Today’s market has become more customer-centric than it was ever before. Gone are the days when products used to define the markets. Now it’s the…
What is Customer Intimacy?
Customer intimacy is a type of customer-centric business practice that businesses use to learn as much as possible about existing & potential customers as well…
How to create a Customer Profile?
A Customer profile is the ideal image of the target audience which the brand has in its mind. It is similar to buyer persona but…
Customer Perception: Meaning, Importance, Factors and Examples
Marketing can get complicated and intricate at times. It is because of the complexity of the human brain and the way it functions. Customers are…
7 Advantages of giving Good Customer Service
One of the reasons good businesses become great is because of the loyalty they command from their customers. This loyalty ensures that the customers stay…
How to build, streamline and enhance your CRM for best customer service?
Customer expectations are rising nearly as fast as new technology is being developed that promises to raise them even further. Forbes is calling 2016 the…
How to segment or differentiate between brand loyal customers?
Brand loyalty is a principle studied in depth by all major companies. In fact, in segments like FMCG and medicine, brand loyalty goes a long…
Why customer reviews and recommendations are most important nowadays?
Word of mouth has gained immense popularity nowadays. The simple reason for this is that there is so much advertising and so many options that…
Customer empowerment and the rising power of consumers
Most customers have an opinion of how a product should be or how a company should work. In the past decades, no one listened to…
Internal Customers – Definition, Examples and Characteristics
Definition: An internal customer is defined as a customer who works in the organization and does not pay for using the company’s product or service….
Customer orientation
A customer orientation approach means that the company gives a lot of importance to the customer and is a customer oriented company. Such companies make…
How to make Customers Do the Marketing for You?
In today’s highly competitive world, it’s more important than ever before to take advantage of every possible marketing scheme. Since the advent of the Internet,…
5 steps to setup better customer service process in your organization
The only way to know that a customer is dissatisfied with your service is when the customer contacts the company about their dissatisfaction, or when…
Customer desire
Once the customer is interested in your product, you need to see to it that he has actual desire towards your product, desire which will…
How to maintain customer interest
Customer interest is crucial to the sales process. Gaining attention can be done in the initial stages but interest in the product needs to be…
3 ways to get Customer Attention
As stated in The AIDAS Theory of selling, One of the best ways to get customer attention is to get customer in a receptive state…
Customer to business model of marketing
In a consumer-driven era, there is a new concept catching hold of the market – customer to business (C2B) model. It is diametrically opposed to…
Customer perceived value, CPV
Customer perceived value (CPV) is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
9 tips for achieving customer satisfaction
A business runs as long as it has customers and it becomes successful when its customers repeatedly come back. Companies seek to increase their revenue…
Customer loyalty ladder and how to use it to target customers
There are two facts about customer acquisition and customer retention most commonly referred to in the marketing world. It takes at least 30 times as…
Customer satisfaction questionnaire – Usage in feedback and idea generation
Customer satisfaction questionnaires are part of the qualitative research, usually conducted by companies to assess customer’s desires, perceived opinions and needs. They are the most…
How to get repeat business from customers
All managers and business owners know that repeat business is half the cost of attracting new customers. There are millions of dollars spent every year by brands…
Customer complaints & how to handle them
Typical customer complaints will involve the customer calling the company and telling you about a product or service which is not performing as per expected…
Customer Analysis
Customer analysis is a way of analyzing and using customer data while strategizing an organization’s business plan. Customer analysis is a key element of customer…
Customer Profitablity Analysis
Customer profitability analysis is best conducted with a technique known as Activity based costing or ABC analysis. Customer profitability analysis helps the company understand the…
Modern Customer oriented organizational chart
The importance of customers as well as the dissemination of information over time has caused customers to reach the top of the organizational pyramid. This…
Customer life cycle explained in 7 steps
Customer life cycle management is a challenging and yet interesting topic for most marketers. It is challenging, because the strategy for each sector is different,…
Offering financial benefits for customer retention
There are two financial benefits which a firm can offer for customer retention. First would be frequency programs (FP) and the other is club marketing…
Customer Concept
The Customer concept is a 4 stage model which shows how the organization can achieve growth by capturing and retaining its customers. The customer concept…
4 features which build customer value
What do your customers value in your product? This is a question asked by many people. If you know the answer, you are a very…
Three strategies for customer retention
Customer retention generally works on the 80-20 principle wherein 80% of your business may be contributed through 20% of your business. Thus it becomes very…
Building structural ties for customer retention
Customer retention mainly means that the customer should be ready to repurchase the brand. In such scenarios, structural ties with the customer can ensure that…
How to reduce customer defection and bring down defection rate?
It is a known fact that one of the variables which hit’s the bottom line of all established companies hard is the customer defection rate….
What is Customer Equity? Components of Customer Equity
Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In…
Customer Driven Organization
Business today has taken a whole new direction where competition has become stiffer, and margins have become smaller. Success currently not only depends on technological…
How to use your customer database
A customer database is generally used by companies which have repeat buyers, which go through regular updates, give repeated services or for cross selling different…
4 elementary ways to measure customer satisfaction
There are several ways to measure customer satisfaction. However, some methods are elementary and can be applied to any business format, be it a large…
Customer lifetime value
Customer retention is quite dependent on the customer lifetime value. In layman terms, customer lifetime value tells us what would be the profits from a…
Cost of Lost Customers
Customer retention is very important for a company if it wants to grow and reach its apex. However, many of these companies also lose customers…
Customer Development
Customer development is defined as the part of the Lean Startup methodology used to understand the problem and determine whether or not a solution would…
