Marketing91

  • Home
  • All Tutorials
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Customer Management
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • STP Marketing
      • Services Marketing
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT of Brands
      • Strategies
      • Competitors
      • Lists
    • Management
      • Communication
      • Leadership
      • Decision Making
      • Team Management and Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project & Risk Management
      • Time Management
      • Operations Management
    • Careers
      • Interviews
    • Business
      • Business Models
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy
Home » SWOT of Brands » SWOT Analysis of Harley Davidson

SWOT Analysis of Harley Davidson

January 25, 2020 | By Hitesh Bhasin | Filed Under: SWOT of Brands

Table of Contents

  • Strengths in the SWOT analysis of Harley Davidson
  • Weakness in the SWOT analysis of Harley Davidson
  • Opportunities in the SWOT analysis of Harley Davidson
  • Threats in the SWOT analysis of Harley Davidson

Strengths in the SWOT analysis of Harley Davidson

  1. Cult Brand: Harley Davidson has transformed itself as a cult brand & positioned itself in niche segment of High CC cruiser bikes.
  2. HOG Rallies: Harley has its characteristic rallies of “Harley Owners Group” or HOGS on a continuous basis which involves Harley owners from different parts of the country to interact & experience a different lifestyle.
  3. High Customer Pull: Its distinguished promotional strategies & branding has helped Harley in creating a strong customer thereby having a high TOMA score. (Top of the mind awareness score)
  4. Product Range: With its diversified product range like recently introduced Street 500CC & 750 CC, Harley is trying to solve the ageing problem of the current customer base so as to make it more promising to the younger diaspora.
  5. Loyal Customer Base: With its strong image of quality and ‘freedom’ Harley has crafted its niche position in the market which is also backed by Harley Davidson Merchandising.
  6. Due to a rich heritage and financial stability parent company is on the growing path.

SWOT analysis of Harley Davidson

Weakness in the SWOT analysis of Harley Davidson

  1. Outside U.S Harley Davidson has a manufacturing unit only in India & one assembling plant in Brazil which makes price to the exported countries a bit higher. Also they are dependent on these 3 facilities to fulfill the global demand.
  2. Over-dependence on the U.S market: More than 65% of the revenue is coming from the U.S market. The U.S market has its own limitation in terms of growth. So it’s became more risky for Harley to generate majority of its revenue from U.S.
  3. Suppliers: Relaying on Single/Limited Suppliers can affect the company’s business in long run. As in case of increase in Input cost will lead to increase in operational cost which in course will affect the cost of commodities resulting capacity constraints, lower production, financial distress to suppliers which will ultimately result in delivery delay & customer dissatisfaction.

Opportunities in the SWOT analysis of Harley Davidson

  1. Asian & Europe Markets: The demand in the developing Asian & European nations is increasing for Harley and there are very (rather no) players competing in this segment. Thus, it is a very attractive opportunity for Harley to capture these markets aggressively.
  2. Lower CC bikes: With its own set of loyal & cult followers, it can attract the young customers for whom if it can launch low end heavyweight vehicles (say 350 CC) which will help the company to increase its Customer base.
  3. Women & Young Riders: Harley can use its increased marketing efforts to further increase the customer base by marketing towards untapped segments. For example, in 2000, women riders were purchasing about 15,000 motorcycles per year. In just 5 years, sales to women had jumped to over 30,000 motorcycles per year. In 2006, women accounted for 12% of all bike sales.
Also Read  SWOT Analysis of Vodafone

Threats in the SWOT analysis of Harley Davidson

  1. Myopic Approach: Being market myopic can affect the Harley brand .As its 65% of sales comes from the U.S market, this over dependence can lead to internal distress.
  2. Substitutes: With more & more companies in heavyweight segment going global Like Royal Enfield, Indian Motorcycles, Vector Motorcycles, Triumph Motorcycles, these substitutes with low price offering can affect the overall business of Harley.

Liked this post? Check out the complete series on SWOT

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. SWOT Analysis of Android – Android SWOT Analysis
  2. SWOT Analysis of Chevrolet – Chevrolet SWOT analysis
  3. SWOT Analysis of American Express – AMEX SWOT Analysis
  4. SWOT analysis of Nivea – Nivea SWOT analysis
  5. SWOT Analysis of Sunsilk – Sunsilk SWOT Analysis
  6. SWOT Analysis of DTDC – DTDC SWOT Analysis
  7. SWOT Analysis of Fossil Group
  8. SWOT Analysis of AMD (Advanced Micro Devices)
  9. SWOT Analysis of Peter England
  10. SWOT Analysis of Rado
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Digital Marketing: Definition, Importance, Types, Skills and Tools
  • 9 Characteristics of Quality
  • What is Television Advertising? Characteristics, Types & Examples
  • What is Women Entrepreneurship? Features, Functions and Characteristics
  • Consignment Sales: Definition, Advantages and Disadvantages
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Management
  • Strategy
  • Skills
  • Careers
  • Digital Marketing
  • Business
  • Human Resources
  • Operations Management
  • Marketing News
  • SWOT's
  • Marketing mix's
  • Competitors
  • Strategies
  • Lists
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved