Sales management entails numerous objectives which are executed by sales managers. There are mainly three such objectives Sales Volume Contribution to profits Continuous Growth The…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What is Sales Management and its role in an Organization?
Sales is a field of marketing which has made millionaires. A simple reason being that sales is not a comfortable job for any company and…
Ownership in Service Marketing
Ownership is never transferred in the case of services. In products, the product is produced first and than it is sold. However in services, the…
What is Service Perishability?
What is Service Perishability? Service perishability is a term used to describe the finite nature of services because, unlike goods that can be stored and…
What is Cold Calling? Definition, Meaning, Examples and Techniques
Cold calling is a type of direct marketing in which a salesperson contacts potential customers by telephone, usually unsolicited, to try to sell them a…
Three methods for efficient warehousing of products
More and more products being driven in the market means more need of warehousing for companies. The demand of consumers is at a peak when…
Heterogeneity in service marketing
Each and every service is different in nature. That’s the simple meaning of heterogeneity in service marketing. Imagine 2 restaurants. Even if they have the…
5 sales myth which have to be ignored in today’s sales environment
There are many sales myths associated with joining a sales profile in a company. Many management executives want to become finance heads, marketing heads and…
Intangibility of services
Products are tangible and Services are intangible in nature. Intangibility of services is derived from the fact that you cannot see or touch a service….
What is Product Sampling? Types, Methods & Tips
Product sampling is a marketing strategy of offering free product samples to target users. It is based upon the idea that when potential customers try…
What is Psychological Pricing? Strategies, Examples & How to Use It
The world of marketing is filled with a myriad of strategies, each one designed to capture consumer attention and drive sales. One such tactic that…
What is New Product Development? Stages, Examples & Best Tips to Improve NPD
New product development is a process of idea generation, creation, designing, validation, and launching of a product that is completely new to the market. Examples…
Cannibalization – Definition of it and ways to avoid it
If the sales of a firms new product is high because of decreasing sales of its existing and established product then we can say that…
Benefits and limitations of Product life cycle
The product life cycle is an excellent tool which can be used by Business managers, strategists and marketing managers to come up with product strategies….
13 Amazing yet simple Brand building Tips and Detailed Process
What Is Brand Building? Brand building is the process of creating and maintaining a favorable awareness and reputation for a company or product. To build…
Marketing Decision: Definition and Types
What is Marketing Decision? Marketing Decision is a crucial step in the marketing process. The decision-making process helps to make effective marketing strategies and plans…
Positioning Process – Steps involved in Positioning
The positioning process is important to be identified and followed by any organization which wants to implement its marketing strategy soundly. It is a difficult…
Positioning techniques
Companies apply various positioning techniques in market so that they are always ahead in competition. Some of the techniques used for positioning are: 1) Perceptual…
Effective Positioning
According to the basic principles of marketing, products and services are created to solve customer “problems” (i.e., to satisfy needs and wants) and provide benefits….
How to rock at Corporate Sales
Corporate sales is one of the most sought after profile for a Sales professional. Unlike institutional and channel sales, the strategies needed to excel at…
How to get repeat business from customers
Repeat business is critical for the success of any business. It refers to customers who come back for more purchases or services, instead of just…
Concentrated Marketing Strategy
Concentrated Marketing is a type of marketing strategy that focuses on targeting a specific niche or consumer base. It involves creating campaigns tailored to the…
Offensive Marketing – Strategy and examples
When multiple businesses in a market sell the same product, the offensive marketing approach is used; as a result, each business only gets a portion…
Sales planning process explained with effective sales process
The sales planning process is very important for an organization as success cannot be achieved by haphazard actions. Sales planning process is usually done in…
Positioning Strategy For A Brand
A positioning strategy is a marketing plan that helps you determine your business’s position in the market and how to attract more customers. If a…
7 Detailed Steps to Find Your Target Market
Finding your target market is different from choosing your target market. If you were a wolf, you can’t choose to sell apples in your neighbourhood…
Criteria’s for market Segmentation
Many of our articles talk about Market segmentation. If you have not read the previous articles, you can begin with the beginners guide to Market…
What is the Need for Market Segmentation? Key Practices & Benefits
Understanding the need for market segmentation is an important step for any business. Segmenting the market involves dividing a large group of potential customers into…
Customer Complaints: Complete Guide with Definition, Examples & How to Handle Them
All businesses that deal with customers will inevitably receive customer complaints, whether it be through direct customer interactions or providing support. The impact of these…
How to have a Successful Marketing Plan?
Creating a successful marketing plan is essential to the success of any business. It requires careful consideration of your marketing budget, channels, target audience, and…
Customer Analysis
Customer analysis is a way of analyzing and using customer data while strategizing an organization’s business plan. Customer analysis is a key element of customer…
Indirect Reference Groups
Marketing is mind-boggling and comprises of numerous aspects. Several people can be involved in marketing be it directly or indirectly and still play a significant…
7 steps to improve your distribution network
A set distribution network does a lot to take your company to new heights. A strong Distribution network works almost like automation, wherein you manufacture…
Target Market Selection – Importance and Strategies
Target market selection is the process of selecting your target market by choosing a specific group of consumers to whom you will promote your new…
Intensive distribution and its application in business
There are three main types of distribution in international market including intensive, selective and exclusive distribution. This article mainly deals with Intensive distribution. Intensive distribution…
Personal factors affecting consumer buying behavior
The decisions consumers make regarding purchases are highly impacted by personal factors, and marketers need to recognize this when planning their marketing strategies. Not only…
Reference Groups: Definition, Types, Importance & Examples
What are Reference Groups? Reference groups are social groups that are used ‘as the yardstick’ for self-assessment or team comparison and ‘as a standard or…
Factors Influencing Consumer Buying Behavior
When it comes to consumer buying behavior, there are many factors at play. Factors like brand loyalty, media influences, environmental influences, and even the time…
What is Brand ladder and how to use it for brand building?
Multiple qualities of the brand can influence consumer decision making. Brand ladder refers to the marketing tool used by marketers, to communicate all the benefits…
What is Profitability Analysis? – Definition, Types & Calculation
Definition: The profitability analysis is a financial analysis method that calculates how much profit a company generates in comparison to the total revenue earned. It…
