Research skills are essential to many employers since they help the organisation to develop new products and services, identify the wants and needs of the…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What is Authenticity and Why it is Important?
The quality of being authentic in a way that the actions, responses, and behavioral tendencies of an individual are in agreement with his or her…
What is Video Advertising? Definition, Types and Trends
What is Video Advertising? Video advertising is a the concept of advertising a product or service through videos. It refers to the promotional videos that…
What is Direct Mail Advertising? Techniques, Do’s and Don’ts Explained
Direct mail advertising can be understood as a type of direct marketing that is channelized using a mail service for delivering marketing materials like brochures,…
Sales Methodology | 11 Types Of Sales Methodology
Sales methodology is an essential element of the sales process, which is the framework, general tactic, and philosophy that guides the salesperson in each step…
The History of Advertising (With Yearly Timeline)
Advertising is a global phenomenon that has been influencing people’s ways of perceiving things around them for ages. The very first indications of advertising are…
Questionnaire: Definition, Characteristics & Advantages
Research plays a crucial role in the success of a business. Companies opt for different types of research methods to collect information, as a business…
How to Manage your Sales Team Effectively?
In the beginning, one person can perform all the duties alone, such as sales manager, sales director, and salesperson. But when a company grows, one…
5 Steps to Set Sales Goals – Types and Examples Included
Sales goals are the objectives that should be achieved to complete sales targets or as a part of sales targets. Numbers are a part of…
Difference Between B2C Sales and B2B Sales
B2C sales refer to Business to Consumer sales, which is the models in which the businesses target individual customers. Sales representatives are the best examples…
10 Reasons you Need Sales Experience and How to get it
Working in sales is one of the hardest jobs. It requires persistence, mental toughness, and an ability to take on everything that comes your way,…
What is PR Crisis? Recent PR Disaster Examples to Learn PR Management in 2026
PR crisis is a public relations nightmare that can cause serious damage to a company’s reputation. It includes any scandal or controversy, ranging from social…
Strategic brand management – Process, Importance and Strategy Examples
Strategic brand management is the process of building, measuring, and managing brand equity, brand recognition, and presence to boost revenue and accomplish long-term business objectives….
11 Creative Coca Cola Advertising Examples and Popular Campaigns
Coca-Cola being an American corporation, manufacturer, marketer, and retailer of non-alcoholic beverage concentrates and syrups, offers more than 350 brands in over 200 countries, along…
Public Service Advertising | Meaning and Examples
When advertising companies work with non-profit organizations to come up with some Public Service Announcements (PSAs) intended to convince ad audiences to opt for healthy…
Research and Development – Meaning and Types
Research and Development commonly abbreviated as R & D is a process with the help of which a company functions to gain new knowledge. It…
How to write a Research Question? Types and Tips
A question answered with the help of a research project is called a research question. It is essential for both qualitative and quantitative research to…
Sales Leadership – Habits And Skills Of Effective Sales leader
There is immense importance of leadership in sales jobs. Most of the salespeople who are successful attribute their success to their sales leaders. Good leadership…
12 Effective and Proven Sales Tactics
Developing an unbeatable sales program is a critical aspect of every business. Without having a sales strategy company will not be able to compete and…
Marketing Materials | Tips for Creating the Best Materials for Marketing
Adding variety to your marketing materials will help you attract new customers. Marketing materials come in various shapes and formats, each ideal for a specific…
Convenience Sampling | How to analyze a convenience sample?
Convenience sampling is a type of nonprobability sampling technique in which subjects are selected on their convenient access ability as well as proximity to the…
What is Programmatic Advertising? Importance and Types
Programmatic Advertising is when an automated bidding system is used for the real-time automation of buying and selling of ad inventory. It is one of…
Sales Motivation – 9 Ways to Motivate Your Sales Team
Keeping the sales team motivated is one of the main tasks of a sales manager. He will take any measures to keep his team motivated….
Comparative Advertising | Tips and Examples
When you market your product/service by comparing it with another brand’s, then this is comparative advertising. Undoubtedly, in certain circumstances, it can be a great…
Bait and switch Definition | Signs of Bait and Switch scams
It is not uncommon for companies to opt for unusual or illegal methods of advertising to attract customers and to boost their sales. The term…
What is Sales Support? Functions and Examples
Most companies make a mistake to pay high salaries to sales representatives and expect them to achieve unattainable targets miraculously. The whole blame is put…
Research Variables – Independent And Dependent Variables
The factors that can be measured and manipulated for any scientific experiment or research are research variables. Any factor which takes on different values can…
20 Sales Objections and How to Handle Them?
We all know that one of the main reasons people don’t like selling is the resistance they face from customers. One of the reasons the…
Research Ethics – Importance and Principles of Ethics in Research
Ethics are moral principles which should be followed by a person irrespective of time or place. Ethically behaving means doing the right thing at the…
Traditional Marketing | What is Traditional Marketing?
Marketing is a method of attracting potential customers to buy your products and services. The process of conventional marketing consists of various processes such as…
Sales Account – Definition, Importance, Advantages
Sales account is defined as a record of all the transactions that are happening in the business, which include the sales carried out by credit…
What is a Press Kit and How to create one?
What is a Press Kit? A Press Kit is a collection of materials that provide information about an individual, company, or product to members of…
How To Tell A Brand Story? (With Examples)
What is a Brand Story? A brand story is a narrative that tells the tale of a brand. It’s the who, what, where, when, and…
Points of Parity (PoP) And Points of Difference (PoD)
The factors or features of services and products which are a cornerstone in establishing the differentiation for them is called a point of difference. Here…
Outside Sales vs Inside Sales – The Differences explained
Outside sales or inside sales? It is a huge question for a person in the business to choose one of the sales strategies to sell…
Crowdsourcing – Definition, Importance And Advantages
Definition The practice of using the wisdom of a group of people to attain a common goal is known as crowdsourcing. It is applied best…
What is Enterprise Sales? Importance, Strategy and Stages
Enterprises sales involve a lot of communication between the sales representative and the prospect, which may result in a large-scale corporate solution. The typical sales…
Difference Between Channel Sales And Direct Sales
As a manufacturer of the goods, a business person needs to decide the method of selling their products to final consumers. There are mainly two…
How to Make a Sales Deck with 10 Examples
Sales deck is also referred to as pitch deck, which is nothing but a sales presentation that allows the salesperson to share information related to…
What is Catalog Marketing? Advantages and Disadvantages
Catalog marketing is a direct marketing method in which businesses offer a variety of products in print or online catalogs to the target client. The…
