The Marketing mix of Cadbury Oreo analyses the 4Ps of Cadbury Oreo, including the Product, Price, Place, and Promotions. Cadbury is a subsidiary of its parent company Mondelez International. It is associated with the food industry and was founded in 1824 by its founder, John Cadbury. This confectionery company is of British origin and is ranked as the second largest in the world. Mondelez International is currently the owner company of Cadbury and Oreo, and it has merged the two products, Cadbury and Oreo, to offer healthy and yummy products. It faces competition from the following-
- Parle Hide n seek
- ITC Sunfeast Sandwich Biscuits
- Britannia Bourbon
About Cadbury Oreo
- Type: Cookie
- Industry: Food and beverage
- Founded: 2012
- Founder: Mondelez International
- Headquarters: Deerfield, Illinois, United States
- Area served: Worldwide
- Key people: Dirk Van de Put (Chairman) and Dirk Van de Put (CEO)
- Number of employees: 100,000+
Table of Contents
Cadbury Oreo Product Strategy
Cadbury Oreo, a collaboration between Cadbury and the Oreo brand, combines both strengths to create a unique product mix.
The new Product Mix of Cadbury Oreo in 2023 is as follows (Source).
- Chocolate Bars with Oreo Pieces: Cadbury chocolate bars incorporate crunchy Oreo cookie pieces, blending the creaminess of Cadbury chocolate with the distinctive taste of Oreo cookies.
- Cadbury Oreo Biscuits: A twist on the classic Oreo cookie, these biscuits have the traditional Oreo cream filling sandwiched between chocolate-flavored Cadbury biscuits.
- Oreo Flavored Dairy Milk Blocks: Larger blocks of Dairy Milk chocolate infused with Oreo pieces, ideal for sharing or as a treat over a more extended period.
- Cadbury Oreo Eggs: Especially popular during Easter, Cadbury chocolate eggs are filled with a creamy and crunchy Oreo filling.
- Cadbury Oreo Bites: Small, bite-sized pieces of Cadbury chocolate filled with Oreo cream and cookie pieces, perfect for snacking.
- Ice Cream and Desserts: The collaboration extends to frozen desserts, offering ice creams and other frozen treats that combine Cadbury chocolate and Oreo flavors.
The Cadbury Oreo product mix is designed to appeal to both Cadbury chocolate lovers and Oreo fans, offering new twists on classic flavors. This range is trendy among younger consumers and those seeking a novel snack experience.
Cadbury Oreo Place Strategy
Cadbury has spread its product presence to nearly fifty countries worldwide and operates in overseas markets via its headquarters at Uxbridge in London. It started its operations in Birmingham in the United Kingdom and has captured several overseas markets like the United Kingdom, the United States, India, Ireland, Australia, Canada, and New Zealand.
Its production and manufacturing facilities are in Brazil, India, and China. Its leading production site is at Bournville. Cadbury has manufacturing facilities in Induri, Thane, Baddi, Bangalore, Hyderabad, and Malanpur in India, with its head office in Mumbai and sales offices in Chennai, Kolkata, Mumbai, and New Delhi.
Cadbury’s Oreo has decided to use its parent company’s distribution network to distribute its product items successfully. The company follows the age-old system that includes the products being transferred from manufacturing facilities by C&F agents to distributors, retailers, and customers.
The products are readily available in the consumer market in grocery stores, corner shops, malls, hypermarkets, supermarkets, food bazaars, amusement parks, theaters, corner shops, and café.
Here’s the place strategy of Cadbury Oreo
- Supermarkets and Grocery Stores: Cadbury Oreo products are widely available in supermarkets and grocery stores, ensuring easy accessibility for a broad consumer base. This extensive distribution in mainstream retail outlets is crucial for reaching diverse shoppers.
- Convenience Stores and Gas Stations: The brand strategically places its products in convenience stores and gas stations. These locations cater to impulse buyers and consumers looking for quick, on-the-go snack options.
- Online Retail Platforms: Recognizing the growing trend of online shopping, Cadbury Oreo products are available through e-commerce platforms. This approach widens their reach and provides convenience for customers who prefer to shop online.
