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Home » Marketing Mix » Marketing Mix of KFC

Marketing Mix of KFC

December 30, 2018 By Hitesh Bhasin Tagged With: Marketing Mix

One of the tastiest fast food chains across the country, KFC or Kentucky fried chicken has come out with products and a marketing mix which is hard to be beaten except for the likes of Mcdonalds. Known to be the biggest rival of Microsoft, KFC is rising in leaps and bounds. The marketing mix of KFC discusses the strength of KFC through its 4P’s.

Table of Contents

  • Product in the Marketing Mix of KFC
  • Price in the Marketing mix of KFC
  • Place in the Marketing mix of KFC
  • Promotions in the Marketing mix of KFC

Product in the Marketing Mix of KFC

  • Streetwise: Veg Snacker, Chicken Snacker, Snack Box, Rizo Rice, Rizo Gravy, Mini Krusher,
  • Snacks: Popcorn Chicken, Hit Wings, Boneless chicken strips
  • Veggie Selection : Veg Snacker, Veg Zinger, Veg Strip with Salsa
  • Toasted Wraps
  • Burger: Veg Zinger, Chicken Zinger, Tower Zinger
  • Box Meal
  • Chicken Delight : Fiery Grilled, Hot and Crispy, Original Recipe
  • Bucket Chicken
  • Signature sides: Corn on the cob,  Coleslaw, Fries
  • Krusher: Frappe, Iced Mochaccino, Iced Kappucino
  • Desserts: Soft wirl, Choamor, Brownie Sundae 

Price in the Marketing mix of KFC

KFC follows both optional pricing and mixed bundling pricing. A consumer can buy dishes from the basic menu and go for add-ons (Optional pricing) and there are combo offers which comprise a mix of items. The pricing of products ranges approximately from 25 Rs. to ~675 Rs. KFC has variety of options in each category, For e.g.: In Bucket, there are menus with 8pcs, 12pcs and also 12pcs variety bucket(Hot & Crispy Original Recipe and Chicken Strips).

Place in the Marketing mix of KFC

Marketing mix of KFC

KFC initially opened its outlets in metros and Tier I cities, now it has gradually moved to Tier II cities where the buying power is one the rise due to rapid urbanization. KFC has its outlets in all major cities and has overtaken Pizza Hut in Quick service restaurants. By the year 2015, KFC is expected to have 500 outlets in India.

Promotions in the Marketing mix of KFC

KFC does promotional activities by offering add-ons to the existing menu, gift coupons, T-shirts, Kids meal etc. KFC promotes its products through LCD displays kept inside its outlets which promotes their products and kindles desires among consumer. India being the country with largest youth population has favored the growth of KFC and it has become the fastest growing fast food chain in India pushing aside McDonalds’ and Pizza Hut.

Also Read Service Marketing Mix

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About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. Dianne Audette says

    I really object to the KFC commercials where the customer accuses the sales person of hitting on his wife. Perhaps you do not know how many men do this in real life. I was a victim of this kind of abuse for many years until my husband died earlier this year. He had no basis for his suspicions, but it is really hard on the victims emotional health, and these commercials really upset me. I hope you will find another way of advertising your product. Thank you.

    Reply
  2. Nathan Devey-Skeete says

    Thanks for the info

    Reply
  3. alankara says

    can you write some marketing articles about Srilankan companies

    Reply
    • Hitesh Bhasin says

      Please name the companies.

      Reply
  4. balqis says

    can you explain what marketing concept that KFC uses? :)

    Reply
    • Hitesh Bhasin says

      It uses the Customer concept of marketing. You can search the same via the search bar on top.

      Reply
  5. Bruce Abrahams says

    I watched a tv ad just now. Wanted to try the product as well. However I no longer buy kfc as the product quality is very inconsistent. Most often dry.

    Reply
  6. Harold Burton says

    I’m making this for dinner tonight I’ll let you know how it turns out. But I looks good anyways.

    Harold Burton

    Reply

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