Top 16 eBay Competitors & Alternatives in 2025

The top Ebay competitors are Amazon, Alibaba, Walmart, JD, Priceline, Rakuten, Zalando and others. EBay is ranked position 306 on Forbes with a market Capitalization of $22.82 Billion. Founded in the year 1995 in the United States, eBay has its headquarters in San Jose, California, and employees more than 11,600 personnel.

Operating in Internet and Catalog Retail Industry, eBay had sales of around $2.540B in the year 2023 from its various platforms including StubHub and Marketplace among others. It also provides investments, marketing services, and advertising to help develop and sustain commerce on its online and mobile platforms.

Founded by Pierre M. eBay Inc. has won numerous accolades including world best employer, top seller, the best employer in terms of diversity et cetera. It is this global business acumen that makes eBay a favorable market share competitor with the following companies.

Top Ebay Competitors

1) Amazon

• Product Type: E-commerce.
• Industry: Technology.
• Founded: 1994,
• Founder: Jeff Bezos.
• Headquarters: Seattle, Washington, United States.
• Area Served: Worldwide.
• Current CEO: Andy Jassy.
• Revenue: $134.383B (June 30, 2023)
• Market cap: $1374.53B (August 18, 2023)
• Number of employees: 1,541,000 (2022)

Amazon.com Inc is an online retail store that offers services to sellers, content innovators, enterprises, and sellers.

Customers on eBay are served via a retail website that mainly focuses on pricing, product selection, and customer convenience. Its website is designed in such a way that products can be easily sold by the company itself and by third parties.

Amazon gross profit for the quarter ending June 30, 2023 was $65.010B. Amazon net income for the quarter ending June 30, 2023 was $6.750B.

Through Web services, Amazon is able to provide its service to all enterprises and businesses of all sizes. It has its headquarters in Seattle, WA and was founded in the year 1994. Because of its huge market capitalization and its dominance of the online space, without a doubt, Amazon is one of the top eBay Competitors.

2) Alibaba

• Product Type:  E-commerce.
• Industry: Technology.
• Founded: 1999,
• Founder: Jack Ma.
• Headquarters: Hangzhou, China.
• Area Served: Worldwide.
• Current CEO: Daniel Zhang.
• Revenue: $32.292B (June 30, 2023)
• Market cap: $225.99B  (August 22, 2023)
• Number of employees: 235,216 (2023)

Founded in China in the year 1999 and with headquarters in Hangzhou, Alibaba has specialized in the online auction, mobile commerce, E-commerce and online money transfer among other services.

With a market Capitalization of $225.99B, close to 235,216 employees and sales of over $32.292B, Alibaba is one of the largest companies in the world that has made a mark in online shopping, cloud computing, and e-commerce industry.

Alibaba net income for the quarter ending June 30, 2023 was $4.735B. Alibaba gross profit for the quarter ending June 30, 2023 was $12.661B. Alibaba operating income for the quarter ending June 30, 2023 was $6.140B. Alibaba total assets for the quarter ending June 30, 2023 were $245.032B.

Some of its subsidiaries include UCWeb, Ant Financial, Tmall, Alibaba, Guangzhou Evergrande and Lazada among others. The company has always lived up to its slogan of ‘Making it easier to trade anywhere’. With the huge Chinese and Asian market backing it up, Alibaba.com is the topmost Ebay competitors in Asian countries and even in the west.

3) Walmart – Through direct retail and Walmart.com

• Product Type: E-commerce.
• Industry: Retail.
• Founded: 1962,
• Founder: Sam Walton.
• Headquarters: Bentonville, Arkansas, United States.
• Area Served: Worldwide.
• Current CEO: Doug McMillon.
• Revenue: $161.632B (July 31, 2023)
• Market cap: $424.15B (August 21, 2023)
• Number of employees: 2,100,000 (2023)

This is a retail multinational based in the USA that operates grocery stores, supermarkets, and department stores. Owned by the Walton family with a more than 50 percent stake in the business, Walmart employs more than 2.1 million people and made around $161.632 billion in the year 2023 as sales revenue. Some of its subsidiaries include; Jet.com, Sam’s club et cetera.

