Marketing91

  • HOME
  • Categories
    • Marketing Management
      • Marketing basics
      • Marketing Articles
      • Careers in Marketing
      • Market Research
      • Retail Marketing
      • Services Marketing
    • Strategy
      • Marketing Strategies
    • Management
    • Branding
    • Small Business
    • Sales & Selling
    • Advertising
  • Online Marketing
    • Blogging
    • Social Media Marketing
    • Search Engine Optimization
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of all Brands
    • SWOT of Brands
    • Brand Competitors
    • Marketing Strategy of Brands
    • Business Models of Brands
  • Videos
Home » Marketing mix articles » Marketing Mix of Zynga – Zynga Marketing Mix

Marketing Mix of Zynga – Zynga Marketing Mix

May 16, 2019 By Hitesh Bhasin Tagged With: Marketing mix articles

Zynga is an interactive and video game developing company that runs its products across the social media platform. Founded in 2007 by Steve Schoettle, Mark Pincus, Eric Schiermeyer and Justin Waldron, the company is headquartered in San Francisco, California USA and employs about 1600 people to help it serve its worldwide market.

After being in existence for just a decade, the company is already raking in billions of dollars in annual revenues. There is no other gaming company that has ever hit the industry with a bang such as Zynga has done. And what is it really that makes Zynga unique from the others?

Marketing Mix of Zynga

Competitors

  • Electronic Arts
  • King Digital Entertainment
  • Dena Co Ltd
  • Nintendo Co Ltd
  • Gameloft SE
  • DeNa
  • Aristocratic Leisure Ltd
  • Activision Blizzard

Table of Contents

  • Product in the Marketing Mix of Zynga :
  • Price in the Marketing Mix of Zynga :
  • Place in the Marketing Mix of Zynga :
  • Promotion in the Marketing Mix of Zynga :
    • Related posts:

Product in the Marketing Mix of Zynga :

Zynga is a leading social game developer having some of the best titles under its belt e.g. FarmVille, Zynga Poker as well as Words with Friends etc. Of all its games, none has been able to attain the calibre of FarmVille. The company offers its games to the users for free. However, there will arise the need to buy some virtual goods that will enhance, accelerate or even extend the gameplay. Such goods are bought by the use of PayPal and credit cards among other services. The Zynga games are designed in such a manner that they can work as stand-alone products on the mobile phone platforms that include Windows phones, Apple iOS as well as on Android. The company’s other products include the licensed board games, mobile apps, Zynga gaming platform as well as online gambling.

Marketing Mix of Zynga

Price in the Marketing Mix of Zynga :

Most of the company’s revenues are generated from the USA, with customers outside the USA contributing less than 40% of the total revenue. Zynga has been able to prove to people what the power of free can do. The company offers its users their products for free and upon their games becoming interesting, they now charge you if in any case, you want your game to be more thrilling.

Also Read  Marketing mix of Victoria’s Secret

Place in the Marketing Mix of Zynga :

Zynga offers its games online for free, with its main platform being Facebook. Its products can also easily be accessed from its website that records about 20 million active daily visits. This translates to about 200 million users per month. Active users are drawn from more than 175 countries in all the continents.

As mentioned earlier, you need an operating system enabled phone or rather Smartphone to be able to access the Zynga products. Alternatively, you can access the games through the company’s website on your PC. Though Facebook is the main social media platform where the games can be hosted, the games can also be found on Google+ and Tencent QQ.

Promotion in the Marketing Mix of Zynga :

Marketing Mix of Zynga 2

Zynga’s mission in itself is promotional enough. The company’s mission statement states that they are “connecting the world via games”. The company makes good use of its already wide customer base to do cross promotion. Its massive audience that’s in excess of three hundred million makes it easy for the company to cross-promote its products. Under this promotion, Zynga runs ads of new games across the top of their already existing games thus making users be aware of a release. This doesn’t not only make the audience aware but also increases the audience interests for the game.

The Zynga community that has been created for users is also a promotion strategy that many users like. Regular players are allowed by the Zynga message boards to discuss tips, talk with fellow players and even share tutorials. This makes the players be more immersed in the game and less likely to leave. Such forums also improve the exposure of Zynga in major search engines thus promoting it even further.

Related posts:

Marketing Mix of FacebookMarketing Mix of Facebook – Facebook Marketing Mix Marketing Mix of BentleyMarketing Mix of Bentley – Bentley Marketing Mix Marketing Mix Of CheeriosMarketing Mix Of Cheerios – Cheerios Marketing Mix Marketing Mix of OracleMarketing Mix of Oracle – Oracle Marketing Mix Marketing Mix of SoftBankMarketing Mix of SoftBank – SoftBank Marketing Mix marketing mix of honda motorsMarketing Mix Honda Motors Marketing Mix of BPCLMarketing Mix of BPCL – BPCL Marketing Mix Marketing Mix of CostcoMarketing Mix Of Costco – Costco Marketing Mix Marketing Mix of BoseMarketing Mix of Bose – Bose Marketing Mix Marketing Mix Of GuinnessMarketing Mix Of Guinness – Guinness Marketing Mix
Also Read  Marketing Mix Of Khaitan Fans - Khaitan Fans Marketing Mix

All Knowledge Banks (Hub Pages)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • What is Benefits Administration? Definition and Steps
  • What is coaching? Different coaching styles
  • What is Corporate Training? Types and benefits
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARN WITH US

  • Course on Market Segmentation
  • Course on Marketing Strategory Models

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2020 Marketing91 All Rights Reserved