- International Markets: Cadbury Oreo leverages the global presence of both Cadbury and Oreo to distribute products in international markets. This global strategy allows them to tap into various consumer preferences and expand their market share.
- Specialty Stores and Kiosks: In some regions, Cadbury Oreo products are found in specialty snack stores, candy shops, and kiosks in malls and airports. These locations target specific consumer segments like travelers and those frequenting entertainment venues.
Cadbury Oreo Pricing Strategy
With its partnership, Cadbury’s Oreo is looking to recruit new customers and penetrate further markets. Its target includes children and adults who are quality-conscious. The company has positioned itself as the number one selling brand and has adopted a mid-premium pricing policy for its product items. As it offers qualitative goods, it is sure of its customer loyalty and has successfully managed mid-premium pricing.
The brand also wants to venture into further markets and has adopted a penetration pricing policy. As it is a high-quality product, it generally has targeted customers from urban cities. Quality-conscious people do not have a problem with its prices, and hence, the brand has successfully generated high revenue figures.
Cadbury Oreo’s pricing strategy is an integral part of its market positioning, blending the premium perception of Cadbury chocolate with the popular appeal of Oreo cookies. Here’s how this strategy unfolds:
- Competitive and Affordable Pricing: Cadbury Oreo products are priced competitively to align with similar snack and confectionery items in the market. This approach ensures that the products are affordable and attractive to a broad consumer base, from families to young adults.
- Psychological Pricing: The brand often employs psychological pricing tactics, such as setting prices slightly below a whole number (e.g., $2.99 instead of $3.00). This strategy is designed to make the products appear more affordable, encouraging impulse purchases.
- Premium Positioning: While maintaining competitive pricing, Cadbury Oreo also leans towards a premium pricing model in certain products to reflect the combined value and quality association of both Cadbury and Oreo brands. This approach appeals to consumers willing to pay a little extra for a unique blend of two popular flavors.
- Promotional Pricing: The brand uses promotional pricing strategies, including limited-time discounts, bundle offers, and special packaging at reduced prices. These promotions are particularly effective during festive seasons, new product launches, or marketing campaigns, driving sales and enhancing brand visibility.
- Market-Based Pricing: Recognizing the diverse economic conditions of its global market, Cadbury Oreo adopts market-based pricing. Prices may vary in countries or regions based on purchasing power, local competition, and distribution costs.
- Pack Size Variations: Offering products in various pack sizes at different price points caters to different consumer needs and budgets. This strategy allows flexibility for consumers, whether they seek a small, affordable treat or a larger pack for sharing.
Through the marketing mix of these strategies, Cadbury Oreo successfully navigates the balance between affordability, perceived value, and profitability, ensuring its appeal in the competitive confectionery and snack market.
Cadbury Oreo Promotion Strategy
Cadbury’s Oreo partnership has launched aggressive marketing campaigns that include in-store advertising tools and activities, out-of-home advertising, digital advertising, and PR activities. The company has paid particular emphasis on creating world-class ad campaigns. The brand is trying to forge a lasting connection with its customers and is determined to develop and launch meaningful ads.
It has taken the help of every advertising tool at its disposal. It has launched ad campaigns via print media, visual media, and digital media in newspapers, magazines, leaflets, hoardings, billboards, radio, television, and even sides of vehicles. The company has focused primarily on television and advertises via every channel at national and local levels. Cadbury’s Oreo has utilized electronic media via audio and videos to garner brand awareness.
It recognizes the positive impact of social media platforms and advertises heavily on visual media via its Facebook page, YouTube, and official website. Point-of-purchase displays and product placement are important factors that help attract customers to its shelves. The brand has allotted special salespersons who are trained to offer assistance immediately.
Cadbury’s Oreo participates in events to interact with its customers directly. It organizes small-scale interaction points at malls, schools, or amusement parks to engage its customers through social media. The company realizes the importance of sponsoring community activities and encourages its employees to participate in community affairs.
In India, the company has launched an advertising scheme under which an Oreo togetherness Bus will travel across cities like Mysore, Kolkata, Hyderabad, Lucknow, Pune, Ahmedabad, Bangalore, Mumbai, and New Delhi to create positive brand awareness for new customers.
Some Recent Video ads and Print ads for Cadbury Oreo are:
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