Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing Mix » Marketing mix of Colgate – Colgate marketing mix

Marketing mix of Colgate – Colgate marketing mix

December 21, 2018 By Hitesh Bhasin Tagged With: Marketing Mix

William Colgate, in the city of New York, founded Colgate, an international brand, in the year 1806. Although the company started its products range with candles, starch and soaps, but presently the brand is associated with products relating to oral care like toothpaste and mouthwash. The establishment has the distinction of offering products in more than two hundred countries around the world and at present, the brand occupies the number one position in India.

Colgate has become a household name that helps in fighting germs and bad breath in order to continue a thorough oral care. The brand has been able to gain the trust of millions of buyers by providing high quality products at reasonable and affordable prices. Although, it faces stiff competition from other brands but this healthy competition helps them to improve their own products to maintain their number one position in the market. Some of its chief competitors are

  • Close Up
  • Pepsodent
  • Dabur

Marketing mix of Colgate - 1

Product in the Marketing mix of Colgate

Brand Colgate deals in various products relating to oral hygiene care. Besides its normal variants used by every genre, it has also launched special products for kids. The product kitty includes Colgate toothbrush with bristles that are soft and reachable at every nook and corner of the mouth to fight tooth decay and germs. Colgate toothpowder and mouthwash is one of the very common products of this brand as they both relate to a different section of the customers. The mouthwash makes the mouth feel fresher.

The Colgate toothpaste comprises abrasive materials like fluoride that help in scrubbing the plaque away from the teeth and polishes the surface by removing the food stains. Presently, thirteen variants of the toothpaste are available in the market that provides protection from cavities, prevention of gingivitis and plaque, longer duration of fresh breath, controlling of tartar, and whitening of teeth, strengthening of enamel and sensitivity relief.  Some of the various Colgate toothpaste products are-

  • Colgate Total Advanced Whitening
  • Colgate Total Advanced Clean
  • Colgate Advanced Fresh Gel
  • Colgate 2 in 1 Oxygen Whitening
  • Colgate 2 in 1 Icy Blast
  • Colgate 2 in 1 Kids Strawberry
  • Colgate Regular
  • Colgate Tartar Control Toothpaste
  • Colgate Total
  • Colgate Active Salt

Place in the Marketing mix of Colgate

Colgate has always encouraged a strategy that is unique and different so that it stands out. This helps in creating a new consumer base and in maintaining the interests of the previous customers. The distribution channel of its products includes manufacturer and from there a quick dispatch to wholesaler and then the retailer and lastly to the consumers.

The marketing strategy emphasizes on quick delivery and easy availability to the consumer. The brand has had deals with even dental association that helps in promoting its products. The dentists and the numerous medical stores have become its chief suppliers along with the numerous departmental stores, co-operative stores, kirana stores and retail shops. The products are accessible at every part of the country including rural, semi urban and urban market.

Nowadays, the online market has also helped the company to reach various customers successfully. The company’s official website along with other online shopping portals provides the products with a single click of the finger. Customers do not have to waste their time by going to various shopping centers.

Price in the Marketing mix of Colgate

Colgate has positioned its toothpaste as its mainstream product and has highlighted all its other oral care products around it. The company has decided on a competitive pricing policy to combat its various competitors. The prices are at a similar range or at a slightly higher range than other products. It plays with the purchaser psychology to its advantage by portraying that its products have a longer duration and far-reaching effects on the oral care of the patrons.

As numerous dentists also recommend the product, the extra costs do not feel a burden to the buyer. In order to meet the needs of various sections of the society the prices are different for dissimilar products. For instance, a Visiblewhite toothpaste costs much more than a Max fresh toothpaste as it provides some extra whitening along with the basic oral care regime. To maintain its customer base the prices are adjusted in such a way that the consumers do not feel the burden of it.

The products are available in various pack sizes like 50g, 100g, 200g, 500g, and in combo packs so that the deals look attractive to the customers. Sometimes the prices are constant but consumers receive added benefits like extra quantity of product or in some cases another Colgate product with the main product. This helps in maintaining the sales figure and generating the revenues. The company has advisors who keep a constant watch on the market and continuously are revising the pricing policy to maintain its hold on the consumers.

Promotion in the Marketing mix of Colgate

In order to meet the wants and needs of all its consumers successfully the brand Colgate has opted for innovative schemes and attractive packing strategies. The standard color red is now being associated with Colgate and hence the brand capitalizes on this easy familiarity with its products.   They have also benefitted hugely from successful in-store arrangements.

For promoting the sales of its products, the company has encouraged various advertising policies showcased through the digital media like television, radio and the print media like the magazines, newspapers and through numerous billboards and hoardings. Internet has also become a favorite marketing tool for both the buyer and the seller, thus helping in earning revenues.

The company has its own dynamic website titled “Colgate World of Care” that helps in providing all the product related information to the interested parties. The details also include the various offers and discounts currently offered by the company.

In order to maintain a personal one to one relation with the consumers the brand has a social networking media page on MySpace, Twitter and Facebook where the consumers are encouraged to share their experiences.

Various discounted coupons are available in different newspapers and at the official Colgate website to increase its sale figures. The brand has roped in numerous celebrities at various intervals to make its products more visible. Its brand ambassadors include film stars like Lara Dutta, Kareena Kapoor Khan, Sonam Kapoor and Priyanka Chopra.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. Marketing Mix Of Close Up – Close Up Marketing Mix
  2. Marketing mix of Hindustan Unilever – HUL Marketing mix
  3. Marketing mix of Garnier – Garnier marketing mix
  4. Marketing mix of Johnson and johnson – The 4 P’s of J&J
  5. Marketing mix of L’oreal – L’oreal marketing mix
  6. Marketing mix of Ariel – Ariel marketing mix
  7. Marketing mix of Acer – Acer marketing mix
  8. Marketing mix of Banana Republic
  9. Marketing mix of Bajaj – Bajaj marketing mix
  10. Marketing mix of Gillette – Gillette marketing mix

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. Afifa Aziz says

    I want to ask that how can we reposition any toothpaste like MEDICAM toothpaste?? Repositioning is something which i feel very difficult to do? i need ur help regarding the repositioning of Medicam toothpaste as it is my assignment also and i really need help

    Reply
    • Hitesh Bhasin says

      Yes. Repositioning is very difficult. Here is an article on the same – https://www.marketing91.com/repositioning/

      Reply
      • Afifa Aziz says

        Thank you for ur prompt response

  2. Gaurav paul says

    I need to start business with Colgate Brand

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Bond Yield – Definition, Types and Calculations
  • Capital Gain – Definition, Strategies and Examples
  • Board of Trustees Vs. Board of Directors
  • Board of Governors – Definition, Roles and Responsibilities
  • Capital Budgeting – Definition, Methods and Objectives
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved