What Is an Employee? An employee is a person who works for an organization in exchange for compensation. Employees perform various tasks and duties assigned…
Employee Advocacy: Definition, Importance, Types and Examples
What is Employee Advocacy? Employee Advocacy is when employees use their social media platforms to share positive content about their employer. This can be in…
Employee Branding: Definition, Importance & How to Build it?
What Is Employee Branding? Employee branding is the ongoing process of promoting and communicating a company’s employment brand to both current and prospective employees. Its…
Employee Discount: Definition, Types and Examples
What is Employee Discount? An Employee Discount is an exclusive discount offered to employees by their employers and involves a reduction in the price of…
Employee Evaluation: Definition, Template and How to Conduct it?
What is Employee Evaluation? Employee evaluation is a performance review process where employers provide feedback to employees about their performance at work. Employee evaluation is…
Employee Morale: Definition, Importance & How to Improve It?
What is Employee Morale? Employee morale is the overall outlook, attitude, satisfaction, and emotions of employees in the workplace. Employee morale is important because it…
Employee Poaching: Definition, Ethics and Strategies
What is Employee Poaching? Employee poaching is the act of recruiting someone who already works for another company. This can be done by offering the…
How to Calculate Employee Turnover Rate?
What is Employee Turnover Rate? Employee turnover rate is the rate at which employees leave an organization. A high Employee turnover rate can be a…
Who is an Employer? Duties & Responsibilities
Who is an Employer? An employer is a person or organization that hires employees. Employers may be businesses, governments, non-profit organizations, or individuals. An Employer…
Employment: Definition and Meaning in Human Resources
What is Employment? Employment is a connection between two parties, often based on a contract for which work will be paid, in which one party…
Top 10 Largest United States Companies in 2025
In this article, we discuss the largest companies in the United States in 2023. We have done extensive research to get the revenue and Market…
What is Employment Status?
What Is Employment Status? Employment status is the legal classification of a worker which determines their rights and obligations in employment law. The main types…
Employment Verification Letter (With Sample)
What is an Employment Verification Letter? An Employment Verification Letter is a document that confirms an individual’s employment status with a current or former employer….
Corporate-Level Strategy: Definition, Types & Characteristics
What is Corporate-Level Strategy? Corporate-level strategy creates shareholder value through growth and profitability and gives overall direction to the business. Corporate-level strategy is the highest level…
The Five Brand Pillars: Examples and How to Build one?
What are Brand Pillars? Brand pillars are the core values that guide and inform a brand’s identity. They provide a foundation for all of the…
Leveraging Secondary Brand Associations to Build Brand Equity
Leveraging secondary brand associations is a way of associating with another entity or brand to help you build brand equity, expand into new markets, and…
Brand Mascots: Definition, Benefits, Tips and Examples
What is a Brand Mascot? A Brand Mascot is a character that is used to represent a company or product. Brand mascots can be human,…
Brand Packaging: Definition, Steps, Usage & Examples
What is Brand Packaging? Brand packaging is the process of creating and designing the packaging for a brand that includes branding elements such as a…
Brand Hierarchy: Definition, Types, Models and Examples
What Is Brand Hierarchy? Brand hierarchy is the organizational structure of a company’s brand portfolio. It outlines the relationships between a brand’s different elements, and…
The Brand Value Chain
What is a Brand Value Chain? A brand value chain is a framework that helps businesses understand how value is created, delivered, and captured within…
How to Manage Brand Equity?
What is Brand Equity? Brand equity is the brand-perceived value that a company has built up over time. This value is based on positive customer…
The 12 Brand Archetypes Explained with Examples
What are brand archetypes? Brand archetypes are universal symbols or characters that help create a brand identity and convey brand values as a persona. By…
What is a Brand Bible and How to Build One?
What is a Brand Bible? A Brand Bible is the definitive source for a company’s brand design, treatments, and fundamentals. Brand bibles are essential to…
Individual Branding: Definition, Examples, Strategies & Tips
What is Individual Branding? Individual Branding is the process of creating, developing, and promoting a brand identity that is uniquely associated with an individual product…
What is a Brand Deck and How to Build One?
What is a Brand Deck? A brand deck is an overview of your entire brand, typically including visuals such as logos, colors, fonts, and imagery…
13 Amazing Brand Identity Examples
What is Brand Identity? Brand identity is a unique set of characteristics that distinguish one brand from another. Brand identity includes visuals such as logos,…
Points of Difference (POD): Definition, Types and Benefits
What are Points of Difference? Points of difference are the unique characteristics that distinguish a product or service from other competitors in the market. These…
Decision Making: Definition, Types, Importance and Factors
Decision making is a process of identifying and choosing the best option from a set of available alternatives. It is a cognitive process that involves…
What are Branded Keywords and Why they Matter to your Brand?
What are Branded Keywords? Branded keywords are terms that include the branded name (or variation of the brand name) of a company, product, or service….
Brand Knowledge: Definition, Examples, Elements and Importance
What is Brand Knowledge? Brand knowledge is recognizing and understanding the features, benefits, and value of a brand’s products or services. Branding helps customers form…
What is Brand Licensing?
What is Brand Licensing? Brand licensing is the process of renting or leasing an intangible asset such as a brand name, logo, or other elements…
Brand Partnership: Definition, Types, Steps and Tips
What is a Brand Partnership? A brand partnership is a strategic collaboration between two or more companies that mutually benefit by leveraging each other’s strengths…
Warehousing: Definition, Types, Process and Functions
Warehousing is a crucial part of the supply chain process that provides a storage facility. Warehouses are used to store goods and materials, improve the…
Branding Questionnaire: 30 Questions to Build One
What is a Branding Questionnaire? A Branding Questionnaire is an invaluable tool for helping your business define and understand its brand. It asks questions that…
25 Essential Characteristics of an Entrepreneur
Who is an Entrepreneur? An entrepreneur is an individual who starts, organizes, and runs a business to make a profit. They take on financial risks…
Characteristics of Culture
Culture is an integral part of our lives and can be found in every corner of the world. Our own culture reflects our identity, values,…
16 Characteristics of Management
Management is an ongoing process that requires both tangible and intangible forces to help in achieving organizational goals. It involves the use of practical knowledge,…
Difference between Trade discount and Cash discount
What is a Trade Discount? A trade discount is a reduction in the price of a good or service that is offered to a reseller…
Characteristics of Business
Businesses are organizations that engage in economic activities to generate money through the sale of goods and services. Business is an important part of our…
27 Characteristics of Communication
Effective communication is the process of conveyance of a message, in which both the sender and receiver understand each other with clarity. Every occupation advantages…
