Marketing91

  • HOME
  • Categories
    • Marketing Management
      • Marketing basics
      • Marketing Articles
      • Careers in Marketing
      • Market Research
      • Retail Marketing
      • Services Marketing
    • Strategy
      • Marketing Strategies
    • Management
    • Branding
    • Small Business
    • Sales & Selling
    • Advertising
  • Online Marketing
    • Blogging
    • Social Media Marketing
    • Search Engine Optimization
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of all Brands
    • SWOT of Brands
    • Brand Competitors
    • Marketing Strategy of Brands
    • Business Models of Brands
  • Videos
Home » MARKETING BASICS » Product Sampling methods

Product Sampling methods

December 29, 2017 By Hitesh Bhasin Tagged With: MARKETING BASICS

Product sampling methods generally involves products being given away as freebies to customers to attract the customer and build trust on the product. There are various kinds of product sampling. Dry sampling as well as Wet sampling are basically methods which invite a customer to test the product. Dry sampling mainly addresses the mass market through super markers and events. Wet sampling is more specific. The below mentioned table will give further classification for Dry and Wet sampling.

Product sampling

Product sampling

TYPE

REACH

COST

DESIRED RESULT

Super Market Sampling

Low as desired target Audience may not be  addressed

Cost is reasonably low as primary cost is sample distribution cost

Depends on the product being sampled for e.g. FMCG product can benefit from the exercise as it gives the opportunity to redirect customers from competitors product or gain awareness and trial which can help the product to be considered during the next purchase decision

Event Based Sampling

Depends on the relevance of the Event with the Personality of the brand for e.g. Product Sampling of an Energy Drink in a Rock Concert satisfies the Customer’s Need, Product, Context, Role matrix and the effective target audience is reached

Cost can be high as it may include the sample distribution cost along with sponsorship cost

If the Product, Context, Role attributes are matched effectively then the effectively then the sampling can offer rich dividends for the company and it can simultaneously increase usage and find new users for the brand.

Selective Sampling

Most effective reach as the samples are targeted towards the desired audience and can initiate a life long association with the brand but it can often ignore the potential future prospects of the brand.

Cost is very high as profiling and segmenting cost for the entire population is high, along with this product distribution cost is also high as area to be covered is very high

This form of sampling has the most effective as it is directed towards the target audience and it can generate the desired effect.

Guerilla Street Team Sampling

Very high reach as every possible set of customers can be addressed

High cost as an experienced distribution team is required along with innovative package to attract attention

Effective if targeted at the potential Consumer

 

The article has been contributed by Mr Joyjeet Banerjee who is a Marketing student at IMT Ghaziabad.

Related posts:

Image 4Research Techniques – Top 10 Market Researches Methodologies Product adaptationAdaptation of product or Product adaptation Product adoption processAdoption theory – Theory of product adoption Forecasting methods - 2Forecasting methods Product definitionWhat is a product Benefits Of Journaling - 120 Important Benefits of Journaling every Marketer should know Product conceptThe Product Concept SOCIAL EXCHANGE THEORY - 3Social Exchange Theory – Concept, Benefits, Examples, Variables involved Business ProposalHow to write a Business Proposal in the best way Explained Guaranteed Maximum Price - 3What is Guaranteed Maximum Price?
Also Read  What is Customer Equity? Components of Customer Equity
Also Read  How to write a Business Proposal in the best way Explained

All Knowledge Banks (Hub Pages)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)

Comments

  1. Shashank says

    I dont find this article to be very convincing

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARN WITH US

  • Course on Market Segmentation
  • Course on Marketing Strategory Models

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2020 Marketing91 All Rights Reserved