The art of closing a sale is a skill that separates the good from the great in the world of sales. Understanding how to close…
6 Advantages of Segmentation
A company cannot devise a market strategy without market segmentation. Imagine that you became a teacher one day. And the only thing your employer told…
Which market segment should you target?
There is a very generic approach which can be used to decide which market segment you want to target. These approaches are – Mass Marketing,…
Difference between Segmentation Targeting and Positioning
One of the first principles of Marketing management is segmentation targeting and positioning also known as STP. However, all the three concepts are so parallel to…
7 simple reasons that justify the importance of planning
Importance of Planning The importance of plannings cannot be overemphasized for an organization or even for an individual. From the start of a small business,…
Promotions in Marketing – Marketing promotions
What is Marketing Promotion? Marketing promotion is the inclusion of various activities and strategies that companies use to market their products or services. It can…
Customer desire
Once the customer is interested in your product, you need to see to it that he has actual desire towards your product, desire which will…
What is Celebrity Marketing? Types, Careers and Examples
Celebrity marketing uses famous people to sell products and services. Celebrity endorsements help companies reach more people, increase sales, and build brand awareness. Popular celebrity…
Celebrity Endorsement – Definition, Overview and List of Top 10 Endorsements
What is Celebrity Endorsement? A celebrity endorsement is when a famous person (A celebrity) uses their fame or social status to help promote a product,…
Marketing Mix of Nissan and 4Ps (Updated 2025)
The Marketing mix of Nissan analyses the 4Ps of Nissan, which includes the Product, Price, Place and Promotion of Nissan. Car manufacturing has a vast…
How to maintain customer interest
Customer interest is crucial to the sales process. Gaining attention can be done in the initial stages but interest in the product needs to be…
What is Situation Analysis? Definition, Importance & Examples
At the heart of any successful marketing campaign lies a thorough understanding of the current situation. A situation analysis follows a systematic process to collect…
AIDAS theory of selling
AIDAS stands for Attention, Interest, Desire, Action, and Satisfaction. The AIDAS model states that a prospect goes through five different stages before finally responding satisfactorily…
10 Steps to Get Customer Attention
Customer attention is a scenario in which potential or existing customers pay extra attention to a certain product or activity. This heightened awareness can be…
Service Channels: Definition, Options and Scope
Service channels are the different channels or mediums that are used to carry out business transactions or channel interactions during a customer journey. Businesses nowadays…
Marketing Mix of HDFC and 7Ps (Updated 2025)
The Marketing mix of HDFC analyses the 7Ps of HDFC, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of HDFC. Housing…
What is brand image and its importance to an organization?
Today’s generation is quite impressionable and hence in order to enhance their personality, or to meet social standards, they gravitate towards branded products that are…
What are Reverse Flow Channels and its examples?
One of the traditional methods of channel distribution is when the company manufactures a product, it goes through the channel and reaches the end consumer….
Channel Levels – Consumer and industrial marketing channels
Channel levels consist of consumer marketing channels or the industrial marketing channels. A factor common among both channel levels is that both include the producer…
Marketing Mix of Jaguar and 4Ps (Updated 2025)
The Marketing mix of Jaguar analyses the 4Ps of Jaguar, which includes the Product, Price, Place, and Promotion of Jaguar. Jaguar is a renowned luxury…
What is Cause-Related Marketing? Best Examples to Learn How It Works
Cause-related marketing involves a non-profit and a business or corporation supporting a philanthropic or social cause. This joint effort helps the company connect with the…
5 reasons pricing strategy is increasing in importance
Your Pricing strategy and the price of your product is one of the most important factors influencing decision making. This can be explained with a…
What is Consumer-to-Business C2B? Complete Guide with Definition & Examples for 2025
The digital age has dynamically transformed the way we interact and do business. Notably, a ‘Consumer-to-Business’ model is gaining substantial prominence. In this paradigm, consumers…
Value Networks – Definition, Categories, Types, Example
A Value Network is an essential part of any successful organization. It allows for collaboration between individuals and departments to create value for the company…
How to decide your segmentation strategy? And which segment to target?
There are various market segmentation strategies which an entrepreneur can use for their products. In fact, the whole concept of entrepreneurship is many a times…
Marketing Mix of Bata and 4Ps (Updated 2025)
The Marketing mix of Bata analyses the 4Ps of Bata’s marketing strategy, which includes the Product, Price, Place, and Promotion of Bata. Bata is a…
Buyer Seller Dyads
In a business setting, buyers and sellers alike often interact whenever they carry out or intend to conduct a particular interaction as a way of…
What are the 4 Cs of Marketing? How to Use Them
The 4 Cs of marketing (customer, cost, convenience, and communication) are a modern, customer-oriented version of the traditional 4 Ps (product, price, place, and promotion)….
Customer perceived value, CPV
Customer perceived value (CPV) is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
What is Product Placement? Examples and Types
Product placement, or embedded marketing, is a marketing strategy that involves mentioning a particular brand or product within another work, such as a film or…
SWOT Analysis of LG – LG SWOT Analysis (Updated 2025)
Let’s explore the SWOT Analysis of LG by understanding its strengths, weaknesses, opportunities, and threats. LG is a big name in the consumer electronics sector,…
Functions of channel members
There are numerous functions of channel members. All of these function utilize scarce resources of the organization. Furthermore, these functions can be better performed through…
9 tips for achieving customer satisfaction
A business runs as long as it has customers and it becomes successful when its customers repeatedly come back. Companies seek to increase their revenue…
Image differentiation
Image differentiation A person responds differently to company and brand images. Identity comprises the ways that a company aims to identify or position itself or…
What is a Marketing Channel? Definition, Types and Importance
What is a Marketing Channel? A marketing channel is a network of individuals, businesses, and processes that work together to move products from the production…
Marketing Strategy of Colgate – Colgate Marketing Strategy
One of the top brands of the world and the leading brand in Oral hygiene, Colgate is known for its dominance for the past few…
Marketing Mix of Britannia and 4Ps
The Marketing mix of Britannia analyses the 4Ps of Britannia’s marketing strategy, which includes the Product, Price, Place, and Promotion of Britannia Industries Limited (BIL),…
What is Customer Loyalty Ladder and how to use it to Target Customers?
In today’s competitive market, businesses strive to climb the “Customer Loyalty Ladder”. This concept is more than just a marketing strategy; it’s a journey towards…
Colgate Marketing Mix and 4Ps (Updated 2025)
The Marketing mix of Colgate analyses the 4Ps of Colgate, including the Product, Price, Place, and Promotions. The Colgate marketing mix framework helps create effective…
SWOT Analysis of Adlabs
Strengths in the SWOT analysis of Adlabs • Fame Adlabs is the pioneer of multiplex theaters in India. Weekend specialty food counters serve delicacies that are…
