Virgin Atlantic is a British Airline founded by the ace businessman Richard Branson. Owned by the Virgin Atlantic Limited, the airline has always been focused…
SWOT analysis of Fab India
Fab India is a popular retail brand based out of India that deals in traditional handloom based clothes that are hand-woven by craftsmen across the…
Marketing Mix of Active Wheel and 4Ps (Updated 2025)
The Marketing mix of Active Wheel analyses the 4Ps of Active Wheel, which includes the Product, Price, Place, and Promotion of Active Wheel. Active Wheel…
Marketing Mix of Victoria’s Secret and 4Ps (Updated 2025)
The Marketing mix of Victoria’s Secret analyses the 4Ps of Victoria’s Secret, including the Product, Price, Place, and Promotions. Victoria’s Secret is an American origin…
Top 16 Amazon Competitors & Alternatives in 2025
Amazon was founded by Jeff Bezos, in the year 1994. It is one of the top e-commerce companies based in Seattle; Washington. Amazon uses the…
Top 12 AWS Competitors & Alternatives in 2025
The top AWS competitors are Microsoft Azure, Google Cloud, Alibaba Cloud, IBM, Oracle, CenturyLink, Rackspace and others. Amazon which ventured as an online bookstore has…
Top 20 Mercedes Competitors & Alternatives in 2025
The top Mercedes Competitors are Audi, BMW, Porsche, Lamborghini, Bugatti, Bentley, Lexus, Ferrari and others. Mercedes Benz is an international automobile company and a division…
Top 13 BBC Competitors & Alternatives in 2025
The top BBC competitors are Turner Broadcasting System (CNN), ITV, Channel 4, Sky PLC, Viacom, UKTV and others. British Broadcasting Corporation (BBC) is a public…
Top 11 Cadbury Competitors & Alternatives in 2025
The top Cadbury competitors are Mars, Hershey’s, Nestle, Kraft Foods, Lindt, Ferrero, Dove and others. Cadbury is a confectionary company that is headquartered in London,…
Importance of Leadership | Why is Leadership Important ?
A leader by definition is a person who leads a group, organization or a country. Leadership being the most influential element of any business has…
SWOT analysis of Maersk
A.P. Moller–Maersk Group popularly known as Maersk is a logistics and transport conglomerate headquartered in Copenhagen, Denmark. With the presence in domains such as transport,…
SWOT analysis of Vans
Vans is a company that makes shoes and other related accessories for skateboarding and snowboarding. The company which targets a young customer group is popular…
Top 15 Accenture Competitors & Alternatives in 2025
The top Accenture competitors are IBM, Deloitte, McKinsey and Company, Price water house coopers, Ernst and Young, KPMG, Capgemini and others. Accenture is one of…
Top Tea Brands in the world in 2025 | Best Chai Brands
An aromatic beverage, tea, is made by pouring hot water on a cultivated shrub, Camellia sameness. Tea contains various health benefits. Tea contains antioxidants, helps…
Top Bottled Water Brands in 2025
Bottled water brands have managed to create a distinct name for themselves in the commercial beverage category because of increasing consumer demand in both developing…
ABC Analysis in Inventory Classification Explained with Examples
Inventory management is a humungous task for all business corporations. For those into manufacturing and retailing, inventory management is a vital business function that determines…
Marketing Mix of Fogg Deodorant and 4Ps (Updated 2025)
The Marketing mix of Fogg Deodorant analyses the 4Ps of Fogg Deodorant, including the Product, Price, Place, and Promotions. Fogg Deodorant is a subsidiary product…
Top 16 eBay Competitors & Alternatives in 2025
The top Ebay competitors are Amazon, Alibaba, Walmart, JD, Priceline, Rakuten, Zalando and others. EBay is ranked position 306 on Forbes with a market Capitalization…
Marketing Mix of Pantene and 4Ps (Updated 2025)
The Marketing mix of Pantene analyses the 4Ps of Pantene, including the Product, Price, Place, and Promotions. Pantene is a subsidiary brand of its parent…
Top 11 Disney Competitors & Alternatives in 2025
The top Disney Competitors are Time Warner Inc.,Fox, Paramount Global, Comcast, Sony, AMC Network, Lionsgate and others. Disney is an American entertainment company that was…
What is Website Conversion?
A website conversion occurs when a visitor to your website completes a desired action, such as signing up for newsletter, social media share, filling out…
Marketing Strategy of Durex
“Durability, Reliability and Excellence” popularly known as Durex is founded in 1915 as The London Rubber Company by LA Jackson which was initially selling imported…
Top 17 Ford Competitors & Alternatives in 2025
The top Ford Competitors are General Motors Company, Toyota Motors, Tata Motors, Hyundai Motors, Honda Motor Company, Tesla Motors and others. The Ford Motor Company…
Marketing Strategy of Eveready
Eveready Industries India Limited (EIIL), the B.M Khaitan Group Company was formed in 1905 as Union Carbide India Ltd. and later in 1993 it became…
Marketing Strategy of Faber Castell
Founded in the year 1761 by Kasper Faber, the brand which resonates itself with the creativity is the largest Pencil Manufacturer worldwide. The German company…
Marketing Strategy of Fair and Lovely
The flagship brand of Hindustan Unilever was introduced in the year 1973, after a research scientist in HUL lab discovered that vitamin B3 could prove…
Target Pricing
How is a selling price for any product calculated? The norm for price calculation in any business is generally like this: Calculate all the costs…
Marketing Strategy of Budweiser
Introduced in 1876 this American Brand is the biggest brand of the Anheuser-Busch InBev. in its portfolio. The Budweiser beers are filtered and are available…
Five Methods and Types of Communication (with Tips)
Communication is a very basic and fundamental process for human beings. However, when a brand wants to communicate with their customers, then communication takes another…
Marketing Strategy of Burberry
The global British Luxury brand Burberry, established in the year 1856 has developed a distinctive craftsmanship, design with innovation in place. Headquartered in London the…
How to conduct a Market Survey?
When a company grows larger, then any changes they make affect the customers. Thus, if a company wants to keep their customers happy, they need…
SWOT Analysis of Tresemme
Tresemme is a leading brand of hair care products sold by the company Godefroy Manufacturing Company headquartered in Missouri, St Louis, USA. The brand which…
Marketing Strategy of Heineken
Established in 1864, the brand Heineken is been operating in more than 170 countries globally. The brewing company Heineken International produces pale lager beer which…
SWOT Analysis of Vicco Turmeric
Vicco Turmeric is an ayurvedic face cream manufactured by Vicco Laboratories which is headquartered in Mumbai. Vicco Laboratories which also manufactures other ayurvedic products like…
Marketing Strategy of Ola Cab
The founder of the Cab aggregator which builds up online Marketplace for Taxi, Bhavish Aggarwal started its entrepreneurial venture in the year 2010 when he…
Marketing Strategy of Ferrari
Founded in 1947 by Enzo Ferrari, the Italian masterpiece has been known for its world-class Sports Car Manufacturing. It is one of the world’s leading…
SWOT Analysis of Gmail
Gmail is an email service owned by Google which robust and works on a wide gamut of devices such as computer, laptops, tablets, IoS, and…
Marketing Strategy of Hard Rock Cafe
The theme-based chain of restaurants; Hard Rock Cafe Inc. was founded way back in 1971 by Isaac Tigrett and Peter Morton in London. Initially, it…
SWOT Analysis of MRF
MRF or the Madras Rubber Factory is a well-known tyre producing company in India. It has soon made itself a multinational company and produces the…
What is Share of Wallet (SOW)? Definition & How to Calculate It
Definition: Share of Wallet is the percentage of total spending an existing customer prefers to do with a particular brand. It’s an important revenue-based marketing…
