Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing Mix » Marketing Mix Of Mr Muscle – Mr Muscle Marketing Mix

Marketing Mix Of Mr Muscle – Mr Muscle Marketing Mix

March 26, 2019 By Hitesh Bhasin Tagged With: Marketing Mix

Mr. Muscle is a home-care product associated with FMCG sector. It is a disinfectant cleaner in India for floors and kitchen. Mr Muscle is a subsidiary of its parent company C. Johnson & Sons after it purchased Drackett Company from its previous owners Bristol-Myers Squibb in the year 1992. Mr Muscle was developed and manufactured by its then manufacturer Drackett who introduced it for the first time in the consumer market in the year 1986. It faces competition from the following rival brands in several fields related to surface cleaning like-

  • Dazzle
  • Waxco
  • Clean up
  • Pristine
  • Domex
  • Lizol

Table of Contents

  • Product in the Marketing Mix Of Mr. Muscle : 
  • Place in the Marketing Mix Of Mr. Muscle :
  • Price in the Marketing Mix Of Mr. Muscle : 
  • Promotions in the Marketing Mix Of Mr. Muscle :

Product in the Marketing Mix Of Mr. Muscle : 

Mr Muscle is actually a cleaner for hard surfaces. It was introduced as aerosol oven cleaner but with time the company has expanded to include a diversified product range related to surface cleaners. Its product portfolio includes the following-

Toilet

  • Muscle Toilet Power Limescale Destroyer
  • Muscle Toilet power Discs
  • Muscle Advanced Power Bathroom and Toilet Cleaner
  • Muscle Toilet Power Stain Destroyer
  • Muscle Toilet Power Thick Bleach Gel
  • Muscle Toilet Power Strips
  • Muscle Bathroom and Toilet wipes
  • Muscle Bathroom and Toilet Cleaner

Bath

  • Muscle Bathroom and Toilet Wipes
  • Muscle shower Shine
  • Muscle Multi-Task Bathroom

Kitchen

  • Muscle Advanced Power Kitchen Cleaner
  • Muscle Advanced Power Anti-Bac
  • Muscle 5 in 1 Kitchen Cleaner
  • Muscle Advanced Power Window and Glass
  • Muscle Window and Glass Cleaner
  • Muscle Multi-Task Kitchen
  • Muscle Orange Action floor wipes
  • Muscle Oven Cleaner
  • Muscle Kitchen and Bathroom Drain Gel
  • Muscle Kitchen and Bathroom Drain Foamer
  • Muscle Multi-Purpose Kitchen Wipes
  • Muscle All Purpose Cleaner

Marketing Mix Of Mr. Muscle

Place in the Marketing Mix Of Mr. Muscle :

Mr. Muscle was introduced in its country of origin United Kingdom and with time has spread its presence to include several countries in the global market of Africa, Latin America, Asia, Australia and Europe. It is one of the most popular cleaning products in India.

Mr Muscle has a strong distribution channel to transport its products from manufacturing facilities to consumers. It includes the traditional network of wholesaler, distributor and retailer to reach consumers via different channels like supermarket, hypermarket, malls, discount stores, convenience stores and grocery stores.

Price in the Marketing Mix Of Mr. Muscle : 

Mr. Muscle is an established brand that faces stiff competition from several rival brands in the consumer market. It also wanted to make inroads in new markets to gain maximum market share. Mr Muscle has set up a team to gain market perception and to gather detailed information about its own production, marketing, and distribution costs and also about the product prices of rival brands.

After evaluating every aspect it has adopted a competitive pricing policy and set up its product prices a bit less than that of others to gain a competitive advantage in the consumer market. It has maintained reasonable, cost-effective and affordable prices so that it becomes easy for a consumer to buy the product. Mr Muscle has also adopted a promotional pricing and offers incentives like discounts, offers and coupons to increase its sales volume and eventually garner better and larger revenues.

Promotions in the Marketing Mix Of Mr. Muscle :

Marketing Mix Of Mr. Muscle 2

Mr Muscle has adopted several marketing plans to promote its products in the consumer market.  It has launched several ad campaigns that are shown with the help of digital and print media. The company has advertised in local newspapers, popular and prime time channels of television, radio and magazines to gain brand visibility.

Ads have been displayed on hoardings that are placed at popular and populated places so that maximum number of people can connect with it. Mr Muscle has also taken help of social media platforms like Twitter, Instagram, YouTube and Facebook to promote its brand and products. As part of its promotional policy, it announced coupons in several stores so as to gain a significant customer base.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp

Related posts:

  1. Marketing Mix Of Lysol – Lysol Marketing Mix
  2. Marketing Mix of Domex – Domex Marketing Mix
  3. Marketing mix of LIDL
  4. Marketing mix of Banana Republic
  5. Marketing mix of Tesco – Tesco Marketing mix
  6. Marketing mix of Woolworths
  7. Marketing mix of ASDA
  8. Marketing mix of Ikea
  9. Marketing mix of Johnson and johnson – The 4 P’s of J&J
  10. Marketing mix of Clean & Clear
Marketing91 Courses

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Combined Ratio Formula – Definition and Calculation
  • Days Inventory Outstanding (DIO) – Definition, Formula and Examples
  • Headhunter – Definition, Types and Pros & Cons
  • Churn Rate – Definition, Advantages and Examples
  • Comfort Letter – Definition, Types, Template and Examples
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved