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Home » Management » 7 simple reasons that justify the importance of planning

7 simple reasons that justify the importance of planning

December 9, 2019 By Hitesh Bhasin Tagged With: Management

Table of Contents

  • Importance of Planning
  • 1) Better position
  • 2) Progress
  • 3) Decision making
  • 4) Flexibility
  • 5) Integrated approach
  • 6) Evaluation and control
  • 7) Achieving Desired Results
    • Thus, planning is important to an organization because

Importance of Planning

The importance of plannings cannot be overemphasized for an organization or even for an individual. From the start of a small business, to managing a large business, from starting your own career, to the last stages of your working life, planning will be the most important tool that you use in marketing. Here are 7 reasons justifying the importance of plannings.

1) Better position

Whenever you plan, you plan to succeed. Thus, it is not a surprise that planning will eventually lead you to have better success and achieve a better position in the market, be it a brand or a product. Any of your goals can have more chances of success with proper planning.

Importance of Plannings - 1

2) Progress

If you are planning to succeed, the plan will include your progress as well as the best pathway to achieve the goal. The management of the organization always keeps goals for itself which it wants to achieve. These goals, and the subsequent planning, will always lead to the progress of the organization. The progress of the organization is the reason that planning is important for the management.

3) Decision making

Whenever you make a marketing plan, you know what you want to achieve in a given time frame. At the same time, you are clear what the future holds for you and what is the ultimate goal. This ultimate goal, which has been decided by planning, makes your decision making more efficient and more ‘to the point’. This is because you know that how a decision will affect your plan in the long term and whether or not, this decision will help you in achieving your goals. Thus, because planning helps you decide short term and long term goals, it helps you make decisions faster.

4) Flexibility

The importance of plannings increases in an organization where stability has not been observed. These are typical traits of a newly formed organization, or an organization which is trying to rebuild itself. These organizations do not have a standard strategy. Thus, when these organizations plan ahead, they have the flexibility to adjust the growth of the organization if any unseen events happen. So, tomorrow if a competitor launches a new product, you have an answer already in the pipeline in your plan. Because of this reason, you will not panic, but instead you will just pay attention to the execution of your plans.

5) Integrated approach

Planning brings the organization together. The importance of plannings also lies in its holistic approach. Although you might make plans for different departments within the same organization, however all the departments together are trying to achieve a desired objective. Unity will always lead to success and hence, the integrated approach which planning imparts to an organization is ultimately very important.

6) Evaluation and control

One of the best things about planning is that it can be done in the board room. Thus, whenever you plan things, you know what are the results expected. However, you always keep a tab on the planning, so that you can at anytime refer to the plan and find our whether you are on track or not. For example – your plan is to increase the sales to 2000 units this year. This means you need to sell 500 units a quarter. However, if you are at 400 units, then you need to evaluate the options to increase sale. At the same time, if the growth is large and you are at 700 units, then you need to boost manufacturing. Thus, the importance of plannings is seen when we know which factors to observe to evaluate and control the plan.

7) Achieving Desired Results

Planning important, because through progress, an integrated approach, flexibility, and all of the other points mentioned above, planning ultimately helps the organization reach a desired, economically viable and profitable objective. If the plan is implemented correctly, the results will always be desirable by the organization.

The end of the implementation of one marketing plan, is immediately followed by the implementation of another marketing plan, the process of which starts immediately with a different objective in mind.

Thus, planning is important to an organization because

it gives a steady growth and prepares the organization for a desired future.

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About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. Sanjay says

    Explanations were crisp and clear. Particularly the examples provided in the article is easy understandable and helps to get the idea of Marketing Plan. Thanks a lot for this valuable article.

    Reply
  2. RISHI says

    Thanks a lot it was very nicely explain in the simplest possible manner.

    Reply
  3. Precious Mmeso says

    Thanks for this great piece of content

    Reply
  4. Sylviah Kyasiimire says

    This is great fun and enjoyable.most especially when am reading.

    Reply
  5. Tumie says

    This was indeed valuable and concise

    Reply
  6. Charley Gihiala says

    Thank you for explaining this a bit clearer.

    Reply
  7. Missly says

    Thanks a lot I understood this better than what I was thought in the lecture room.

    Reply
  8. KEBBA says

    I REALLY ENJOY THIS WONDERFUL EXPLANATION, MAY ALLAH BLESS YOU WITH MORE WISDOM.

    Reply
  9. Noko says

    wow!! the explanations given is splendid

    Reply
  10. ahimbisibwe laban says

    so great ‘ it is a good information i have seen sofa

    Reply
  11. Derah says

    Thanks a lot. This was indeed helpful

    Reply
  12. sonia says

    thanks this was very helpful

    Reply
  13. tafadzwa masarira says

    that was good

    Reply

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