People have a lot of misconceptions about success. We often think that earning money is a success, but we need to understand that we strive…
Business Model of Restaurant Explained (with Restaurant SWOT)
Restaurant business model revolves around designing, development, and channelization of an eatery business that prepares and serves food and drinks to the users inside the…
What is Brainwriting and How to Use it (with Steps)?
If traditional brainstorming sessions are not being able to provide you the befitting solutions for any problem or issue, then the brainwriting technique is a…
Cognitive Ability Testing: Definition, Characteristics & Working
Curious to know what is cognitive ability testing? Do you want to know why some of the leaders and psychologists suggest working upon cognitive abilities…
What is a Research Statement and How to Write it
A summary of all the research achievements along with a proposal for future research is called a research statement. Research statement includes both findings as…
What is Research Bias? And How to Minimize it
Bias is a deviation from the truth when collecting data, analyzing the data, interpreting and publishing the data which can you lead to false conclusions….
What is Transactional Analysis Theory? And it’s Usage
Have you ever thought about how you build relationships with others? Was it easy for you to make new friends at your new job, or…
Business Model of Twitter & How Twitter Makes Money Explained
As an American Social Networking and Micro-blogging service, Twitter is a popular and the most utilized social media platform, which was created by Jack Dorsey,…
What is Research Gap? And How to Identify it
The initial step in conducting a study is to identify previously unknown and unexplored parts of research. When you choose such an area, your research…
Business Model of Infosys and its Revenue Model
Founded in the year 1981, Infosys Business Model caters to two industries: IT Services and IT consulting. Headquartered in Bangalore and Karnataka in India, the…
Integrative Negotiation: Definition, Importance and Process
Integrative negotiation is defined as a negotiation strategy that focuses on mutual collaboration to arrive at a common conclusion. It is also known as a…
What is a Research Hypothesis And How to Write it?
A research hypothesis can be defined as a clear, specific and predictive statement that states the possible outcome of a scientific study. The result of…
Job satisfaction: Definition, Key factors and Advantages
What is Job Satisfaction? Job satisfaction is defined as the level of contentedness that an employee has towards his job. It is a positive feeling…
Business Model of WeWork (and How it Makes Money) Explained
The business model of WeWork revolves around being a commercial real estate company that offers shared workspaces for technology services, start-ups, and other types of…
What is Thinking on Your Feet? And How to become better at it
Thinking on your feet or thinking when you are under pressure or making quick decisions whenever a situation arises. It is the quality that one…
The Top 10 Strategy Framework for Businesses Explained
What is Strategy Framework? A strategy framework is defined as a structural method that is utilized to design how an initiative would assist the primary…
Business Model of McDonald’s and How it Makes Money
Being the world’s largest restaurant chain by revenues, the business model of McDonald’s works as an American fast food company channelized via an efficient franchise…
What is Business Storytelling and Why it is Important for Business?
Business storytelling is storytelling with a purpose to establish a professional connection or to achieve a goal. Storytelling is an essential aspect of human life,…
What is Service Excellence? And Why it is Important & excellent
When you go beyond the expectations of your customers and offer an industry-leading experience that truly bowls over them – then such activity is understood…
Probationary Period: Definition, Tips and Advantages
The probationary period is defined as a time given to new employees in an organization to evaluate their suitability for the hired position. It helps…
Business Model of Big Basket and How it Makes Money
Founded in the year 2011, Big Basket Business Model revolves around Online Grocery Delivery Services that deliver grocery goods found in home essentials, convenience stores,…
Self-Disclosure: Meaning, Types, and Importance
Self-disclosure is the process of revealing confidential and personal information about yourself to other people. With the help of self-disclosure, people get to know each…
Oral Communication: Definition, Importance and Examples
Oral communication is the way toward communicating information or thoughts by using words. The incredible oral communication abilities are your pass to accomplishment in the…
What are Research Skills? And Why are they Important?
Research skills are essential to many employers since they help the organisation to develop new products and services, identify the wants and needs of the…
Business Model of Google Pay and How Google Pay Makes Money
Business Model of Google Pay revolves around the adept channelization of digital wallet platform and online payment systems. It powers and processes in-app and tap-to-pay…
Planned Change: Definition, Theories, Effects and Steps
Planned change is defined as the process of preparing the entire organization or at least a significant part of it for new goals or new…
25 Great Advertising Slogans (How to Create One?)
What is an Advertising Slogan? Advertising slogans, also known as taglines, are brief, catchy phrases or sentences used in marketing and advertising campaigns. Their purpose…
What is Authenticity and Why it is Important?
The quality of being authentic in a way that the actions, responses, and behavioral tendencies of an individual are in agreement with his or her…
What is Video Advertising? Definition, Types and Trends
What is Video Advertising? Video advertising is a the concept of advertising a product or service through videos. It refers to the promotional videos that…
Body Language: Meaning, Types and Examples
Positive and effective body language is the most important yet commonly overlooked social skill that can enable you to stand out from the others and…
What is Direct Mail Advertising? Techniques, Do’s and Don’ts Explained
Direct mail advertising can be understood as a type of direct marketing that is channelized using a mail service for delivering marketing materials like brochures,…
Sales Methodology | 11 Types Of Sales Methodology
Sales methodology is an essential element of the sales process, which is the framework, general tactic, and philosophy that guides the salesperson in each step…
Grapevine Communication: Meaning, Types and Importance
Grapevine communication can be understood as an informal network of networks that the workforce utilizes for passing on the information to each other. This type…
What is Career Gaps & How can you Explain it on Your Resume?
Career gaps or employment gaps are particular time-period when a person who is currently seeking a job, was unemployed. This period can range from months…
Leveraging Technology: Meaning, Importance and Examples
Gone are the days when businesses were just on papers and business functions requiring no technology. We are living in an era where the world…
The History of Advertising (With Yearly Timeline)
Advertising is a global phenomenon that has been influencing people’s ways of perceiving things around them for ages. The very first indications of advertising are…
Media Strategy: Meaning, Elements and Types
What is Media Strategy? A media strategy is a plan of action that helps your business reach its target audience and to improve the overall…
What is Operational Excellence and its 10 Core Principles
There is no business in this world that does not require improvement. There is always one or two areas in the business that could be…
What is Project Portfolio? Benefits & Key Terms Explained
Project portfolio term is used for referring to a group of projects and procedures that are chosen, channelized, and managed by any organization. It is…
Perception Management: Definition and Critical Tips
Do you want to add multiplier useful to all your marketing activities? Then perception management can do the magic for you. It differentiates great businesses…
