Definition Organisational commitment is described as the psychological attachment of an employee for the company he works. It plays a crucial role in assessing the…
Visual Merchandising – Definition, Elements, Objectives
Retailers use different strategies and methods to attract customers and to boost their sales. Visual merchandising is one of those methods that are used by…
Market Space – Definition, Meaning, Characteristics, Components
The market space in marketing is defined as a virtual market place in the commercial world, where the limitations of physical boundaries are not applicable….
Premium Pricing – Definition, Strategy And Market Advantages
Pricing of a product plays an essential role in deciding the value of a product in the market. Companies use different pricing strategies to introduce…
Production Planning – Definition, Objectives, Need, Types, Importance
Definition Production planning is defined as the planning of production models in an organization or an industry. To serve different customers, it makes use of…
What is a Pyramid Scheme? Meaning and Examples
A business model that recruits members with the promise of payments for recruiting other members in the same scheme is called a pyramid scheme. As…
22 Types of Incentives – Financial And Non-Financial
In the competitive business era, companies do everything possible to stay ahead in business. Incentives are also an essential part of their efforts. The success…
Soft Launch Vs. Hard Launch – Goals and Intentions
A soft launch is a step that is taken to release a service, app, product or any business before the actual release or full start…
What is Rural Marketing? Features, Challenges, Potential and Examples
Rural marketing is the practice of applying the various principles and strategies of marketing to the rural markets. Rural marketing is pretty similar to conventional…
Advertising Appeals: Definition and 15 Types
What are Advertising Appeals? Advertising appeals in Marketing are strategies for grabbing the attention of people to persuade them to purchase your product or service….
What is Direct-to-Consumer? DTC Marketing Model Explained
Direct-to-consumer or D2C business model is when you sell your products and services directly to your end consumers without selling them via a wholesaler, retailer,…
Horizontal Communication – Definition, Meaning, Types, Features
Horizontal Communication happens when in an organization, communication and flow of messages occur amongst teams, groups or individuals who are at the same hierarchical level….
Intermodal Transportation: Definition, Meaning, Types, Advantages
Definition Intermodal transportation is defined as a method or system where multiple modes of transportation are used to transport passengers as well as freight. This…
Business Logistics – Definition and Importance
Definition Business logistics is a group of activities that involves storage and movement of products or information from the source from where raw materials are…
Gestalt Theory – Principles, History, Features and Applications
While thinking about any objects or analyzing any thought processes, human beings generally do not just focus on every single element, but they consider things…
Impression Management – Meaning, Examples,Tactics and Strategies
Definition Impression management is defined as a process where someone or other tries to influence the decision, opinion or observation of others about something or…
What is Competency Management? Benefits and Challenges
Definition Competency management is a process to manage and develop the skills of an employee. It identifies essential abilities that are needed to improve performance…
Functional level Strategy: Definition, Examples And Variables
Definition Functional service strategy can be defined as the everyday strategy which is formulated to help in the application of business and corporate-level strategies. Usually,…
Salesmanship – Definition, Importance and Types
The term salesmanship is mainly used for the sale of goods at a personal level. However, it should not be confused with personal selling. Selling…
Self Employment – Definition, Types And Advantages
Self Employment is a state of working in which the individual works for oneself rather than working for any specific employer. If you are a…
What is Sales Volume? Definition and Data Calculation
Sales volume is defined as the number of units sold during a specific accounting period. For example, if a company sold 100 strips of medicine…
Chain Of Command Definition, Levels, Features, Advantages
Managing and running an organisation is a challenging job. It requires a team of people to create discipline in an organisation and to get desired…
What is Sales Cycle? 7 Stages Of Sales Cycle
The sales cycle is defined as a process through which companies pass while selling a product or a service to a customer. It includes all…
What is Transportation Planning? Meaning, Objectives Importance,
Transportation planning is defined as a process for moving goods and human beings and sometimes even animals to their destination. It is referred to as…
What is Buzz Marketing? Tips, Types, and Examples
Buzz marketing is a strategy that involves creating a hilarious, distinctive, and provocative advertising campaign or event and enlisting influencers to promote it. Its goal…
Subcontracting Definition – Why should you hire Subcontracters?
Subcontracting is defined as a practice of outsourcing a part of a task to another party who is known as a subcontractor through a contract….
Work Sampling – Definition, Meaning and Usage
Work-sampling is defined as a technique for determining and predicting the total or the proportion of the time consumed by a specified activity. It is…
What is a Brand Portfolio? Meaning and Examples
A brand portfolio is known as the leading brand of a company that covers all other brands or companies operated by a company. A large…
What is Subliminal Perception? Definition and Meaning
Subliminal perception is defined as a concept where it is easy to achieve mind control without actual or conscious awareness. It is generally referred to…
What is Sales Call? Definition, meaning, Types and Planning
Definition: Sales Call is the face-to-face meeting between the Salesperson or seller and the prospect or the customer to generate business by the mode of discussion….
What is Company Profile? Definition, Meaning, Importance
Company profile is defined as a professional introduction aimed at capturing the attention of the reader and inform him about the company succinctly. It is…
8 Popular Training Methods and their Advantages
Training is defined as an organized process that helps people to learn skills and knowledge for a particular purpose. It is a basic concept that…
Business Model of Quora : How Does Quora Make Money?
A startup, which began on June 2009, and changed the way the world deals with queries they have and questions that go unanswered is Quora….
Business Model of SpaceX – How does SpaceX make money?
Space Exploration Technologies Corp. also is known as Space X, one of the most significant and celebrated companies of the US in the recent times…
Importance of Communication and its Benefits in a Workplace
Effective communication is a soft skill that is in high demand all around the world. It is a two-way pervasive process of exchanging information and…
What is Concept Testing for Products? Definition and Objectives
Concept testing is an excellent mechanism through which any company can identify the feasibility of its product, service, design, or marketing in the target market…
Glocalization: Definition, Examples and Advantages
What is Glocalization? Glocalization is a combination of globalization and localization, wherein the products and services of a company are produced globally but are modified…
What is Internal Environment? Definition and Key Factors
Definition: Internal environment is the set of conditions, factors, or components within an organization that affects how it functions and carries out its operations, and…
What is Landed Cost? Definition, Types and Calculation
Landed cost is a significant term for companies that are involved in importing business. Those businesses need to maintain small costs to ensure their profitability…
Industry Life Cycle – Stages Of Industry
Definition The Industry life cycle denotes the evolution of the industry from the different stages it has to go through based on the characteristics of…
