Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
    • Strategy
    • Management
    • Advertising
    • Branding
    • Market Research
    • Business
    • Finance
    • Sales
    • Career Guidance
    • Customer Management
    • TOP 10
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
  • Videos
Home » Marketing mix articles » Marketing Mix Of Forever 21 – Forever 21 Marketing Mix

Marketing Mix Of Forever 21 – Forever 21 Marketing Mix

December 22, 2018 By Hitesh Bhasin Tagged With: Marketing mix articles

Forever 21is a private company of American Origins. It was founded in the year 1984 by its founder Do Won Chang, the Korean immigrant. Forever 21 is a retailer chain and associated with fashion and apparel industry. The company has the distinction of being ranked at 5th position in the United States as largest retailer chain. It faces competition from brands like

  • Zara
  • HM
  • Gap Inc
  • Abercrombie & Fitch
  • American Apparel
  • URBN
  • J. Crew

Table of Contents

  • Product in the Marketing Mix Of Forever 21 :
  • Place in the Marketing Mix Of Forever 21 :
  • Price in the Marketing Mix Of Forever 21 :
  • Promotions in the Marketing Mix Of Forever 21 :

Product in the Marketing Mix Of Forever 21 :

Forever 21 is a global company with a diverse range of product portfolio. It sells products like beauty products, accessories and apparel for girls, men and women. Its target customers include adults, kids and even toddlers. Clothing lines include Love 21, XXI Forever and Forever 21. Some of its products include-

Marketing Mix Of Forever 21

Women-

  • Dresses like tunic, t-shirt, party dresses, maxi, midi, mini, daywear and shift
  • Tops like crop, camis, graphic, vests, t-shirts, bodysuits, high necks, check shirts, blouses and kimonos
  • Jumpers and Cardigans include sweatshirts, hoodies, jumper dresses, cropped jumpers, cardigans and jumpers
  • Coats and Jackets section includes faux fur, bomber jackets, parka, dusters, utility jackets, trench coats, blazers, leather look, denim, coats and jackets
  • Jeans like dungarees, flare, mid-rise, low-rise, skinny and bootcut
  • Leggings and trousers section has leggings, joggers, wide leg, tailored and skinny
  • Shorts include denim, tailored and soft
  • Jumpsuits , playsuits and dungarees
  • Skirts include suede, faux leather, denim, a-line, skater, maxi, midi and mini
  • Lingerie like loungewear, robes, slips, pyjamas, briefs and bras

Men-

  • Tops like shirts, polos, vests and t-shirts
  • Hoodies and sweatshirt
  • Jumpers
  • Cardigans
  • Jackets
  • Coats
  • Trousers include joggers and chinos
  • Jeans
  • Shorts
  • Accessories include socks, underwear, beanies, gloves, hats, sunglasses, ties, belts and readers
  • Footwear

Jewellery –

  • Brooches, pins, watches, body jewellery, rings, bracelets, earrings and necklaces like chain and chokers

Footwear-

  • Slipper, sandals, loafers, wedges, heels and boots

Marketing Mix Of Forever 21

Place in the Marketing Mix Of Forever 21 :

Forever 21is an American corporation and started as a store of 900 square foot in Los Angeles. Its headquarters base is in Los Angeles and with time has spread its network in several countries of the globe.  Forever 21 have nearly six hundred retail outlets in Africa, Europe, America, Middle-East and Asia. Some of its important outlets are located in Brazil, United States, Costa Rica, Japan, China, Israel, Malaysia, Bahrain, Germany, United Kingdom, France, Russia, Greece, Australia, South Korea and India. The average size of every outlet is at least thirty-eight thousand square-feet.

Most of the manufacturing plants are located in China as it produces nearly 60% of the total products. In Middle-East Forever 21 has a joint partnership of 50% in its stores but in rest of countries, it has sole ownership. The company has a wide distribution network and includes vendor and supplier manufacturing services and franchise options. This has helped in distributing its products to various outlets with quick results.

Price in the Marketing Mix Of Forever 21 :

Forever 21 is all about meeting the fashion demands of its customers. It caters to the needs of its esteemed customers by supplying quality products at reasonable prices. By the year 2013 revenues of 480 stores were 3.7 billion dollars and it increased to 3.8 billion dollars by the year 2014. Forever 21 is one of the coveted brands because of its pricing policies as well as qualitative products. The company has adopted an economic pricing policy that makes its product pocket-friendly. As the prices are lower than other brands customers prefer purchasing in bulk and this has led to larger sales and revenues for the company.

Promotions in the Marketing Mix Of Forever 21 :

Marketing Mix Of Forever 21 2

Forever 21 has an international presence and in order to maintain the loyalty of its customer’s company has adopted several promotional policies.  It has taken help of social media to create brand awareness through platforms like Instagram, Pinterest, Twitter, Facebook and Blogs. Commercials are shown through both print and electronic media in television, billboards and newspapers. It has an active official website to provide related information that includes offers and incentives offered during the year.

Related posts:

  1. Marketing Mix of Facebook – Facebook Marketing Mix
  2. Marketing Mix of Bentley – Bentley Marketing Mix
  3. Marketing Mix Of Cheerios – Cheerios Marketing Mix
  4. Marketing Mix Honda Motors
  5. Marketing Mix of SoftBank – SoftBank Marketing Mix
  6. Marketing Mix of Oracle – Oracle Marketing Mix
  7. Marketing Mix of BPCL – BPCL Marketing Mix
  8. Marketing Mix Of Costco – Costco Marketing Mix
  9. Marketing Mix of Bose – Bose Marketing Mix
  10. Marketing Mix Of Guinness – Guinness Marketing Mix
Marketing91 Youtube
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Intrapersonal Communication – Definition, Meaning, Types and Forms
  • What is a Follow-up Email and How to write one?
  • Carl Rogers Theory | Rogers Humanistic Theory of Personality
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARN WITH US

  • Course on Market Segmentation
  • Course on Marketing Strategory Models

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2020 Marketing91 All Rights Reserved