The concept of Customer Intimacy can be defined as the marketing strategy where the company or the supplier of a product or a service, wants to get closer to the customer to understand
Marketing management articles
Marketing of products is done regularly by companies locally. But since ages, foreign products have constantly been introduced in other markets and the sellers or modern-day term would be marketers have tweaked, changed
The Hedgehog Concept was developed by the famous American Business consultant Jim Collins highlighting on the various factors that how a person or a company can attain the pinnacle of success and growth
Scenario Analysis can be defined as the process of estimating the futuristic and expected value of the portfolio after the specific fulcrum of time frame. The entire process of the Scenario Analysis assumes
One of the most profitable industries today is the sports industry. Major sports like cricket, football, tennis, as well as the country-specific favorites like baseball, American football, rugby and so on are followed
The concept of USP Analysis can be defined as the finding out the factors that distinguishes your products offered from the ones of the competitors and helps your brand tailor a unique personality
What is Product Standardization? Product standardization refers to the process of maintaining uniformity and consistency among the different iterations of a particular good or service that are available in different markets. It is
The term market, in marketing, refers to the group of customers or organizations that have an interest in the product, have the ability to buy the product, and are allowed by law to acquire the product.
Different kinds of markets make the global economy. While some sectors like fruits, vegetables, retail, etc form a perfectly competitive market, some other industries like telecommunication form an oligopoly market. There is also
Geodemographic segmentation is supremely essential in marketing. It is, in fact, the very first stage in the ensuring that you are able to market your products well. In very simple terms, without any
There are various strategies which can be used by companies to gain market share and acquire new customers. Suthe ch strategies are known to give a “Competitive advantage” to the company. One of
Whenever you watch a TV reality show, I am sure that you must have noticed the anchors announce a series of names or at least one company name as soon as the show
Human beings are social animals and are shaped by their relationship with other people. The self-identity of a person is affected by the ways in which they interact with other members of society.
Definition of Marketing Ethics Marketing Ethics can be defined as the set of guidelines and the area of applied ethics that acts as a guiding light behind the operations and regulations of marketing.
It has been theorized that human beings learn from observing and imitating others. People can learn new behaviors even without motor reproduction or direct reinforcement. Learning is a cognitive process that occurs in
People generally assume that the greater the number of people employed to carry out a particular task, the better. The collective effort will prove to be more efficient than individual effort. There are