Walmart has expanded internationally and currently operates approximately 10,500 stores and clubs in 20 countries. Walmart net income for the quarter ending July 31, 2023 was $7.891B. Walmart gross profit for the quarter ending July 31, 2023 was $39.782B. Walmart total assets for the quarter ending July 31, 2023 were $245.053B.

The company operates through; the Walmart US segment that takes care of all operations in the USA, Walmart International for overseas operations and the Sam’s Club that provides special services to members only. The multinational was founded in the year 1962 and has its headquarters in Bentonville, Arkansas. Walmart is an indirect competitor where its offline market is considered but slowly and surely Walmart is establishing a strong presence online and becoming one of the top threats and toughest Ebay Competitors.

4) JD

• Product Type: E-commerce
• Industry:  Retail.
• Founded: 1998,
• Founder: Richard Liu.
• Headquarters: Beijing, China.
• Area Served: Mainland China, Hong Kong, Japan, South Korea, and Southeast Asia.
• Current CEO: Xin Lijun.
• Revenue: $39.708B (June 30, 2023)
• Number of employees: 362,171 (2022)
• Market cap: $46.24B (August 18, 2023)

JD.com was founded in 1998 and has its headquarters in Beijing, China. It specializes in general merchandise products e.g. books, audio-video products, electronics, home appliances, apparel, computers, food et cetera.

As of 2023, JD.com had a market Capitalization of $46.24 billion. JD net income for the quarter ending June 30, 2023 was $0.907B. Net revenues for the second quarter of 2023 were RMB287.9 billion.

JD.com was ranked No. 30 on Forbes’ list of 2022 World’s Best Employers proving JD is regarded as one of the great competitors of eBay.

5) Priceline

• Product Type: Online travel agency.
• Industry: Travel.
• Founded: 1997,
• Founder: Jay S. Walker.
• Headquarters: Norwalk, Connecticut, United States.
• Area Served: Worldwide.
• Current CEO: Brett Keller.

This is an online travel company that also provides accommodation i.e. bed and breakfast, vacation rentals, hostels, hotels, apartments et cetera. Priceline provides its services through; booking.com, rentalcars.com, agoda.com, and KAYAK. KAYAK enables the company’s customers to compare hotel and rental car reservations and airline tickets from different sites.

 The company employs approximately 19,000 personnel. It was founded in the United States in the year 1997 and has its Headquarters in Norwalk, Connecticut.

Other services Priceline is known for include grocery sales, online auction, gasoline and automobile sales.  Though these were terminated in 2002.

6) Rakuten

• Product Type: E-commerce
• Industry: Technology.
• Founded: 1997,
• Founder: Hiroshi Mikitani.
• Headquarters: Tokyo, Japan.
• Area Served: Worldwide.
• Current CEO: Hiroshi Mikitani.
• Revenue:$3.392B (2022)
• Market cap: $8.06B (August 25, 2023)

Operating in Internet and Catalog retail industry, Rakuten Inc. is divided into segments for operational efficiency. I.e. Internet Finance Segment which takes care of electronic money, credit cards, banking, and securities; Internet Services Division that takes care of sales and advertising and the Others Division that mainly deals with telecommunication services

Having been founded in the year 1997, Rakuten. Inc has its headquarters in Tokyo, Japan. Its market Capitalization was $8.06B as at August 25, 2023. Rakuten net income for the quarter ending September 30, 2022 was $-0.587B The company has more than 32,000 employees in China and major cities.

7) Zalando

• Product Type:  E-commerce
• Industry: Retail.
• Founded: 2008,
• Founders: Robert Gentz and David Schneider.
• Headquarters: Berlin, Germany.
• Area Served: 25 European markets.
• Current CEO: Rubin Ritter.
• Revenue: $2.787B (June 30, 2023)
• Market cap: $7.48B (August 25, 2023)
• Number of employees: 16,999 (2022)

Zalando was founded in the year 2008 in Germany as an electronics company though it sell shoes, fashion items e.g. clothing and apparel on its cross-platform.

Zalando net income for the quarter ending June 30, 2023 was $0.062B. Zalando gross profit for the quarter ending June 30, 2023 was $1.131B. Zalando operating income for the quarter ending June 30, 2023 was $0.095B.

Some of its subsidiaries include; KICKZ, Zalando ltd, MORE, the Amae App UG and AG among others

Zalando risks a lot to satisfy its clients with its ‘delivery then payment policy’ and a 100-day return policy.  The two are very attractive to most clients; a reason why the company has competitive advantage

8) Groupon

• Product Type:  E-commerce
• Industry: Retail.
• Founded: 2008, by Andrew Mason, Eric Lefkofsky, and Brad Keywell.
• Founders: Andrew Mason, Eric Lefkofsky, and Brad Keywell.
• Headquarters: Chicago, Illinois, United States.
• Area Served: Worldwide.
• Current CEO: Ariel Erlich.
• Revenue: $129 million(June 30, 2023)
• Market cap: $0.38B (August 25, 2023)
• Number of employees: 2,904 (2022)

Groupon was founded in the year 2008 in the United States. It employs around 2904 people in its Internet and Catalog Retail Industry. As of 2023, its market Cap is $0.38B with a sales value of $129million. Its headquarters is in Chicago, Illinois.

Groupon Quarterly Net Income is $-13 million as of June 30, 2023. Groupon Quarterly Gross Profit is $113 million as of June 30, 2023.

Groupon connects sellers and buyers by offering commodities at a discounted rate. Buyers can access their merchandise directly via the company’s website or through their mobile phone’s app after receiving a confirmation email with the discounted offer. The company is most dominant in the North American markets. Its latest market entry was in Thailand where it was launched in 2012

9) Flipkart (India)

• Product Type:  E-commerce
• Industry:  Retail.
• Founded: 2007, by Sachin Bansal and Binny Bansal.
• Founders: Sachin Bansal and Binny Bansal.
• Headquarters: Bengaluru, Karnataka, India.
• Area Served: India.
• Current CEO: Kalyan Krishnamurthy.
• Revenue: $65 billion (2023)

An e-commerce company in India, Flipkart was founded in 2007 to provide online shopping to customers.

Most of its products trade under the name ‘DigiFlip’. Some of these products include; laptop bags, tablets, memory sticks et cetera.

With its headquarters in Bengaluru, India, Flipkart Limited employs more than 15,000 persons. As of 2023, its revenue was upwards of 65 billion dollars and has subsidiaries in PhonePe, Ekart, Jabong.com and Myntra among others. Some of its acquisitions include; Mime360 (for digital content), we read (for social books), Chakpak (news site) and Letsbuy.com

10) Etsy

• Product Type:  E-commerce
• Industry:  Retail.
• Founded: 2005, by Rob Kalin, Chris Maguire, Haim Schoppik, and Jared Tarbell.
• Founders: Rob Kalin, Chris Maguire, Haim Schoppik, and Jared Tarbell.
• Headquarters: Brooklyn, New York, United States.
• Area Served: Worldwide.
• Current CEO: Josh Silverman
• Revenue: $0.629B(June 30, 2023)
• Market cap: $8.81B (August 25, 2023)
• Number of employees: 2,790 (2022)

This is an e-commerce company that deals with supplies, vintage goods and tailored items in art, jewelry, toys, beauty products et cetera. Listing of goods on the Etsy website attracts a fee of approximately $0.30 per item.

Every year, Etsy enjoys an increasing number of active sellers on the platform. In Q1 2023, Etsy have 7.9 million active seller

Etsy net income for the quarter ending June 30, 2023 was $0.062B. Etsy gross profit for the quarter ending June 30, 2023 was $0.440B. Etsy operating income for the quarter ending June 30, 2023 was $-0.002B

In the same year (2014), the company had around thirty million products advertised on its website; this led to sales revenue of $2 billion dollars; 40 percent of this was generated from the mobile phone platform.  Etsy employs close to one thousand people.

11) Shopify sites

• Product Type: E-commerce.
• Industry: Technology.
• Founded: 2006,
• Founders: Tobias Lütke, Daniel Weinand, and Scott Lake.
• Headquarters: Ottawa, Ontario, Canada.
• Area Served: Worldwide.
• Current CEO: Tobi Lütke.
• Revenue: $1.694B(June 30, 2023)
• Market cap: $70.8B (August 25, 2023)
• Number of employees: 11,600 (2022)

Shopify has its headquarters in Ottawa, Canada.  It employs close to 11,600 people and had revenue of around $1.694B in 2023. According to reports, the company has around 600,000 merchants actively trading on its platform

It was founded in the year 2004 and in 2009 its App store and API platform was launched. The API platform is essential for creating Apps sold in the company’s Shopify Store; with it, Store owners’ can control the online stores from their Android devices.

Shopify net income for the quarter ending June 30, 2023 was $-1.311B. Shopify gross profit for the quarter ending June 30, 2023 was $0.835B.

12) OLX

• Product Type: Online marketplace classifieds.
• Industry: Technology.
• Founded: 2006,
• Founders: Fabrice Grinda and Alec Oxenford.
• Headquarters: Amsterdam, Netherlands.
• Area Served: 40+ countries.
• Current CEO: Igal Rokach.
• Number of employees: 10,000+

Ebay was known to sell second hand items and OLX is completely dominating that space. Like eBay, OLX provides a global market on its platform for buyers. Owned by Naspers, its headquarters are in Amsterdam and it operates in more than 50 countries. In terms of classified Ads, OLX is the online largest company in Poland, Brazil, Ukraine, Bulgaria, and India among other countries. Olx is powered by a team of 10,000+ people, working across 5 continents in offices all around the world.

OLX partnership with Hi5 led to increase in its market share. With close to 70 million hi5 users at the time of partnership (in the year 2009), OLX made customized videos and images that were featured in more than 40 languages and 89 countries.

Founded in the year 2006, the company has more than 10,000 employees

13) Newegg

• Product Type: E-commerce.
• Industry: Technology.
• Founded: 2000, by Fred Chang.
• Founder: Fred Chang.
• Headquarters: City of Industry, California, United States.
• Area Served: Worldwide.
• Current CEO: Anthony Chow.
• Revenue: $1,720 (2022)
• Market cap: $0.41B (August 23, 2023 )
• Number of employees: 1,355 (2022)

Newegg is a leading global online retailer for PC hardware, consumer electronics, gaming peripherals, home appliances, automotive and lifestyle technology. The company was founded in 2001 and is based in the City of Industry, California, near Los Angeles. Newegg also serves businesses’ e-commerce needs with marketing, supply chain, and technical solutions in a single platform. In addition to its retail site, Newegg has introduced several initiatives such as Newegg Logistics, Newegg Now, Newegg online work, and Newegg PC Builder to help streamline order fulfillment, shipment, and returns, and to provide customers with tech commentary and reviews, time-sensitive deals, and online configurators to build custom PCs.

Newegg has cultivated a large and loyal customer base and engages in brand promotion campaigns to further expand and engage with its customers. The company has also built a text-driven AI solution into its website to make shopping for your next PC easier by helping consumers put together a PC based on their description. Newegg is a technology-focused e-commerce company in North America that has a strong presence in the PC hardware and consumer electronics market.

Newegg Commerce Annual Gross Profit in 2022 was $217(Millions of US $). Newegg Commerce Annual Net Income in 2022 was $-57(Millions of US $).

14) Lazada

• Product Type: Online marketplace.
• Industry: E-commerce.
• Founded: 2012, by Maximilian Bittner.
• Founder: Maximilian Bittner.
• Headquarters: Singapore.
• Area Served: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
• Current CEO: James Dong.
• Revenue: 20.6 billion baht (2022)

Lazada Group is an international e-commerce company and one of the largest e-commerce operators in Southeast Asia. Founded in 2012, it is Southeast Asia’s leading eCommerce platform with a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Lazada connects this vast and diverse region through its technology, logistics, and payments capabilities.

Lazada operates through various channels, including Lazada Marketplace and LazMall, and charges sellers a payment fee, which is the cost of payment processing. Lazada boasts the largest assortment of products online, and its app loads faster and has a neater, more organized design than its competitor, Shopee. Lazada University is the exclusive educational program created by Lazada to help sellers excel in their quality from selling over this platform. This assists them in marketing and training e-commerce, helping the overall sector of e-commerce to flourish profoundly.

Other competitors and best alternatives

15) Direct sites

 Refer to those sites that are directly owned by the brand or big retailers like sainbury.com or zara.com. Most of them sell directly from individual sites. It is important to note that most manufacturers and retailers sell their products directly via own sites

16) Other E-commerce sites

A lot of e-commerce sites that offer customized services and products have mushroomed. Most of these sites sell a particular product, unlike eBay that sell almost everything on one site

Thank you for reading our article about online marketplaces.

Liked this post? Check out the complete series on Competitors