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What is Internal Marketing? Definition, Importance & Internal Communications Trends for 2024
Internal marketing is the internal promotion of a company’s mission, goals, products, and services with the employees and staff members to help employees understand the…
Characteristics of Services and Their Examples
Characteristics of services are fluctuating demand, intangibility, inseparability, heterogeneity, or variability, pricing of services, service quality is not statistically measurable, perishability, user participation, lack of…
People in the marketing mix – The 5th P of marketing mix
Though added later to the marketing mix, People are one of the most important elements ever of the marketing mix today. This is mainly because…
Porter’s Value Chain Analysis – Value Chain of Porter
Michael Porter’s Value chain concept is one of the most valued concept in today’s market because the Value chain tells us how we can differentiate…
What are Specialty Products? A Complete How-To Guide
Specialty Products are the cream of the crop of consumer goods. Whether it’s a rare vintage wine or an exotic spice, or a luxury watch,…
What is Geographic Segmentation? Examples and Steps
One of the most basic forms of market segmentation, Geographic segmentation divides the market based on the units of geography – such as location, languages used and…
What is Product portfolio management ?
Definition of Product Portfolio Management Product Portfolio can be defined as the compilation of products and services offered by the company to the target market….
Samsung Marketing Mix and 4Ps (Updated 2023)
The Marketing mix of Samsung analyses the 4Ps of Samsung, including the Product, Price, Place, and Promotions. The Samsung marketing mix has been at the…
Holistic Marketing Concept
Holistic marketing involves integrating all marketing channels and departments within a company to create a seamless and cohesive customer experience and improve overall success. It…
Mass Market – Definition of Mass market and explanation
A broad market with high sales and a vast number of end users is referred to as the mass market. Mass markets are present in…
SWOT analysis of WALT DISNEY (Updated 2024)
Let’s explore the SWOT Analysis of WALT DISNEY by understanding its strengths, weaknesses, opportunities, and threats. Walt and Roy O. Disney began a modest animation…
What is Marketing Myopia? Definition, Examples, and How to Avoid It
Marketing myopia happens when businesses concentrate on short-term advantages over long-term objectives and client needs, risking relevance and growth. To avoid this, companies must prioritize…
What are the needs, wants and demands of marketing?
Marketing serves customers, and each customer has different needs, wants, and demands for themselves. Differentiating them is the marketer’s responsibility. In summary, needs are items…
Marketing Mix of Sula Wines and 4Ps (Updated 2024)
The Marketing mix of Sula wines analyses the 4Ps of Sula wines, including Product, Price, Place, and Promotions. India is a country located on the…
