Marketing91

  • HOME
  • Categories
    • Marketing Management
      • Marketing basics
      • Marketing Articles
      • Careers in Marketing
      • Market Research
      • Retail Marketing
      • Services Marketing
    • Strategy
      • Marketing Strategies
    • Management
    • Branding
    • Small Business
    • Sales & Selling
    • Advertising
  • Online Marketing
    • Blogging
    • Social Media Marketing
    • Search Engine Optimization
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of all Brands
    • SWOT of Brands
    • Brand Competitors
    • Marketing Strategy of Brands
    • Business Models of Brands
  • Videos
Home » SWOT articles » SWOT analysis of Pizza Hut

SWOT analysis of Pizza Hut

March 22, 2019 By Hitesh Bhasin Tagged With: SWOT articles

Pizza hut is the top Italian fast food chain in India. This article discusses the SWOT analysis of Pizza hut. The food and beverages business environment in India is ripe as many food franchisee have come in India and people in India have higher disposable income and at the same time have acquired the taste of luxury and variety. Thus fast food chains like Pizza hut are gaining more acceptance and are expanding accordingly.

Table of Contents

  • Strengths in SWOT analysis of Pizza hut
  • Weaknesses in SWOT analysis of Pizza hut
  • Opportunities in SWOT analysis of Pizza hut
  • Threats in SWOT analysis of Pizza hut
    • Related posts:

Strengths in SWOT analysis of Pizza hut

Pizza hut has a Premium positioning in customer’s mind because it was the first entrant to start pizza franchise in India. The promotions and brand equity of pizza hut is better than competitors. Another strength of Pizza hut is the range of Italian food that it has. The pizza and pasta range is excellent and Pizza hut delivers on its promise of having an excellent Italian meal. The food is of high quality and so is the ambiance in any Pizza hut restaurant. Due to its higher prices, it also gets good margins thereby giving Pizza hut an excellent sustainable advantage. The brand has an excellent presence online and offline with Pizza hut delivery giving home delivery and Pizza hut also having an online ordering system for its pizza.

SWOT analysis of Pizza Hut

SWOT analysis of Pizza Hut

Weaknesses in SWOT analysis of Pizza hut

Major weakness of pizza hut is that while maintaining its brand image, pizza hut is losing the turnover that it can generate by being present in B grade towns. If not the fast food chain, than at least Pizza hut delivery, which is pizza huts home delivery franchise should be present in such places. This will ensure that Pizza hut has a high turnover and at the same time it is present far and wide. Another weakness of Pizza hut is that the taste of their pizzas is there since ages and customers recent polls have shown that customers are not satisfied with the same old pizza taste and there is more interest in wider range of pizzas. Thus pizza hut needs to keep inventing.

Also Read  SWOT Analysis of Chanel

Opportunities in SWOT analysis of Pizza hut

The best opportunity for pizza hut is further expansion of the food range. I personally am waiting for a mcspicy type pizza being served in Pizza hut. This will give customers the spicy variety that they want. The same strategy has worked wonders for McDonald’s. Another opportunity is to spread out in select B towns and make their awesome pizza available in these places. Sooner or later Pizza hut has to do that. Same ways, if not the dining experience, Pizza hut delivery can be started so that Pizza hut remains in competition with Dominos.

Threats in SWOT analysis of Pizza hut

Dominos is a single major threat to pizza hut when concerned with pizza or Italian food. Dominos does not have a high quality food variety like pizza hut but Dominos is present in most places where Pizza hut is not. Another threat is the wide options of cuisines which a customer has available today through various food franchisee. McDonald KFC and others are indirect competitors who take away customers regularly from pizza hut. Rising health concern and people being more fitness concerned might also cause a drop in pizza consumption.

Pizza hut needs to be on its toes to survive and thrive in a saturated food franchisee environment like India.

Related posts:

SWOT analysis of Papa johns pizza - 3SWOT analysis of Papa Johns Pizza SWOT analysis of YUMSWOT analysis of YUM Brands SWOT analysis of DominosDominos SWOT analysis – SWOT analysis of Dominos SWOT Analysis of AirbnbSWOT Analysis of Airbnb SWOT Analysis of Bajaj Auto - 2SWOT Analysis of Bajaj Auto SWOT ANALYSIS OF UBER - 3SWOT ANALYSIS OF UBER – UBER SWOT analysis SWOT Analysis of PepsiCoSWOT Analysis of Pepsi – PepsiCo SWOT analysis SWOT Analysis of Chanel - 5SWOT Analysis of Chanel SWOT Analysis of Havells India - 1SWOT Analysis of Havells India – Havells India SWOT Analysis SWOT analysis of taco bellSWOT analysis of taco bell – Taco bell swot
Also Read  The SWOT analysis of volkswagen beetle

All Knowledge Banks (Hub Pages)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)

Comments

  1. Christine says

    Is all of the information you post regarding, “Pizza Hut” true in the U.S.? Or other countries?

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • What is Benefits Administration? Definition and Steps
  • What is coaching? Different coaching styles
  • What is Corporate Training? Types and benefits
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARN WITH US

  • Course on Market Segmentation
  • Course on Marketing Strategory Models

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2020 Marketing91 All Rights Reserved