One of the strongest industry which helps a nations development and is a sign of how developed the nation is, is consumer durable industry. There…
SWOT analysis of Tommy Hilfiger
An up-market American brand that sells clothing, accessories and other merchandise Tommy Hilfiger Corporation was established by the famous designer Thomas Hilfiger in the year…
What is a high involvement product and characteristics of High involvement purchase?
A high involvement product is a product where extensive thought process is involved and the consumer considers a lot of variables before finally making a…
Marketing Strategy of American Express
The pioneer and one of the companies revolutionising the digital payment system are aggressively capturing the developing nations. Founded in 1850 as a joint stock…
What is the Difference Between Efficiency and Effectiveness?
When it comes to running a business, understanding the difference between efficiency and effectiveness is essential. Efficiency means doing more with fewer resources – focusing…
What is a Low involvement product or Low involvement purchase?
There are many different types of purchases which a consumer might make. But if we measure the purchasing behavior of the customer on the basis…
SWOT Analysis of GSK (Updated 2025)
Let’s understand the SWOT analysis of GSK by exploring its strengths, weaknesses, opportunities, and threats. GlaxoSmithKline (GSK) is a significant healthcare company that develops medications,…
Top 19 Nike Competitors & Alternatives in 2025
Nike is the leading sports footwear brands in the world and is known as one of the top 3 amongst the trio leading the sports…
10 Factors influencing High involvement purchase
If you look at the family life cycle, you will find that as a person grows in stature in his life, he begins purchasing more and…
SWOT analysis of Mitsubishi Motors (Updated 2025)
Let’s explore the detailed SWOT Analysis of Mitsubishi Motors by understanding its strengths, weaknesses, opportunities, and threats. Mitsubishi Motors Corporation is a global automotive leader…
Strength in SWOT analysis – Examples of strengths for SWOT analysis
Whenever you do an internal analysis or SWOT analysis of a company, you first observe the strengths of the company. The reason for observing the…
SWOT Analysis of ITC (Updated 2025)
Let’s explore the SWOT Analysis of ITC by understanding its strengths, weaknesses, opportunities, and threats. Indian conglomerate ITC Limited is famous. Since 1910, it has…
SWOT Analysis of Pedigree
Pedigree Petfoods is a fully owned subsidiary of the confectionery major Mars headquartered in Virginia, USA. Pet food across the world has always been synonymous…
What is communications mix and its role in Marketing?
There are multiple components of a communications mix. The communications mix in marketing comprises of the various ways that a company can communicate with its…
Geographical pricing and its application in Marketing
As the name suggests, geographical pricing is a pricing model where the final price of the product is decided on the basis of the geography…
SWOT Analysis of Motorola Inc
Motorola Inc is a technology and communications company based out of Illinois, USA. The company was started in 1926 by two brothers Paul & Joseph…
What is the Importance of strategy to a Business or an Organization?
A document which is most important to your business or to your organization is the Marketing plan. This marketing or business plan is made after…
SWOT Analysis of Daikin
Daikin Industries Limited an HVAC company that is headquartered in Osaka, Japan is a leading manufacturer of air conditioning solutions for residential, commercial, and industrial…
SWOT analysis of Sainsbury (Updated 2025)
Let’s understand the SWOT Analysis of Sainsbury’s by exploring its strengths, weaknesses, opportunities, and threats. Sainsbury’s, the UK’s second-largest supermarket company, was founded in 1869 and…
What is the Importance of Marketing Mix and why are the 4 P’s important?
There are many Marketing mix articles here on marketing91 and we keep analysing more and more. We also encourage all small business owners and strategy…
SWOT Analysis of Zara (Updated 2025)
Let’s examine Zara’s SWOT analysis, a leading brand in the fast-fashion world, to explore its strengths, weaknesses, opportunities, and threats. Inditex’s well-known fashion brand, Zara,…
SWOT Analysis of Chipotle (Updated 2025)
Let’s explore the SWOT Analysis of Chipotle by understanding its strengths, weaknesses, opportunities, and threats. Chipotle Mexican Grill stands apart in the fast-casual dining business…
SWOT Analysis of Paytm (Updated 2025)
Let’s explore the SWOT Analysis of Paytm by understanding its strengths, weaknesses, opportunities, and threats. Money transfers in India have changed because of Paytm, the…
Channel Conflict: Definition, Types, Levels, Causes & Examples
Channel conflict occurs when two or more channel partners are competing against each other for the same business. Channel conflicts can arise when there are…
What is Sales Prospecting & its role in Sales?
When you want to paint a picture, you have to start with a blank page. Just like that, when you want to make a sale,…
SWOT Analysis of Axe – Axe SWOT analysis
Axe is a brand of Unilever, known as Lynx in the United Kingdom, is a deodorant targeting young male demographic. Axe is a popular brand…
3 levels of Product competition – How companies compete on basis of products?
One of the most common forms of competition, and a factor which brings in more and more competition day by day is Product competition or…
What is Product Design? Definition, History & How to Become a Product Designer
Product design is the process of finding out market opportunities, understanding the problems, creating a product as a solution, and validating that solution with potential…
Marketing Mix of Nordstrom and 7Ps (Updated 2025)
The Marketing mix of Nordstrom analyses the 7Ps of Nordstrom, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Nordstrom. Nordstrom…
How to choose a Market segment? 5 approaches to Choosing a market segment.
Whenever a new business starts, the common question which the business owner faces is “Which segment should you target?”. It is not only about which…
How to segment a Business Market? Steps in Segmenting a business market.
One of the more difficult markets to operate in, the business market is legendary for its bureaucracy and for the time taken in making business decisions or…
Role of Packaging in Marketing and sales of a product
One of the most important elements in the Marketing mix is Promotions. And lately, packaging has become a strong element of the Marketing mix. Some…
Marketing Mix of Maybelline and 4Ps (Updated 2025)
The Marketing mix of Maybelline analyses the 4Ps of Maybelline, which includes the Product, Price, Place, and Promotion of Maybelline. Maybelline’s marketing mix is associated…
Understanding the Product Hierarchy and Examples
Products can be organized in a hierarchy based on their basic components, which shows the relationship between them. The hierarchy includes both essential components and…
Ingredient branding and How to build an Ingredient brand?
Ingredient branding is a wise and crafty way to go about creating a unique brand. A successful ingredient brand has the power to directly influence…
10 tips & tactics for Marketing a luxury brand
There are various types of products in the market running on various marketing strategies. Some of them are penetrative, trying to defeat the competition on…
6 types of Product Mix pricing to push products in the market
The product mix constitutes not only a single product line but all the products within an organization. A company like HUL or P&G or even…
Marketing Mix of Maaza and 4Ps (Updated 2025)
The Marketing mix of Maaza analyses the 4Ps of Maaza, including the Product, Price, Place, and Promotion of Maaza. Maaza is a fruit drink and…
Marketing Mix of M&M’s and 4Ps (Updated 2025)
The Marketing mix of M&M’s analyses the 4Ps of M&M’s, which includes the Product, Price, Place, and Promotion of M&M’s. M&M’s is a subsidiary brand…
SWOT analysis of Lush
Lush Cosmetics is a company that manufactures fresh handmade beauty care, personal care, and cosmetics products. Established in the year 1994 and headquartered in London…
