Many of us want to start a part time business with our full time job so that we can have a better bank balance. However,…
Target Market: Definition, Strategies and How to find one?
A target market refers to a specific group of potential customers that you aim to sell your services to. This group is usually a subset…
Movie Marketing – The next big thing
Gone are those days when handbills, wall paintings, posters, and hand painted board signs were the most prominent ways for marketing a movie. Actors never…
What is Customer Development?
Customer development is a framework businesses use for deciding whether a product can fulfill the specific needs of the target customers. It is a component…
SWOT Analysis of Facebook (Updated 2025)
Let’s explore the Swot analysis of Facebook, a global social networking giant, by understanding its strengths, weaknesses, opportunities, and threats. Facebook, created in 2004, has…
Customer Value Proposition
A customer value proposition is the sum total of benefits or values a vendor promises to a customer. These value additions can range from monetary…
Intensive growth
What is Intensive Growth? Intensive growth is when a firm grows by expanding its product line or its market reach. Thus, if a firm introduces…
Marketing Mix of Costa Coffee and 4Ps (Updated 2025)
The Marketing mix of Costa Coffee analyses the 4Ps of Costa Coffee, which include the Product, Price, Place, and Promotion of Costa Coffee. What Café…
Marketing Mix of Reliance Industries and 7Ps (Updated 2025)
The Marketing mix of Reliance Industries analyses the 7Ps of Reliance Industries, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
SWOT of Maruti Ecco
Ecco from Maruti Suzuki is a successful vehicle after the recovery from its versa!! The SWOT of Maruti Ecco discusses the strengths, weaknesses, opportunities and…
PlayStation Marketing Mix and 4Ps (Updated 2025)
The Marketing mix of PlayStation analyses the 4Ps of PlayStation, including the Product, Price, Place, and Promotions. The PlayStation marketing mix has helped the brand…
SWOT Analysis of Pizza Hut (Updated 2025)
Let’s explore the SWOT Analysis of Pizza Hut by understanding its strengths, weaknesses, opportunities, and threats. Yum-owned Pizza Hut Pizza brands have grown from a…
Product Management – Example, Types and Career
To be effective in product management, you must comprehensively grasp the customer’s requirements and guarantee that the product fulfills them. Good communication skills and strategic…
Market follower strategies
The rule of business is that when you are a market leader, there are definitely going to be market followers. Many companies come out with…
Marketing Mix of Sunfeast and 4Ps (Updated 2025)
The Marketing mix of Sunfeast analyses the 4Ps of Sunfeast, including the Product, Price, Place, and Promotions. In 2003, ITC stepped into manufacturing biscuits and…
Marketing Mix of Pizza Hut and 7Ps (Updated 2025)
The Marketing mix of Pizza Hut analyses the 7Ps of Pizza Hut, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Counter-Marketing – A Demarketing Tactic with Examples, Strategies & FAQs
Counter-marketing is a form of marketing that works to counteract certain types of marketing and advertising campaigns. This type of marketing is usually used when…
The GE McKinsey Matrix – Nine Box Matrix
The GE McKinsey matrix is a product portfolio analysis matrix. When you have a complex product portfolio, then it is difficult for you to take…
Marketing mix of Citibank and 7Ps (Updated 2025)
The Marketing mix of Citibank analyses the 7Ps of Citibank, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Citibank. Founded…
What is a Successful Product Development Strategy? Definition, Examples, & Stages
Definition: A Product Development Strategy is a systematic plan that outlines how a company can create new products or improve existing ones, ensuring they meet…
6 important factors in planning
There have been companies which have failed because of improper planning and poor implementation. Imagine yourself walking blindly in a room which has nails kept…
4 Organizational units involved in marketing strategy
In general, it is only the top management that makes a final decision regarding the implementation of a particular marketing strategy. However, in doing so,…
Marketing Mix of Nestle and 4Ps (Updated 2025)
The Marketing mix of Nestle analyses the 4Ps of Nestle, which includes the Product, Price, Place, and Promotion of Nestle. The Nestle marketing mix framework…
What is Indirect Marketing? Types, Examples & How to Use It
Indirect marketing is more in-your-face than running a TV ad or billboard. Instead, it’s a more subtle, softer approach to reaching potential customers. This strategy…
Extended Marketing Mix
The extended marketing mix, commonly known as the 7Ps, is a collection of seven marketing aspects designed to work together to achieve a marketing strategy’s…
Rolex Marketing Mix and 4Ps (Updated 2025)
The Marketing mix of Rolex analyses the 4Ps of Rolex, including the Product, Price, Place, and Promotions. Rolex’s marketing mix has created an all-inclusive framework…
Role of strategic planning in an organization
Strategic planning is needed in any company which has a single product or even multiple products with many strategic business units. The reason for strategic…
Direct marketing – Definition, Types, Steps and Examples
What Is Direct Marketing? Direct marketing is a type of marketing and advertising where organizations communicate directly to customers through various channels, including brochures, email,…
Marketing Mix of Asian Paints and 4Ps (Updated 2025)
The Marketing mix of Asian Paints analyses the 4Ps of Asian Paints, including the Product, Price, Place, and Promotions. Asian Paints is an Indian public…
Cooperative Marketing: Inexpensive & Underused Marketing Tool
Cooperative marketing involves multiple company partners working together to achieve shared or distinct goals. This technique is most effective for linked businesses because they may…
Marketing Mix of Hewlett Packard and 7Ps (Updated 2025)
The Marketing mix of Hewlett-Packard analyses the 7Ps of Hewlett-Packard, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Hewlett-Packard. Hewlett-Packard…
Product market expansion grid
The product market expansion grid was specified by the Ansoff’s matrix. The product market expansion grid is used for planning by a company when the company…
Marketing Mix of Ipad and 4Ps (Updated 2025)
The Marketing mix of Ipad analyses the 4Ps of Ipad, which includes the Product, Price, Place, and Promotion of Ipad. The international company Apple Inc….
Five levels of Customer Satisfaction
Customer is king. This idiom has been repeated time and time again by each and every company. In the new world this actually stands true….
Marketing Mix of FedEx and 7Ps (Updated 2025)
The Marketing mix of FedEx analyses the 7Ps of FedEx, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of FedEx. FedEx…
Marketing Mix of ICICI Bank and 7Ps (Updated 2025)
The Marketing mix of ICICI Bank analyses the 7Ps of ICICI Bank, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
11 different Types of pricing and when to use them
The marketing mix is a very important concept of marketing which involves the 4 main elements i.e people, promotion, place and price. However, the second most important…
What is Defensive Marketing? A Comprehensive Guide to Protect Your Brand
Businesses frequently use defensive marketing methods as an effective marketing tool to protect their market share and anticipate potential new competition. This technique is critical…
Positioning by Competition
In todays increasingly competitive world, you cannot ignore the competition. The strategy of Positioning by competition therefore keeps the competition as a benchmark and devises…
Marketing Mix of State Bank of India and 7Ps (Updated 2025)
The Marketing mix of State Bank of India analyses the 7Ps of State Bank of India, which includes the Product, Price, Place, Promotion, People, Physical…
