Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing Mix » Marketing Mix Of Jell-O – Jell-O Marketing Mix

Marketing Mix Of Jell-O – Jell-O Marketing Mix

December 29, 2018 By Hitesh Bhasin Tagged With: Marketing Mix

Jell-O is a brand in itself and also a registered trademark of its parent company Kraft Foods. It is of American origins and is associated with dessert industry. Jell-O was invented in the year 1897 by its creator Pearle Wait and became famous with taglines like “There’s Always Room for Jell-O”. Jell-o faces competition from a company like “Royal Gelatin” but it actually has rival in the form of other food varieties like the following-

  • Smoothies
  • Greek Yogurt

Table of Contents

  • Product in the Marketing Mix Of Jell-O :
  • Place in the Marketing Mix Of Jell-O :
  • Price in the Marketing Mix Of Jell-O :
  • Promotion in the Marketing Mix Of Jell-O :

Product in the Marketing Mix Of Jell-O :

Jell-O became one of the most popular desserts of America. It is available in powder form and ready-to-eat variety with diversified colour and flavour range. Major ingredients of Jell-O are artificial sweetener or sugar, gelatin in powdered form, food colouring and artificial flavours.

It is generally used in several gelatine desserts like puddings, fruit gels and cream pies. First flavours of Jell-O were raspberry, strawberry, lemon and orange.  In the year 1925, a patent was issued by Jell-O for gelatine dessert that was sugarless and became popular as D-Zerta. In the year 1930, a new flavour lime was introduced. Jell-O is available in several flavours of its products that include-

Gelatin

  • Apricot
  • Lemon
  • Watermelon
  • Grape
  • Blackberry
  • Strawberry
  • Pineapple
  • Orange

Pudding

  • Vanilla
  • Strawberry Crème
  • Pumpkin Spice
  • Pistachio
  • Lemon
  • Flan
  • Double Chocolate
  • Banana Cream
  • Chocolate Fudge
  • Rice Pudding

Marketing Mix Of Jell-O

Place in the Marketing Mix Of Jell-O :

Jell-O started its journey from LeRoy in New York and eventually came to be known as the real home of the product. It is an American product and its production continued at LeRoy until the year 1964 when the manufacturing facility was shifted to Dover in Delaware.

Jell-O changed from a hand-packaged dealing company to a highly mechanised facility. The company also has a manufacturing facility at Mason City in Iowa to produce ready-to-eat pudding cups and gelatine dessert. It has a distribution network that has spread extensively so that its product are easily available in consumer market via discount stores, convenient stores, food stores, supermarkets and hypermarkets.

Price in the Marketing Mix Of Jell-O :

Jell-O is a popular product that is easily accessible in the market.  It is used extensively in several desserts and baked products. Its owner company Kraft Foods has adopted a reasonable pricing policy to make the product pocket-friendly. Jell-O faces stiff competition from several private companies and even product items and hence has decided to adopt a competitive pricing policy to face the demands of its competitors.

It also wants to make further inroads by capturing new market share and maintaining previous customer loyalty. It has now decided to maintain a penetration pricing policy that will help it in improving its last performance in the consumer market. All these steps are possible by keeping the prices affordable and reasonable because it will in due course lead to high sales and greater revenues.

Promotion in the Marketing Mix Of Jell-O :

Marketing Mix Of Jell-O 2

Jell-O is an iconic brand and the company has always emphasised on great advertisement campaigns for product promotion. Its success story is the result of innovative merchandising and smart advertising. During its early years groomed and trained salesman advertised the product in fairs, gatherings, parties and social events. The advertisement has always been a necessary tool for company and with times has included new options from newspapers, magazines and hoardings to radio, television and lately to social media to gain maximum coverage. Kraft Foods have launched a new campaign with tagline Fun Things Up and will highlight pudding and gelatin.

It will be depicting the story of father and son bonding over Jell-O while positioning the Jell-O as a tasty and wholesome product.  A new advertisement portrays endless possibilities with core ingredient Jell-O and this is shown via thirty-five creations of Jell-O.  As part of promotional activities, several recipes are shown via its website to attract new customer base and create further brand visibility. Famous personalities like Bill Cosby, the famous comedian, have been associated with Jell-O making it a popular product.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp

Related posts:

  1. Marketing Mix Of Tang Juice – Tang Juice Marketing Mix
  2. Marketing mix of Banana Republic
  3. Marketing mix of 7Up
  4. Marketing Mix Of Fanta – Fanta Marketing Mix
  5. Marketing Mix Of Mentos – Mentos Marketing Mix
  6. Marketing Mix Of Havmor – Havmor Marketing Mix
  7. Marketing mix of Tesco – Tesco Marketing mix
  8. Marketing mix of Active Wheel
  9. Marketing mix of Amul Ice Cream
  10. Marketing Mix Of Snapple – Snapple Marketing Mix
Marketing91 Courses

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Combined Ratio Formula – Definition and Calculation
  • Days Inventory Outstanding (DIO) – Definition, Formula and Examples
  • Headhunter – Definition, Types and Pros & Cons
  • Churn Rate – Definition, Advantages and Examples
  • Comfort Letter – Definition, Types, Template and Examples
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved