Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing » 3 ways to get Customer Attention

3 ways to get Customer Attention

March 6, 2018 By Hitesh Bhasin Tagged With: Marketing

As stated in The AIDAS Theory of selling, One of the best ways to get customer attention is to get customer in a receptive state of mind wherein he is at least ready to show interest in your product. The first few minutes of your sales presentation are crucial.

There can be 2 scenarios in gaining customer attention. One where you are going to customer with an appointment and other where you are making a cold call. Gaining customer attention with an appointment is comparatively easier as compared to cold calls where you have to overcome ‘sales resistance’.

Customer attention - 1

One of the key factors which contributes to customer attention is your sales pitch as well as your conversation abilities. The sales person needs to establish good rapport as soon as possible. Thus the sales person can use 3 main techniques to get customer attention

Table of Contents

  • 1) Have a ready sales pitch
  • 2) Try to relax the customer
  • 3) Do not appear too eager

1) Have a ready sales pitch

By a sales pitch i mean you should have an idea of what you are going to speak, along with the normal conversation starters. It shouldn’t be that you have a 500 word speech ready and as soon as you are in front of the customer you start reciting it. A sales pitch should greet the customer, ask him for his free time and then proceed. gauge the customer reception and remember – if the customer is irritable, it is best to postpone your pitch for later or vary it on the spot according to the customers mood.

2) Try to relax the customer

The customer will have expectations from you. Thus having a calm conversation with him, asking him about his business and interests and his future prospects and than later on connecting YOUR product to his vision is important. In this manner the customer slowly relaxes and is more prone to asking questions by himself and if not, than at least he will be open to conversation. You can then lead him onto the product presentation stage and gain his interest.

3) Do not appear too eager

Enthusiasm in sales is important and if you have confidence in your product, your enthusiasm shows. However it is necessary not to appear too eager because eagerness in itself can be a turn off and the customer might lose interest. Your approach towards the customer needs to be in accordance to the customer. Sometimes direct, sometimes subtle. Remember – Shouting gains attention for a minimum time period whereas talking stays in the memory. You therefore need to talk to your customer rather than shout.

Read further – How to gain Customer Interest

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. Customer Centric – Definition, Meaning, Characteristics, Advantages
  2. Customer Analysis
  3. 10 Ways to Build Great Customer Relationships Explained
  4. What is Customer Intimacy?
  5. How To Apologize To A Customer? 10 Tips to Apologize to Customer
  6. What Is Customer Success? Concept, Process, Model and Examples
  7. Customer Perception: Meaning, Importance, Factors and Examples
  8. Customer Development
  9. What is Customer Experience Management and its Importance?
  10. How to Gain Customer Loyalty? 10 Ways To Gain Customer Loyalty

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. Matilda says

    I completly agree with the points you’re making, especially the last one. Desperation is never something you want to project in a sales meeting.

    Reply
  2. Hitesh Bhasin says

    Dear Matilda. Really liked you article. It goes ahead one step and shows measures which you can take for attracting customers

    Reply
  3. ways to gain confidence says

    Very soon this web site will be famous among all
    blogging and site-building people, due to it’s fastidious articles or reviews

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Capital Resource – Definition, Importance and Examples
  • Bond Ratings – How they work and the Agencies involved
  • Bond Market – Definition, History and Types
  • Capital Flight – Definition, Types and Examples
  • Capital Gains Tax – Definition, Strategies and Example
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved