Marketing Mix Of Taco Bell – Taco Bell Marketing Mix

Taco Bell is an American origin company founded in the year 1962 21^st March by its founder Glen Bell. It is an eating joint associated with the fast-food industry. Taco Bell is a subsidiary brand of its parent company Yum Brands, Inc. It faces competition from numerous companies like

• Subway
• McDonalds
• Dominos
• Pizza Hut
• KFC

Product in the Marketing Mix Of Taco Bell :

At its onset brand started its operations by selling old hot dogs, then hamburgers and later tacos. Currently, Taco Bell is a restaurant chain dealing in fast-food serving a variety of Mexican dishes like tacos, quesadillas, gordita, chalupas, desserts, beverages, burritos and nachos. Its product portfolio includes dishes like

• Fiery Doritos Locos Tacos Supreme
• Grilled Steak soft Taco
• Double Decker Taco
• Fiery Doritos Locos tacos
• Mexican Pizza
• Chalupa Supreme
• Spicy Tostada
• Black Beans and Rice
• Power Menu Burrito-Veggie
• Grande Scrambler Combo
• Gordita Supreme
• Chipotle Chicken Loaded Griller
• Beefy Nacho Griller
• Doubledilla-Steak with Chips & Salsa
• Bean Burrito
• Crunchy Taco Supreme
• Cheese Quesadilla
• Nachos Bellgrande
• Chips and Pico De Gallo
• Chips and Guacamole
• 7-Layer Burrito
• Beefy 5-Layer Burrito
• Cool Ranch Doritos Locos Tacos
• Nachos Supreme
• Smothered Burrito
• Nacho Cheese Doritos Locos Tacos Supreme
• Naked Chicken Chalupa Box
• Mexican Pizza Combo
• Crunchwrap Supreme Combo
• Grilled Breakfast Burrito Fiesta Potato
• Sausage Flatbread Quesadilla
• Breakfast quesadilla Combo

Place in the Marketing Mix Of Taco Bell :

Taco Bell started its operations from American soil and established its headquarters base at Irvine in California. It spread its presence in most parts of United States like California, Ohio, North Carolina and San Francisco. It extended its operations in overseas market to include places like Canada, Cyprus, Australia, Chile, India, Spain, UAE, United Kingdom, Iceland, Greece, Philippines, Mexico, Japan, Singapore, Saudi Arabia, Russia and Poland.

Taco Bell serves nearly two billion customers on annual basis and this has been because of nearly seven thousand restaurants attached with its brand name. More than 80% are operated and owned by the company whereas the rest via licensees and franchisees agreements. Taco Bell is served by a capable workforce of nearly 175,000 employees for direct and indirect dealings with company.

Price in the Marketing Mix Of Taco Bell :

At the end of the fiscal year 2015, estimated revenues of Taco Bell were 1.988 billion dollars. It has targeted every section of society as its potential customer and that includes all age-group because it has products within variable prices for everyone.

Taco Bell offers a healthy menu with high nutrition content. It has adopted a reasonable pricing policy to attract masses so that its food items seem affordable to every buyer. Taco Bell also serves value-added items under Value-menu category as part of its economic pricing system. It helps to increase its customer share by offering them inexpensive items. Taco has implemented several promotional pricing policies to increase its sales volume by offering coupons and discounts as incentives.

Promotion in the Marketing Mix Of Taco Bell :

Taco Bell is a popular brand with high recall and loyalty. It has implemented numerous marketing campaigns to promote its brand and products in the consumer market. Taco Bell has launched advertisements in print and electronic media via newspapers, billboards, television, theatres and magazines and also via social media platforms like Facebook, Twitter and YouTube. In the year 2004 franchisee of Taco Bell gained naming rights and renamed Boise State Pavilion to Taco Bell Arena. In a tie-up with soft-drink Company Mountain Dew, Taco Bell stores earned exclusive rights to sell Baja Blast, a variant of Mountain Dew.

In the year 2009 brand forayed in movie theatre advertising for the first time via music-video commercial. In the year 2009, it became a fast-food partner of NBA and according to the deal signed NBA allowed Taco Bell to advertise on ESPN, TNT, ABC and NBA-themed promotions. As part of its promotional campaign brand launched Dollar Cravings, a value-menu with eleven items priced at one dollar.

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