When advertising companies work with non-profit organizations to come up with some Public Service Announcements (PSAs) intended to convince ad audiences to opt for healthy…
What is Advertising Effectiveness and How to Measure it?
Assessing advertising effectiveness is crucial for all kinds of online as well as offline businesses. While running ad campaigns for your business, it is fundamental…
Creative Advertising – Definition, Ideas and Campaigns
Creative advertising is an advertising practice that brings together a team of creative people to make ad campaigns that can creatively share the brand story to…
15 Popular Advertising Examples and Creative Campaigns
If you love marketing, then for sure you will love these Advertising examples that we present in the following article. We have taken some top…
An Overview of Apple Advertising | Advertisements strategies of Apple
Along with amazing innovations, creative marketing strategies have always been the prime reasons behind the success of leading consumer electronics companies. The success of Apple…
Nike Advertising | Techniques used by Nike in Advertising
A company is established to deliver the right quality products or offer reliable services to the clients. In expanding the reach and influence of the…
What is Programmatic Advertising? Importance and Types
Programmatic Advertising is when an automated bidding system is used for the real-time automation of buying and selling of ad inventory. It is one of…
Informative Advertising Vs Persuasive Advertising
In any business, marketing and advertising are of the utmost importance. It helps you take the product or the service to the heads and hearts…
Deceptive Advertising | Penalties for Deceptive Advertising
Deceptive Advertising is said to be used when an advertiser uses any false, bogus, or misleading advertising statement. As per the United States Federal Trade…
Comparative Advertising | Tips and Examples
When you market your product/service by comparing it with another brand’s, then this is comparative advertising. Undoubtedly, in certain circumstances, it can be a great…
Advertising Ethics – Principles and Tips
Definition – Advertising ethics is the way in which a company or a brand conducts itself and communicates with customers or buyers by following set…
Advertising Techniques – Visual, Online and Television Techniques
An advertiser can use various advertising techniques to create attraction and desire in their viewers. Such techniques are used by all types of businesses be…
False Advertising – Definition, Types, Laws and Examples
False advertising is the use of misleading or false information or claim or similar activities in an ad campaign to deceive the user or buyer…
Targeted Advertising – Types and Examples
Targeted advertising is one of the most result-driven advertising practices utilized by advertisers, marketers, and business owners. It is used to display online ads to…
Advertising Campaigns – Elements, Types and Best Campaign Examples
A series of Advertisement messages which have a single idea or a message or a theme is called an advertising campaign. The sole purpose is…
