail – Meaning, Advantages and Examples
Organized retail is a sector which consists of the companies which are associated with production or sales of goods and services that operates as private…
12 Types of Retail Formats – Formats of Retailing
The word retail is derived from French words “re” and “tailer” whose meaning is to “cut again”. retail store works exactly as their name describes….
Importance of Retailing – Why Retail is Important?
Importance of retail marketing cannot be denied for today’s manufacturers. Retail stores play an important role in high-level exposure of businesses and widespread distribution of…
What is Latent Demand? Concept, Importance and Usage
Definition of Latent Demand The term latent demand is used to refer to that situation in which a consumer is unable to satisfy his needs…
What is Marketing Mix Modeling? Comprehensive Guide on How MMM Works
Marketing mix modeling is a data-driven method that combines crucial sales and marketing metrics such as advertising spend, media channels, campaigns, and more to decode…
11 Disadvantages Of Franchising – Cons Of Franchising To Your Business
Hearing the success stories of a franchise model usually prompts individuals to make an investment in it. Are you sure you want to adopt it…
What is Market Attractiveness? Importance, Examples and Factors
The term market attractiveness is used to refer to the various opportunities that are offered to any firm or any organization by the market, by…
Who Are Early Adopters? Importance and Strategies to Influence them
Early adopters are customers who consider buying a business’s products or services during its initial launch period. They are also known as lighthouse customers. What…
Process In Marketing Mix – Concepts & Types Of Processes
The process is part of the marketing mix. It is the part of 7 P’s of the marketing mix or extended P’s of marketing mix….
What is Place Strategy & How to Decide on a Place Strategy?
The marketing mix is a very important concept of marketing wherein the entire marketing strategy of a product can be highlighted. Commonly known as four…
How to Write Research Proposal? Research Proposal Format
A research proposal is written by a researcher to propose a research project. The purpose of writing a research proposal is either to get approval…
What is Sales Compensation? Importance, Types & Uses
Keeping the sales team motivated and providing them enough compensation to encourage them to get more sales is the top priority of every organization which…
Different Types of Sales Commission
Employees in sales’ jobs get a base salary along with commission on the basis of total numbers of units sold by them or reaching the…
What is Relative Advantage? Concept, Advantage and Application
E.M. Rogers, who was a sociology professor at Ohio State University, was the first one to identify Relative Advantage in 1962 when he published Diffusion of Innovation….
What is a Supply chain? Role of Supply chain in distribution
Suppy Chain Definition A supply chain denotes a system in a business that involves organization, information, people, activities and resources that are used to move…
What is the EPRG Framework? 4 stages of the EPRG Framework
Wind, Douglas, and Perlmutter created and presented the EPRG Framework. It concentrated on the company’s foreign marketing activities and the disparate perspectives about its engagement…
5 Types of Pricing Structure Used by Companies
Once a firm develops a product or service, what remains to be done and which also happens to be the crucial step is pricing the…
What is Customer Experience Strategy and How to Build it?
A CX strategy is a plan that a company uses to ensure positive experiences at every point of contact with customers during their journey. It…
How to Collect Customer Feedback?
Customer feedback is a way of collecting and assessing customer opinions & experiences with a specific product, service, or business. This information can help improve…
What is the Importance of Ethics in Research?
Research and Development of all the vital information that is required hold quite a lot of importance and significance in each and every organization as…
